Another Day, Another Default Judgment Against Gabe Whitley
Betty Sutton for OHIO.
1.
2.
BETTY SUTTON for OHIO
BUILDING A BETTER OHIO
Allison Green ★ Aviv Halpern ★ Evan Currie ★ John Stefos ★ Miriam Diemer ★ Vitali Shkliarou
3. TABLE of CONTENTS
Executive Summary 4
Political Environment 6
Strategic Assumptions 9
Candidate Research 13
Opposition Research 17
Polling 32
Campaign Structure 37
Messaging 43
Targeting 53
Field 69
Communications 81
Finance 95
Budget 108
Scheduling 112
Appendix 117
3
4. Executive Summary 1
C
ongresswoman
Betty
Sutton
(D
-‐
Ohio)
is
running
for
reelection
to
the
U.S.
House
of
Representatives
in
2012.
As
a
result
of
the
2010
Census
Ohio’s
con-‐
gressional
districts
were
reapportioned.
Congresswoman
Sutton
currently
serves
the
13th
Congressional
District
of
Ohio,
but
in
2012
she
will
be
running
in
the
new
16th
Congressional
District
against
incumbent
Congressman
Jim
Renacci
(R
-‐
Ohio).
Though
the
new
16th
Congressional
District
includes
pieces
of
both
the
old
13th
and
old
16th,
the
district
lines
exclude
Congresswoman
Sutton’s
base
in
Akron,
Summit
County,
and
Lorain
County.
The
new
16th
Congressional
District
maintains
all
of
Congressman
Renacci’s
supporters
in
Wayne
County
and
Medina
County.
It
also
maintains
Wadsworth,
where
Congressman
Renacci
was
Mayor
prior
to
serving
in
Congress.
The
race
is
considered
a
toss-‐up
by
The
Cook
Political
Report.
The
voting
history,
geo-‐
graphic
lines,
and
economic
indicators
of
Ohio’s
16th
Congressional
District
signify
that
Betty
will
need
to
outrun
expected
Democratic
performance.
The
goal
of
this
plan
is
to
outline
the
path
to
victory
for
Betty
Sutton.
Our
targeting
indi-‐
cates
an
expected
election
turnout
of
352,402
voters.
Our
vote
goal
is
183,249
voters,
and
we
expect
a
persuasion
universe
of
87,936
voters.
The
major
geographic
GOTV
tar-‐
get
will
be
Cuyahoga
County
and
our
major
geographic
persuasion
target
is
Medina
County.
We
will
work
to
introduce
Betty
to
voters
in
Portage
County
and
will
mitigate
4
5. loss
as
much
as
possible
in
Wayne
and
Stark
Counties,
which
are
areas
of
strong
Repub-‐
lican
support.
Our
message
for
voters
is
that
Betty
has
a
record
of
voting
to
“Build
a
Better
Ohio.”
We
will
emphasize
her
votes
that
promoted
job
growth,
worked
towards
economic
stability,
and
provided
for
those
in
need.
We
will
contrast
that
record
to
that
of
Jim
Renacci
who
supports
the
“Ryan-‐Renacci
budget
plan,”
which
will
cost
American
jobs
and
leave
elder-‐
ly
Americans
without
sufficient
healthcare.
We
will
use
coalitions
of
supporters
in
Unions
and
Women’s
organizations
to
assist
with
fundraising
and
field
efforts.
The
campaign
will
purchase
online,
television
and
radio
media
and
send
multiple
direct
mail
pieces
with
the
aim
of
reaching
targeted
base
and
undecided
voters.
Specific
micro-‐targets
will
be
determined
as
the
campaign
progresses
after
polling
and
ID
calls.
This
plan
will
also
outline
the
organization
of
the
Sutton
campaign,
the
current
political
environment,
research
on
both
Betty
Sutton
and
Jim
Renacci,
the
targeting
universe,
communication
strategies,
and
the
campaign
calendar.
5
6. Political Environment 2
O
hio
will
once
again
be
a
battleground
state
in
the
2012
presidential
election.
In
2000,
George
W.
Bush
carried
the
state
by
only
3
percentage
points
and
by
only
2
points
in
his
2004
reelection
campaign.
In
2008,
Barack
Obama
won
the
state
by
4
points
over
John
McCain.
Ohio
is
clearly
a
swing
state
that
is
typically
won
by
just
a
few
percentage
points,
and
the
result
in
the
2012
presidential
race
will
be
similar.
Be-‐
cause
of
this,
both
the
Romney
and
Obama
campaigns
will
be
very
active
in
Ohio,
a
factor
which
will
greatly
affect
down
ballot
races.
Betty
Sutton’s
record
makes
it
difficult
for
her
to
run
away
from
President
Obama,
and
her
opponents
will
gladly
try
to
tie
her
to
his
record.
In
some
parts
of
the
district,
Betty
can
run
closer
to
the
President,
but
the
overall
message
will
have
to
center
on
what
she
has
done
for
Ohio.
However,
as
of
the
writing
of
this
plan
(May
2012),
the
Real
Clear
Politics
polling
average
has
Obama
at
47
percent,
up
by
4.6
points
over
Romney.
Im-‐
proving
popularity
of
the
President
will
be
a
benefit
for
Sutton.
However,
given
Ohio’s
history,
we
can
expect
that
President
Obama
will
continue
to
poll
very
close
to
Romney
statewide
over
the
coming
months.
Romney’s
choice
for
his
Vice
Presidential
nominee
could
also
have
an
impact
on
the
Sut-‐
ton
race.
Republican
Ohio
Senator
Rob
Portman
has
been
mentioned
as
a
potential
running
mate
for
Romney.
In
a
May
2012
Public
Policy
Polling
survey,
Portman’s
ap-‐
proval
was
low
with
31
percent
approving
and
33
percent
disapproving.
A
full
36
per-‐
cent
surveyed
had
no
opinion
on
his
job
performance
which
means
that
there
are
poten-‐
6
7. tial
voters
to
win
over.
The
same
poll
tested
how
it
would
affect
the
Republican
ticket
if
Portman
were
selected,
and
found
that
he
helped
narrow
Romney’s
gap
in
Ohio.
If
Portman
is
selected
for
the
ticket,
we
should
expect
that
this
will
pull
media
and
voter
attention
away
from
our
race
to
the
presidential
race.
It
could
also
end
up
driving
Re-‐
publican
turnout
in
the
state,
which
could
end
up
creating
more
down
ballot
votes
for
Republican
candidates.
The
Sutton
campaign
needs
to
be
prepared
to
address
these
potential
effects
if
Portman
is
selected.
Democratic
incumbent
Sherrod
Brown’s
Senate
race
will
also
impact
down
ballot
races.
Brown
is
being
challenged
by
State
Treasurer
Josh
Mandel,
who
is
less
well
known
and
is
trailing
in
recent
public
polling.
However,
Brown’s
approval
rating
has
hovered
in
the
low
40s,
a
sign
that
his
reelection
could
be
tough
race.
With
Republicans
looking
for
every
opportunity
to
take
control
of
the
Senate,
Brown
will
be
a
target.
On
the
positive
side,
the
Obama
and
Brown
campaigns
will
be
registering
voters
and
driving
turnout,
which
will
benefit
down
ticket
races
like
the
16th
Congressional
Dis-‐
trict.
But
those
campaigns
will
also
be
a
drain
on
resources
for
the
Sutton
campaign.
As
higher
profile
races,
the
Obama
and
Brown
campaigns
will
pull
resources
such
as
volunteers
and
support
from
affiliated
groups
like
labor
unions.
The
cost
of
media
re-‐
sources
will
be
affected
by
the
increased
demand
for
advertising
slots
caused
by
up
tick-‐
et
races.
Within
state
government,
Republican
Governor
John
Kasich’s
approval
rating
is
around
44
percent
as
of
March
2012,
and
has
been
rising
from
lows
in
the
30s.
Low
approval
ratings
are
largely
the
result
of
the
Scott
Walker/Wisconsin-‐style
policies
his
admin-‐
istration
has
pursued.
The
most
well
known
of
these
policies
was
an
effort
to
restrict
collective
bargaining
by
public
sector
unions,
which
was
overwhelmingly
defeated
with
7
8. more
than
60
percent
voting
“no”
on
the
ballot
issue
in
2011.
Betty
Sutton’s
record
with
labor
and
the
massive
organization
effort
undertaken
by
Ohio
labor
organizations
to
defeat
the
ballot
measure
will
be
important
assets
in
her
reelection
campaign.
The
political
environment
within
the
16th
Congressional
District
is
very
similar
to
the
environment
of
the
entire
state.
Ohio
lost
two
seats
after
reapportionment
in
2010,
and
the
Republican-‐controlled
state
legislature
collapsed
two
Democratic-‐held
seats
when
they
drew
the
new
districts.
As
a
result,
two
Democratic
Ohio
Representatives
ran
against
each
other
in
a
primary,
and
incumbent
Betty
Sutton
is
now
facing
fellow
incum-‐
bent,
Republican
Jim
Renacci.
Like
the
state
as
a
whole,
many
of
northeast
Ohio’s
con-‐
gressional
districts
are
swing
seats
that
regularly
switch
between
both
parties.
Howev-‐
er,
during
redistricting,
the
new
16th
district
appears
to
have
been
drawn
to
lean
Re-‐
publican.
Many
of
the
major
cities
that
were
in
Betty’s
former
13th
district
have
been
cut
out,
leaving
a
more
suburban
district.
As
a
result,
Betty
Sutton
will
face
a
tough
and
likely
very
close
race
to
defeat
Renacci.
Though
it
will
be
a
close
race,
there
is
still
a
clear
roadmap
to
victory
for
the
Sutton
Campaign.
The
following
strategic
assumptions
set
the
framework
for
the
campaign
and
help
to
establish
the
context
for
the
race.
8
9. Strategic Assumptions 3
O
hio
will
be
a
battleground
state
for
the
Presidential
Election.
Because
of
this,
we
know
that
media
time
will
be
expensive
and
difficult
to
get.
We
know
this
will
drive
turn-‐out
and
we
can
expect
votes
cast
to
be
closer
in
number
to
2008
rather
than
2010.
We
also
assume
that
both
Parties
will
likely
begin
organizing
coordinated
campaigning
in
Ohio.
o Based
on
recent
polls
in
OH,
we
know
that
Obama
is
running
a
close
race
to
Rom-‐
ney.
Obama
has
a
slight
lead.
We
expect
this
trend
to
continue
and
to
benefit
Betty
Sutton
as
she
uses
Obama’s
popularity
to
her
advantage.
We
expect
the
Senate
race
in
Ohio
to
be
very
competitive.
We
will
expect
to
coordi-‐
nate
with
Senator
Brown
during
the
campaign;
we
also
expect
that
this
race
and
the
Presidential
race
will
affect
our
campaign
by
way
of
driving
turn
out.
o We
recognize
there
could
be
some
negative
effects
of
the
Senate
race
on
our
cam-‐
paign
as
well,
including
fewer
volunteers
in
some
areas
as
they
may
be
dedicated
to
one
of
the
other
Democratic
campaigns.
o In
spite
of
the
other
campaigns
operating
in
the
same
area,
donations
to
the
Betty
Sutton
campaign
have,
so
far,
been
in
excess
of
what
was
raised
in
either
2010
or
9
10. 2008.
Because
of
the
importance
of
this
house
race
for
both
Democrats
and
Re-‐
publicans,
we
expect
this
trend
to
continue.
Rob
Portman
is
on
the
short
list
for
Vice
President.
This
could
affect
the
election
by
increasing
turnout
for
the
Republican
Candidate.
We
assume
that
our
opponent
will
attempt
to
demonize
us
by
tying
us
to
a
“failed
administration”,
an
“economy
in
shambles”,
and
a
health
care
plan
that
will
“bank-‐
rupt”
the
nation
and
strip
money
from
Medicare.
We
know
that
the
district
was
apportioned
to
be
a
Republican
leaning
district.
Though
party
registration
isn’t
required
for
primary
voting
in
Ohio,
this
lean
can
be
studied
through
historical
voter
performance
numbers.
Based
on
voter
histories
and
the
redistricting
lines,
we
assume
that
if
we
turn
out
only
“Democratic”
voters,
we
will
lose
this
election.
We
know
that
the
new
district
contains
large
portions
of
Renacci’s
old
congressional
district
including
all
of
Wayne
county
as
well
as
the
town
of
Wadsworth
in
Medina
county
where
he
was
Mayor.
Wayne
county
had
a
DPI
of
~40%
in
2008,
and
~30%
in
2010.
We
expect,
due
to
Renacci’s
ties
to
the
county,
that
we
can
expect
a
DPI
closer
to
2010.
Because
of
this,
we
will
not
spend
a
large
portion
of
time
or
resources
on
this
county.
10
11.
Portage
county
has
never
voted
for
Sutton
or
Renacci.
Both
name
IDs
will
be
low
in
this
area.
It
will
be
more
important
here
than
anywhere
that
we
define
ourselves
before
Renacci
has
a
chance
to
define
us.
Medina
county
will
be
our
second
largest
voting
block
of
expected
voters
within
the
district.
Medina
is
also
the
only
county
that
has
voted
for
both
Sutton
and
Renacci
(Sutton
in
the
North,
Renacci
in
the
South).
We
believe
this
will
be
our
best
oppor-‐
tunity
to
compare
ourselves
to
Renacci.
We
will
target
this
county
for
persuasion
votes.
Though
CD16
does
include
portions
of
Cuyahoga
county,
it
does
not
include
any
part
of
the
city
of
Cleveland.
We
adjusted
DPI
to
reflect
performance
in
the
precincts
in-‐
cluded
in
CD16.
We
expect
to
find
voters
who
commute
into
the
city
for
work,
but
live
in
the
suburbs.
This
will
include
moms,
families,
people
with
slightly
larger
in-‐
comes,
and
less
racial
diversity
than
the
county
numbers
as
a
whole.
We
still
expect,
based
on
these
numbers,
that
this
will
be
our
largest
“base”
vote,
our
most
progres-‐
sive
voters,
and
the
most
important
area
to
coordinate
our
campaign
with
the
Party
and
with
the
President.
Job,
Healthcare,
and
the
Economy
will
be
major
themes
in
both
our
campaign
and
Recacci’s.
11
12. We
expect
that
the
unemployment
rate
will
hover
around
the
current
7.5%
for
Ohio
through
the
remainder
of
the
campaign.
We
can
assume
that
there
will
be
large
amounts
of
outside
spending
in
this
race,
on
both
sides.
We
expect
that
both
candidates
in
this
race
will
spend
about
$3
million
in
their
campaigns
for
this
seat.
12
13. Candidate Research 4
Betty
Sutton
Bio/Background
B orn
and
raised
in
Barberton,
Sum-‐
mit
County,
Ohio
Birth
Date
July
31,
1963
The
youngest
of
six
children
Her
mother
was
a
clerk
for
the
local
library
and
her
father,
a
veteran
of
World
War
II,
worked
at
the
local
boilermaker
factory.
Attended
public
schools
in
Barberton
Graduated
from
Kent
State
University
in
1985
having
majored
in
Political
Science
Received
her
J.D.
from
University
of
Akron
in
1990
Worked
as
a
labor
lawyer
and
held
a
private
practice
before
she
moved
into
her
po-‐
litical
career
at
Attorney,
Faulkner,
Muskovitz
and
Phillips,
LLP
Married
to
Doug
Corwon
Religion:
Methodist
13
14. Political
Experience
Barberton
Ohio
City
Council
1991-‐1992
Member
of
the
Ohio
House
of
Representatives
1993-‐2001
Member
of
the
House
of
Representatives
(2006-‐present)
Congressional
Committees
Member,
House
Armed
Services
Committee
Member,
House
Natural
Resources
Committee
Member,
Congressional
Task
Force
on
Seniors
Vice-‐Chair,
Congressional
Automotive
Caucus
Member,
Congressional
Career
and
Technical
Education
Caucus
Member,
Congressional
Labor
and
Working
Families
Caucus
Member,
Congressional
Task
Force
on
Competitiveness
Co-‐Chair,
Congressional
Task
Force
on
Job
Creation
Member,
Friends
of
Job
Corps
Congressional
Caucus
**For
full
list
of
Caucuses
and
Committees
please
refer
to
Appendix
A
Awards
Distinguished
Service
Award,
Ohio
Automobile
Dealers
Association
(2010)
Automotive
News
All-‐Star
(2010)
Fighting
Freshman
Award
from
the
U.S.
Business
and
Industry
Council
Legislator
of
the
Year
Award,
Ohio
American
Veterans
Association
(2009)
Graded
A+
from
The
Iraq
and
Afghanistan
Veterans
of
America
(2008)
100%
Score
by
the
Alliance
for
Retired
Americans
Champion
of
Health
Care
Innovation
Award,
Health
Care
Leadership
Council
Defender
Award,
National
Association
of
Community
Health
Centers
(2009)
14
15. Elected
President
of
the
Freshman
Class
of
Democrats
(2006)
**For
full
list
of
AWARDs
please
refer
to
Appendix
B
Election
Endorsements
**For
full
list
of
Election
Endorsements
please
refer
to
Appendix
C
Organizations
Member,
Akron
Child
Guidance
Advisory
Council
Member,
American
Bar
Association
Member,
Associates
of
Trial
Lawyers
of
America
Member,
Barberton
Democratic
Party
Member,
Barberton
Women's
Democratic
Party
Member,
Federated
Democratic
Women
Member,
Ohio
Academy
of
Trial
Lawyers
Member,
Summit
County
Democratic
Party
Member,
Summit
County
Trial
Lawyers
Association
Strengths
Has
a
record
of
voting
against
the
Democratic
party
if
it
will
benefit
Ohio
(H.R.
9,
other
bills
protecting
the
Auto
industry)
Introduced
Cash
for
Clunkers
which
was
very
popular
with
Ohioans
and
spiked
auto
sales
in
the
area
Sponsored
a
bill
that
would
require
public
works
to
use
materials
made
in
America,
which
would
give
a
boost
to
the
Ohio
steel
industry
and
other
manu-‐
facturing
plants
in
the
area.
15
16. Voted
in
support
of
the
NLRB
so
it
could
keep
its
authority
and
power
to
re-‐
strict
or
hinder
businesses
from
outsourcing
their
manufacturing
thus
keep-‐
ing
jobs
in
Ohio
Did
not
support
the
Ryan
Plan
which
would
have
several
terrible
effects
on
Ohio’s
seniors
and
budget
Supported
the
payroll
tax
cut
Extended
unemployment
benefits
and
fought
to
keep
foreclosure
prevention
and
relief
programs
Vulnerability
Rep.
Sutton
has
one
of
the
lowest
staff
retention
rates
in
the
House
of
Repre-‐
sentatives
at
19.2%,
which
can
be
used
to
portray
Rep.
Sutton’s
personality
or
paint
the
image
that
there
is
something
wrong
with
the
way
she
runs
her
office.
(http://www.rollcall.com/issues/57_91/Study-‐Tracks-‐Staff-‐Turnover-‐on-‐Hill-‐
212156-‐1.html)
Ohio
passed
Issue
3,
which
is
a
proposal
that
prevents
Ohioans
from
being
forced
to
participate
in
the
health
care
system.
This
poses
an
issue
for
the
campaign
because
it
shows
that
Ohioans
don’t
necessarily
want
the
Afforda-‐
ble
Care
Act,
which
Sutton
supported.
However,
Issue
3
was
an
Ohio-‐wide
proposal
and
does
not
necessarily
reflect
the
views
of
the
constituents
of
the
16th
district.
(http://www.cleveland.com/politics/index.ssf/2011/11/early_results_in_on_ohio
_issue.html)
16
17. Opposition Research 5
Jim
Renacci
Bio/Background
B orn
on
Dec.
3,
1958
in
Monongahe-‐
la,
Pennsylvania,
a
suburb
of
Pittsburgh
Father
was
a
railroad
worker
and
his
moth-‐
er
was
a
nurse
Earned
a
Degree
in
Business
Administration
from
Indiana
University
of
Pennsylvania
and
became
a
Certified
Public
Accountant
(CPA)
and
financial
advisor
In
2003,
Renacci
formed
the
LTC
Companies
group,
a
financial
consulting
service
which
included
a
partial
ownership
of
three
Harley-‐Davidson
dealerships
in
Columbus,
the
Lifestyle
Communities
Pavilion
in
Co-‐
lumbus,
and
Renacci-‐Doraty
Chevrolet
in
Wadsworth
Renacci
became
a
partner
and
managing
board
member
of
the
former
Arena
Foot-‐
ball
League’s
Columbus
Destroyers
Renacci
has
a
wife,
Tina
and
three
kids:
Drew,
Ryan,
Rhiannon
Renacci
also
worked
as
a
volunteer
firefighter
17
18. Political
Experience
Freshman
Congressman,
elected
in
2010
1993-‐1994
Wadsworth
Board
of
Zoning
Appeals
1999
President
of
Wadsworth’s
City
Council
2004
Mayor
of
Wadsworth
Congressional
Committees
United
States
House
Committee
on
Financial
Services
Vice-‐Chair
on
the
Subcommittee
on
Financial
Institutions
and
Consumer
Credit
Subcommittee
on
Oversight
and
Investigations
Republican
Study
Committee
Republican
Main
Street
Partnership
Election
Endorsements
**For
full
list
of
Election
Endorsements
please
refer
to
Appendix
D
Organizations
Sharon
Golf
Club
in
Medina
County
(all-‐male)
National
Board
of
Accountants
18
19. Strengths
Has
received
several
big
Republican
endorsements
Has
voted
to
lower
corporate
tax
Voted
against
“Obamacare”
which
Ohio
as
a
whole
was
not
supportive
of.
Ev-‐
idence
can
be
found
in
the
ballot
Issue
3
which
passed
in
Ohio
stating
that
Ohio
would
eliminate
the
mandatory
aspect
of
the
law.
Was
a
small
business
owner
for
27
years
and
created
jobs
in
Ohio
(self-‐made
millionaire)
Extended
the
payroll
tax
cut
Vulnerability
Voted
in
Favor
of
the
Ryan
Plan
(the
Republican
Budget
on
Medicare).
Ac-‐
cording
to
the
Congressional
Committee
on
Energy
and
Commerce,
the
Ryan
Plan
will
affect
OH16
in
the
following
ways:
o Increase
prescription
drug
costs
for
9,000
Medicare
beneficiaries
in
the
district
who
enter
the
Part
D
donut
hole,
forcing
them
to
pay
an
extra
$88
million
for
drugs
over
the
next
decade.
o Eliminate
new
preventive
care
benefits
for
111,000
Medicare
benefi-‐
ciaries
in
the
district.
o Deny
470,000
individuals
age
54
and
younger
in
the
district
access
to
Medicare’s
guaranteed
benefits.
o Increase
the
out-‐of-‐pocket
costs
of
health
coverage
by
over
$6,000
per
year
in
2022
and
by
almost
$12,000
per
year
in
2032
for
the
110,000
individuals
in
the
district
who
are
between
the
ages
of
44
and
54.
o Require
the
110,000
individuals
in
the
district
between
the
ages
of
44
and
54
to
save
an
additional
$25.7
billion
for
their
retirement
–
an
average
of
$182,000
to
$287,000
per
individual
–
to
pay
for
the
increased
cost
of
19
20. health
coverage
over
their
lifetimes.
Younger
residents
of
the
district
will
have
to
save
even
higher
amounts
to
cover
their
additional
medical
costs.
Raise
the
Medicare
eligibility
age
by
at
least
one
year
to
age
66
or
more
for
59,000
individuals
in
the
district
who
are
age
44
to
49
and
by
two
years
to
age
67
for
363,000
individuals
in
the
district
who
are
age
43
or
younger.
Renacci
accepted
large
campaign
contributions
from
a
Northern
Ohio
busi-‐
nessman
whose
employees
are
currently
under
federal
investigation.
More
than
$200,000
in
campaign
contributions
from
the
employees
at
the
Suarez
Corporation
were
given
to
Renacci
and
U.S.
Senate
candidate
Josh
Mandel.
Many
of
the
employees
and
their
spouses
that
have
never
given
contributions
before
and
lived
in
modest
homes
with
job
titles
such
as
“copywriter”
donated
$5,000
to
one
or
both
campaigns.
(http://hotlineoncall.nationaljournal.com/archives/2012/05/report-‐fbi-‐prob.php,
CantonRep:
http://www.cantonrep.com/news/x358789616/FBI-‐probes-‐Suarez-‐
employees-‐campaign-‐contributions
Associated
Press:
http://www.google.com/hostednews/ap/article/ALeqM5jpiLILeA58tBUftO39NGL
QTKeE4w?docId=acd6bcec512348bfb2834e6966047307)
In
February
2011,
Renacci
said
that
he
would
support
cutting
the
defense
budget.
He
said
“Those
in
the
military
have
to
be
accountable
like
every
other
department.
(http://www.the-‐daily-‐record.com/local%20news/2011/02/07/renacci-‐s-‐
business-‐experience-‐guides-‐decisions)
Voted
for
Cuts
to
Local
Child
Support
Enforcement
Agency.
A
spokeswoman
for
Renacci
said
that
while
he
appreciates
the
program
and
the
support
it
provides,
he
must
support
legislation
that
provides
an
offset
to
guarantee
the
20
21. bill
will
not
spend
more
taxpayer
money.
The
spokeswoman
said
Renacci
will
keep
an
eye
on
the
bill
“will
act
accordingly”
(http://www.the-‐daily-‐record.com/local%20news/2011/03/05/csea-‐braces-‐for-‐
fallout-‐from-‐loss-‐of-‐federal-‐funds)
In
March
2011,
the
Center
for
Responsive
Politics
published
a
study
of
the
fi-‐
nances
of
several
congressional
freshman
and
it
was
determined
that
Renacci
was
the
6th
richest
freshman
with
$28.4
million
in
possible
net
worth.
This
helps
spread
the
image
that
he
is
out
of
touch
with
the
everyday
Ohioan
(Washington
Post:
http://www.washingtonpost.com/wp-‐
dyn/content/article/2011/03/09/AR2011030902631.html)
Renacci
has
stated
that
one
thing
he
learned
was
that
he
must
constantly
be
in
campaign
mode.
He
said
“Guess
what
happens
after
you
get
elected?
You’ve
got
to
start
running
again.”
This
helps
paint
the
image
that
he
is
a
career
poli-‐
tician.
(Canton
Republic:
http://www.cantonrep.com/stark/x337039533/Jackson-‐
students-‐get-‐answers-‐from-‐Renacci)
Rep.
Renacci
has
received
36%
of
his
Campaign
Cash
from
industries
that
he
regulates
in
the
first
quarter
of
2011.
In
April
2011,
the
Sunlight
Foundation
reported
Renacci
received
36%
of
his
political
donations
from
the
banking,
insurance,
and
real
estate
industries.
He
regulates
those
same
industries
in
his
role
as
a
legislator
on
the
House
Financial
Services
Committee.
This
vul-‐
nerability
greatly
helps
with
the
image
of
Renacci
as
an
out
of
touch
Washing-‐
ton
insider.
(http://www.cleveland.com/open/index.ssf/2011/06/jim_renacci_gets_help_fro
m_vis.html)
Renacci
is
a
member
of
an
All-‐Male
Golf
Club
called
the
Sharon
Golf
Club
(http://www.cleveland.com/open/index.ssf/2011/06/ohio_democrats_criticize_r
ep_j.html)
21
22. On the Issues 5a
Betty
Sutton
on
Jobs
B
etty
Sutton
has
repeatedly
supported
legislation
aimed
at
keeping
jobs
in
America
rather
than
allowing
them
to
be
outsourced
overseas.
She
has
stat-‐
ed,
“I
know
that
in
these
tough
times,
my
most
important
job
is
getting
Ohio
back
to
work…it
is
time
to
put
working
Americans
first
to
ensure
Northeast
Ohio’s
small
busi-‐
nesses,
job
seekers,
and
manufacturers
get
a
fair
shake.”
Rep.
Sutton
has
voted
in
favor
of
increasing
regulations
on
Wall
Street
to
prevent
another
bailout,
and
voted
against
free
trade
agreements
with
other
countries
such
as
Korea,
Colombia,
and
Panama
that
threaten
Ohio
jobs.
Rep.
Sutton
has
also
sponsored
legislation
focusing
on
“buying
American”
and
requiring
the
use
of
American
made
materials
in
construction.
Further-‐
more,
Representative
Sutton
voted
against
a
bill
that
would
eliminate
the
ability
of
the
National
Labor
Relations
Board
(NLRB)
to
restrict
outsourcing
or
change
the
location
of
manufacturing
plants.
Representative
Sutton’s
position
appeals
to
the
many
labor
un-‐
ions,
and
manufacturing
workers
in
Ohio.
Voting
Record
Sponsored
H.R.
1684
the
Keep
American
Jobs
from
Going
Down
the
Drain
Act
which
would
require
the
use
of
American
iron,
steel,
and
manufactured
goods
in
construction
and
repair
of
public
infrastructure.
22
23. Voted
against
H.R.
3078,
H.R.
3079,
H.R.
3080
which
are
trade
agreements
with
Panama
and
Colombia,
and
a
free
trade
agreement
with
Korea.
Voted
against
H.R.
3094
the
Workforce,
Democracy
and
Fairness
Act
which
would
limit
the
authority
of
the
NLRB
to
facilitate
the
unionization
of
work-‐
ers,
restricting
the
number
and
composition
of
collective
bargaining
units
Voted
against
H.R.
2587
which
would
deny
the
NLRB
the
ability
to
restrict
outsourcing
or
change
in
location
in
business
and
production
Voted
against
the
Democratic
Party
in
order
to
support
H.R.
9
which
would
provide
tax
cuts
to
Businesses
with
500
employees
or
less.
Voted
in
favor
of
H.R.
4851
the
Unemployment
Benefits
Extension
Jim
Renacci
on
Jobs
Representative
Renacci
is
an
avid
businessman.
He
has
voted
primarily
with
the
Repub-‐
lican
Party
as
can
be
seen
through
his
voting
record
supporting
small
businesses
and
supporting
secret
ballots
for
unions.
In
supporting
small
businesses,
Representative
Renacci
stated
that
his
goal
is
to
keep
America
competitive.
Rep.
Renacci
firmly
believes
that
“we
cannot
tax,
spend
or
regulate
ourselves
into
prosperity,”
(Renacci’s
Campaign
Website).
Voting
Record
Voted
in
favor
of
H.R.
3835
which
extends
the
pay
freeze
for
Congress
and
Non-‐military
federal
workers
Voted
in
favor
of
H.R.
3094
the
Workforce,
Democracy
and
Fairness
Act
23
24. Voted
in
favor
of
H.R.
2587
the
Protecting
Jobs
from
Government
Interfer-‐
ence
Act,
which
denies
the
NLRB
the
authority
or
power
to
restrict
a
business
from
outsourcing
or
changing
location
Voted
in
favor
of
H.R.
9
which
provides
tax
cuts
for
businesses
with
fewer
than
500
employees
Voted
in
favor
of
H.R.
3079,
H.R.
3078
and
H.R.
3080
which
are
two
free
trade
promotions
and
one
free
trade
agreement
with
Panama,
Colombia
and
Korea
respectively.
Betty
Sutton
on
Health
Care
Rep.
Sutton
has
made
health
concerns
one
of
her
top
priorities.
She
has
promised
to
improve
access
to
quality
and
affordable
care,
curb
skyrocketing
health
care
costs,
and
end
the
discriminatory
practices
of
the
insurance
industry.
With
her
support,
the
gov-‐
ernment
passed
the
Patient
Protection
and
Affordable
Care
Act
which
provides
stability
for
Americans
who
currently
do
not
have
insurance,
expands
access
to
affordable
insur-‐
ance
for
those
who
do
not
currently
have
insurance,
and,
ultimately,
reigns
in
the
cost
of
health
care
for
Ohio
families.
Furthermore,
Rep.
Sutton
voted
in
favor
of
SCHIP
the
State
Children’s
Health
Insurance
Program
which
would
provide
cost-‐effective
health
coverage
for
millions
of
children
whose
parents
cannot
provide
their
own
insurance.
In
addition,
during
her
time
in
Con-‐
gress,
Rep.
Sutton
sponsored
and
passed
the
Josh
Miller
HEARTS
Act
to
ensure
that
eve-‐
ry
elementary
and
secondary
school
across
the
country
can
obtain
an
automated
exter-‐
nal
defibrillator
which
is
the
most
effective
treatment
for
someone
who
is
experiencing
24
25. cardiac
arrest.
This
action
earned
her
the
2010
Sudden
Cardiac
Arrest
Coalition’s
Legis-‐
lative
Award.
Regarding
Medicare
and
Medicaid,
Rep.
Sutton
has
consistently
supported
seniors
in
Ohio.
She
voted
against
H.R.
2576
which
would
require
the
inclusion
of
Social
Security
benefits
in
the
calculation
of
modified
adjusted
gross
income
and
significantly
hurt
sen-‐
iors
attempting
to
utilize
the
benefits
that
they
have
earned.
Furthermore,
she
is
public-‐
ly
against
the
Ryan
plan
because
its
negative
effects
to
seniors
in
Ohio
are
too
great.
Voting
Record
Voted
against
H.R.
2576
which
requires
the
inclusion
of
Social
Security
bene-‐
fits
in
calculation
of
modified
adjusted
gross
income
Voted
against
H.R.
358
which
amends
patient
protection
and
Affordable
Care
Act
to
prohibit
abortion
coverage
Voted
in
favor
of
H.R.
847
in
2010,
the
9/11
Health
and
Compensation
Act
Voted
in
2007
for
H.R.4
the
Medicare
Prescription
Drug
Price
Negotiation
Act
Voted
in
favor
of
H.R.
6331
the
Medicare
Bill
and
also
voted
in
favor
of
over-‐
riding
the
subsequent
veto.
25
26. Jim
Renacci
on
Health
Care
Representative
Renacci
believes
that
America
must
take
measures
to
reduce
costs
and
make
access
to
health
insurance
more
affordable
for
everyone,
yet
he
believes
that
the
2010
health
care
reform
law
failed
to
address
the
fundamental
causes
of
high
health
care
costs.
Representative
Renacci
is
in
favor
of
repealing
the
Affordable
Care
Act
and
believes
that
the
key
to
making
health
care
more
affordable
is
increasing
competition.
In
order
to
increase
competition,
Rep.
Renacci
supports
a
plan
that
allows
purchasing
health
care
across
state
lines.
Furthermore,
Rep.
Renacci
believes
that
legislating
tort
reform
would
help
stop
defensive
medicine
in
which
doctors
prescribe
unnecessary
tests.
On
the
issue
of
Social
Security
and
Medicare,
Rep.
Renacci
believes
that
the
path
to
pro-‐
tecting
benefits
for
seniors
is
aligned
with
reducing
spending
because
such
a
path
would
support
seniors
without
additional
taxes.
Renacci
also
supports
the
Ryan
Plan
which
has
several
negative
effects
on
seniors.
Voting
Record
Voted
in
favor
of
H.R.
2576
which
requires
inclusion
of
Social
Security
bene-‐
fits
in
the
calculation
of
modified
adjusted
gross
income
which
would
have
a
negative
effect
on
seniors
Voted
in
favor
if
H.R.
1214
which
would
repeal
funding
for
school-‐based
health
center
construction
Voted
in
favor
of
H.R.
1213
which
would
repeal
funding
for
state
health
bene-‐
fit
exchanges
Voted
in
favor
of
H.R.
2
which
would
repeal
the
health
care
bill
26
27. Betty
Sutton
on
Economy
and
Budget
Representative
Sutton
voted
for
the
bailout
of
General
Motors
and
Chrysler.
She
also
supported
the
TARP
stimulus
package
in
an
effort
to
simulate
the
economy.
She
voted
to
modify
bankruptcy
rules
to
reduce
mortgage
foreclosures
and
against
terminating
the
Home
Affordable
Modification
Program.
In
addition,
she
voted
for
the
Credit
Card
Hold-‐
er’s
Bill
of
Rights
and
supported
a
usury
limit
on
credit
card
interest
and
protections
against
hidden
fees.
Furthermore
Representative
Sutton
voted
against
a
Balanced
Budget
Amendment
to
the
Constitution.
Voting
Record
Voted
against
H.J.
Res
2
which
proposes
a
balanced
budget
amendment
to
the
U.S.
Constitution
Voted
against
H.R.
4348
which
would
provide
an
extension
of
Surface
Trans-‐
portation
funding
and
approval
of
the
Keystone
XL
Pipeline
Voted
in
favor
of
H.R.
3835
extending
the
pay
freeze
for
Congress
and
non-‐
military
federal
workers
Voted
against
H.R.
1217
which
would
repeal
the
prevention
and
public
health
fund
Voted
against
H.R.
861
which
would
terminate
the
neighborhood
stabiliza-‐
tion
program
Voted
against
H.R.
836
which
would
terminate
the
Emergency
Mortgage
Re-‐
lief
program
27
28. Jim
Renacci
on
Economy
and
Budget
Representative
Renacci
believes
that
Americans
do
not
need
higher
taxes.
Rep.
Renacci
stated
that
his
goals
are
to
simplify
the
system
by
reducing
taxes,
broadening
the
tax
base,
permanently
repealing
the
estate
tax,
reducing
the
corporate
tax,
and
repealing
the
President’s
health
care
bill.
Voting
Record
Voted
in
favor
of
H.R.
4348
which
would
extend
the
Surface
Transportation
funding
and
approve
of
the
Keystone
XL
Pipeline
Voted
in
favor
of
H.R.
3630
which
reduces
payroll
taxes
and
unemployment
benefits
Voted
in
favor
of
H.
J.
Res.
2
which
proposes
a
balanced
budget
amendment
to
the
U.S.
Constitution
Voted
in
favor
of
S.
627
on
increasing
the
Debt
Ceiling
(Boehner
Bill)
Betty
Sutton
on
Energy
and
Oil
Representative
Sutton
has
a
history
that
reflects
a
belief
in
green
energy
and
a
focus
on
the
reduction
of
greenhouse
gases.
Rep.
Sutton
has
consistently
voted
in
favor
of
sup-‐
porting
renewable
energy
and
providing
incentives
for
energy
production
and
conserva-‐
tion.
Despite
this
belief
however,
Rep.
Sutton
has
supported
the
President
in
legislation
that
would
require
oil
companies
to
drill
on
land
they
have
already
leased
as
many
oil
companies
lease
land
but
do
not
drill
there.
Representative
Sutton
is
not
supportive
of
“fracking”
or
other
oil
collection
methods
that
are
a
danger
to
the
environment
or
that
would
not,
in
her
opinion,
solve
the
problem
they
are
attempting
to
fix,
higher
gas
prices.
Representative
Sutton
does
encourage
reducing
dependence
on
foreign
oil.
28
29. Furthermore,
Representative
Sutton
has
championed
legislation,
such
as
Cash
for
Clunkers,
or
even
providing
trade-‐in
vouchers
for
Fuel
Efficient
Cars
in
2009.
Voting
History
Voted
against
H.R.
4348
the
Approval
of
the
Keystone
Pipeline
Supported
H.R.
2751
which
would
provide
trade-‐in
vouchers
for
Fuel
Effi-‐
cient
Cars
(in
2009)
Voted
against
H.R.
1230
the
Offshore
Leasing
Act
Voted
in
favor
of
H.R.4785
which
would
authorize
loans
for
energy
efficient
purposes
Voted
in
2008
in
favor
of
H.R.
6251
which
is
legislation
to
require
oil
compa-‐
nies
to
drill
on
land
they
have
already
leased
Voted
in
favor
of
H.R.
3221
the
Renewable
Energy
and
Energy
Conservation
Tax
Act
of
2007
which
would
provide
tax
incentives
for
energy
production
and
conservation
Jim
Renacci
on
Energy
and
Oil
Representative
Jim
Renacci
strongly
opposes
the
“Cap
&
Trade”
energy
tax.
Rep.
Re-‐
nacci
supports
offshore
drilling
and
other
extraction
methods
such
as
“fracking,”
a
method
to
extract
natural
gas
and
gasoline
domestically.
Renacci
supports
initiatives
that
he
believes
will
reduce
oil
prices,
such
as
the
Keystone
pipeline.
29
30. Voting
Record
Voted
in
favor
of
H.R.
4348
the
extension
of
Surface
Transportation
funding
and
Approval
of
the
Keystone
XL
Pipeline
Voted
in
favor
of
H.R.
3408
which
authorizes
the
development
of
Oil
Shale
Resources
Voted
in
favor
of
H.R.
1230
the
Offshore
Leasing
Act
Voted
in
favor
of
H.R.
910
the
Energy
Tax
Prevention
Betty
Sutton
on
Homeland
Security/Military
Representative
Sutton
has
stated
that
she
is
committed
to
the
security
of
America.
She
has
passed
legislation
to
support
the
Border
Patrol,
security
fencing
and
is
even
a
part
of
the
Law
Enforcement
Caucus
(See
Caucus
List
in
Appendix
A).
Furthermore,
Rep.
Sut-‐
ton
is
in
favor
of
removing
troops
in
Afghanistan
with
an
appropriate
timeline
(H.
Con.
Res
28
was
not
a
realistic
timeline).
Voting
Record
Voted
against
H.
Con.
Res.
28
on
Removing
Troops
from
Afghanistan
Voted
against
H.
Amdt.
16
on
Reducing
Navy
and
Air
Force
Appropriations
Voted
in
favor
of
H.R.
3082
Continuing
Appropriations
Voted
in
favor
of
H.R.
2965
the
Don’t
Ask,
Don’t
Tell
Repeal
Act
Voted
in
favor
of
H.R.
3159
on
Mandatory
Troop
Rest
Periods
between
De-‐
ployments
to
Iraq
Co-‐Sponsored
H.R.
2194
to
toughen
sanctions
on
Iran
and
to
promote
re-‐
gional
stability
and
ensure
security
for
the
U.S.
and
its
allies
30
31. Jim
Renacci
on
Homeland
Security/Military
Rep.
Renacci
believes
that
Washington
needs
to
rely
heavily
on
the
advice
of
the
Gener-‐
als
on
the
ground
in
Afghanistan.
He
has
also
committed
to
ensuring
that
the
troops
have
the
equipment
and
support
that
they
need.
Furthermore,
Renacci
believes
that
Washington
must
stay
on
the
offense
in
the
“Global
War
on
Terror.”
Rep.
Renacci
strongly
opposes
the
transfer
of
current
terrorist
detainees
to
the
United
States
as
well
as
access
to
the
United
States
judicial
system.
He
believes
that
Guantanamo
Bay
is
the
only
prison
that
can
safely
detain
individuals
who
pose
a
high-‐level
security
risk,
and
that
they
must
be
kept
there
until
there
is
another
viable
off-‐shore
alternative.
Voting
Record
Voted
against
H.
Amdt.
16
on
reducing
Navy
and
Air
Force
appropriations
Voted
against
H.
Con
Res
28
regarding
removing
troops
from
Afghanistan
Voted
against
H.
Con
Res
51
on
removing
armed
forces
from
Libya
Voted
in
favor
of
H.
Res.
292
in
favor
of
keeping
Ground
Forces
in
Libya
31
32. Polling
6
Benchmark
W
e
plan
to
send
out
an
initial
Benchmark
poll
at
the
beginning
of
May.
In
this
poll
we
will
ask
questions
to
gauge
interest
in
this
race,
general
sentiment
towards
the
President,
views
about
the
economy,
feelings
about
the
direction
of
the
country,
and
initial
preference
in
the
Presidential
race
between
Barack
Obama
and
Mitt
Romney.
The
Benchmark
poll
will
also
stand
as
our
early
indication
of
basic
name
ID
for
both
Bet-‐
ty
Sutton
and
Jim
Renacci
in
the
new
seat.
On
its
own,
the
benchmark
poll
will
provide
a
good
marker
of
the
work
ahead
for
the
Sutton
Campaign
in
terms
of
basic
introduction
to
the
new
district.
We
will
also
use
this
time
to
test
messages.
As
shown
on
our
message
wheel,
we
want
to
direct
the
campaign
message
toward
“building
jobs”,
“supporting
Ohio
workers’,
“a
bal-‐
anced
approach
to
debt
reduction”,
and
“quality,
affordable
access
to
health
care
for
Ohio.”
In
the
benchmark
poll,
we
will
test
the
saliency
of
these
issues
as
well
as
some
specific
approaches
to
delivering
these
messages.
Sutton
has
several
potential
weak
points
and
we
expect
to
be
hit
by
charges
of
“reckless
spending”,
being
“an
Obama
lackey”,
and
favoring
“big
government.”
In
the
benchmark
poll,
we
will
also
test
the
saliency
of
these
weaknesses
so
that
we
can
fully
understand
our
own
vulnerabilities.
32
33. The
Benchmark
will
serve
as
a
tool
to
figure
out
our
messaging
strategy
for
hitting
Re-‐
nacci
on
what
we
perceive
are
his
weaknesses.
We
will
ask
voters
if
they
think
he
is
“out
of
touch”
with
Ohioans,
if
they
believe
he
is
“too
tied
to
wall
street”
to
represent
their
interests,
and
if
they
think
his
support
of
the
Ryan
budget
plan
is
too
harsh
for
Ameri-‐
cans
and
Ohioans.
In
addition,
we
will
test
statements
that
he
is
likely
to
use
as
his
own
message;
that
his
is
a
business
owner,
that
he
creates
jobs,
and
that
cutting
taxes
is
the
right
way
to
balance
the
budget.
Our
messages
indicate
that
we
expect
the
economy,
jobs,
the
federal
budget,
and
the
Ryan
plan
to
be
the
most
important
issues
to
voters.
We
will
also
test
this
assumption
to
make
sure
the
campaign
is
headed
down
the
correct
path
with
messaging.
Sample
Questions
for
the
Benchmark
Poll
To
be
administered
in
May,
2012
Prefer
300-‐400
respondents,
from
the
new
CD
16
Demographics
Are
you
male
or
female?
What
is
your
age?
Are
you
registered
to
vote?
o If
yes,
are
you
registered
for
a
particular
party?
o Democrat
or
Republican
or
Other
What
issues
are
most
important
to
you
in
the
upcoming
election?
Do
you
feel
like
the
economy
is
on
the
right
track,
or
do
you
feel
as
though
it
is
going
in
the
wrong
direction?
33
34. Do
you
plan
on
voting
in
the
upcoming
2012
election?
o If
yes:
o Have
you
made
a
decision
on
who
you’ll
be
voting
for
in
the
presidential
election?
If
yes,
who?
(Give
Both
Options)
o Will
you
also
vote
for
the
House
race?
o Do
you
know
yet
who
you’ll
vote
for?
If
yes,
who?
(Give
Both
Options)
o If
no:
o Why
won’t
you
be
voting
in
the
election?
(Open
Ended)
Do
you
know
who
Betty
Sutton
is?
o If
yes:
o How
do
you
feel
about
Betty
Sutton?
(Open
Ended)
o Do
you
think
Betty
Sutton
is
a
strong
leader?
(Yes
or
No
-‐
Take
Comments)
o Do
you
think
Betty
Sutton
has
what
it
takes
to
help
turn
the
economy
around?
(Yes
or
No
-‐
Take
Comments)
o Do
you
agree
with
Betty
Sutton’s
vote
to
support
Obamacare?
o Do
you
think
that
Betty
Sutton
has
been
working
to
create
jobs
for
Ohioans?
o Do
you
think
that
Betty
Sutton
spends
government
money
recklessly?
o Do
you
like
that
Betty
Sutton
supports
the
“Buying
American
Made”
movement?
o Do
you
believe
that
Betty
Sutton
works
harder
for
the
Democratic
Party
or
for
Ohioans
regardless
of
party
affiliation?
Do
you
know
who
Jim
Renacci
is?
o If
yes:
34
35. o How
do
you
feel
about
Jim
Renacci?
(Open
Ended)
o Do
you
think
Jim
Renacci
is
a
strong
leader?
(Yes
or
No
-‐
Take
Comments)
o Do
you
think
Jim
Renacci
has
what
it
takes
to
help
turn
the
economy
around?
(Yes
or
No
-‐
Take
Comments)
o Do
you
think
that
Jim
Renacci’s
ties
to
Wall
Street
firms
make
him
a
more
or
less
effective
Representative?
o Do
you
agree
with
Jim
Renacci’s
support
of
the
Ryan
Budget?
o Do
you
support
Jim
Renacci’s
desire
to
eliminate
Obamacare?
o Do
you
agree
with
Jim
Renacci
that
the
best
path
to
a
balanced
budget
is
through
spending
cuts?
o Do
you
think
Jim
Renacci
works
harder
for
Ohioans
or
for
other
special
interests?
Demographic
Questions
How
old
are
you?
(Record
response
on
range)
What
is
the
last
grade
you
completed
in
school?
(Record
response
on
range)
Are
you
currently
employed?
(Employed,
Part-‐time,
Looking,
Not
Looking,
Re-‐
tired,
NA)
Do
you
have
children?
(Yes
or
No)
What
is
your
household
income?
(Give
Range)
Are
you,
or
is
someone
in
your
family
a
member
of
a
union?
Do
you
collect
Social
Security
Benefits?
Do
you
receive
Medicare
Benefits?
35
36. Brushfire
/Tracking
Polls
We
have
budgeted
for
various
brushfire/tracking
polls
throughout
the
course
of
the
campaign.
These
polls
will
become
more
frequent
as
the
campaign
nears
Election
Day.
Brushfire
polls
will
inform
various
tactical
decisions
regarding
media
purchases
and
the
GOTV
effort.
As
a
precaution
against
the
possibility
of
an
unexpected
negative
attack,
we
will
main-‐
tain
enough
money
in
the
budget
for
two
extra
brushfire
polls
in
the
last
months
of
the
campaign.
We
may
not
need
to
use
all
this
money.
Additional
monies
not
used
for
poll-‐
ing
will
be
returned
to
the
general
fund
for
media
buys
or
the
GOTV
effort.
Brushfire/tracking
polls
will
be
used
to
gauge
the
effectiveness
of
our
message
and
our
ID
numbers
throughout
the
course
of
the
campaign.
Because
the
16th
Ohio
congres-‐
sional
district
is
a
new
district,
we
will
plan
to
have
at
least
one
brushfire/tracking
poll
a
month
to
make
sure
we
are
reaching
the
voters
we
intend
to
reach.
Brushfire
/Tracking
Poll:
Questions
to
Consider
ID
for
Betty
Sutton
ID
for
Jim
Renacci
To
be
tracked
for
both
Candidates
On
a
scale
of
1
-‐
5,
with
1
being
“strongly
agree”
and
5
being
“strongly
disagree:”
Candidate
is
working
to
create
jobs
for
Ohioans.
Candidate
is
a
strong
leader.
Candidate
has
a
plan
to
improve
the
economy.
Candidate
shares
my
values.
Candidate
believes
in
reasonable
solutions
above
extreme
partisanship.
36
38. Betty
Sutton
Paid
Staff
Campaign
Manager
-‐
$12,000/month
T
his
position
will
be
the
second
hire
of
the
campaign,
after
Finance
Director.
The
Campaign
Manager
will
be
directly
responsible
for
the
senior
staff,
and
directly
accountable
to
the
Candidate.
The
Campaign
Manager
will
be
responsible
for
approving
field
plans,
media
buys,
and
press
releases
when
needed.
The
Campaign
Manager
will
also
have
final
say
over
fundraising
events,
FEC
reports
and
the
candi-‐
date’s
schedule,
but
in
practice
these
things
will
likely
be
done
without
approval
by
the
Campaign
Manager
at
each
step.
The
Campaign
Manager
will
hold
a
staff
meeting
at
the
beginning
of
each
week
and
will
be
responsible
for
the
agenda.
The
Campaign
Manager
will
also
be
the
direct
contact
for
outside
consultants
and
supportive
organizations.
The
Campaign
Manager
will
also
initially
act
as
political
director.
Over
time,
this
designation
may
transfer
to
the
field
director.
Communications
Director
-‐
$4,500/month
The
communications
director
will
be
an
early
hire,
though
later
than
both
fundraiser
and
Campaign
Manager.
It
will
be
necessary
to
keep
the
press
alerted
to
events
and
re-‐
spond
to
press
requests,
but
early
in
the
campaign,
we
plan
to
have
the
duties
covered
by
other
staffers
until
the
position
becomes
busy
enough
for
a
full
time
staffer.
The
communications
director
will
report
directly
to
the
Campaign
Manager.
The
communi-‐
cations
director
will
work
closely
with
the
researcher
to
fact
check
everything
prior
to
any
type
of
public
release
of
information.
The
communications
director
will
be
a
key
piece
in
the
earned
media
plan,
and
will
work
with
field
staff
in
this
regard.
38
39. Finance
Director/Fundraiser
-‐
$9,000/month
The
finance
director/fundraiser
will
be
the
first
hire
of
the
campaign.
The
finance
direc-‐
tor
will
be
responsible
for
planning
events
as
well
as
keeping
the
campaign’s
books.
The
finance
director
will
also
be
responsible
for
compiling
and
filling
FEC
reports
in
consul-‐
tation
with
the
campaign’s
hired
legal
consultant.
The
finance
director
will
be
directly
responsible
for
gathering
a
fundraising
committee
for
the
campaign.
Once
in
place,
it
will
be
the
finance
director’s
responsibility
to
manage
this
committee,
oversee
its
ac-‐
tions,
and
assist
members
in
their
endeavors.
The
finance
director
will
report
to
the
Campaign
Manager,
but
in
practice,
this
will
be
an
independent
position
that
will
also
report
directly
to
the
Candidate.
The
finance
director
will
hire
a
finance
assistant
to
help
with
verifying
names,
planning
events
and
compiling
FEC
reports.
Assistant
Finance
Director
-‐
$3,500/month
The
assistant
finance
director
will
report
directly
to
the
finance
director.
The
assistant
will
be
on
hand
to
help
with
compiling
and
crosschecking
information
to
ensure
compli-‐
ance
with
FEC
contribution
restrictions.
The
assistant
finance
director
will
also
help
the
finance
committee
with
event
planning
when
necessary
and
any
other
tasks
assigned
by
the
finance
director.
Field
Director
-‐
$3,500/month
The
field
director
will
plan,
organize,
staff,
and
direct
the
field
component
of
the
cam-‐
paign
plan.
This
includes
preparing
phone
banks,
canvasses,
volunteer
recruitment,
out-‐
reach,
vote-‐by-‐mail
drives,
voter
registration
drives,
and
the
GOTV
effort.
The
field
di-‐
rector
will
be
responsible
for
knowing
important
voting
deadlines,
legal
specifics
of
vote-‐by-‐mail,
and
fully
understanding
the
targeting
universe.
39
40. The
field
director
will
report
directly
to
the
Campaign
Manager,
but
will
be
involved
and
included
in
discussions
with
pollsters
and
other
hired
staff
to
discuss
targeting
and
best
practices
for
contacting
targeted
voters.
The
field
director
will
be
in
charge
of
two
field
organizers
and
two
offices.
The
field
director
will
be
responsible
for
determining
the
important
community
events
that
require
the
candidate’s
presence.
In
addition,
the
field
director
will
be
responsible
for
managing
the
organizers
and
following
up
with
voter
contact
to
confirm
that
we
are
reaching
our
vote
goals.
Organizers
-‐
$3,000/month
Two
organizers
will
be
hired
in
July
to
staff
the
campaign’s
two
field
offices
in
Cuyahoga
County
and
Summit
County.
These
organizers
will
be
responsible
for
implementing
phone
banks
and
canvasses
through
volunteer
recruitment.
They
are
also
responsible
for
their
respective
counties,
for
attending
important
community
events,
and
for
staffing
the
Candidate
when
she
attends
these
events.
The
organizer
will
be
responsible
for
all
things
volunteer
related
such
as:
building
an
audience
for
a
rally,
finding
extras
for
a
media
shoot,
and
staffing
the
office
and
entering
data.
The
organizers
will
be
encour-‐
aged
to
create
an
unpaid
intern
program
to
help
them
in
their
efforts.
Researcher
-‐
$3,000/month
The
campaign
researcher
will
be
responsible
for
updating
the
research
books
when
nec-‐
essary
and
knowing
the
information
contained
in
the
books.
As
part
of
this
duty,
the
researcher
should
be
familiar
with
the
latest
details
from
the
Renacci
campaign.
The
researcher
will
report
directly
to
the
Campaign
Manager,
but
will
work
closely
with
the
communications
director
as
that
position
will
be
responding
to
press
inquiries,
and
questions
regarding
the
candidates
record
and
stance.
The
researcher
can
request
ac-‐
40
41. cess
to
the
candidate
to
verify
information
if
the
need
arises,
but
the
first
line
of
ques-‐
tions
will
need
to
go
to
the
Campaign
Manager.
The
researcher
will
be
brought
into
dis-‐
cussions
with
the
mail
consultant
and
media
consultant
as
letters
and
scripts
are
being
approved.
Scheduler
-‐
$3,000/month
The
scheduler
will
be
directly
responsible
for
handling
requests
from
both
the
outside
and
from
within
the
campaign.
The
scheduler
is
in
charge
of
the
candidate’s
schedule.
It
will
be
important
for
the
scheduler
to
speak
directly
with
the
candidate
at
the
beginning
of
the
campaign
to
determine
scheduling
needs
for
both
her
and
her
family.
Following
that
initial
conversation,
the
scheduler
will
report
directly
to
the
Campaign
Manager.
The
scheduler
will
be
responsible
for
knowing
what
events
have
been
requested,
which
were
accepted
and
which
were
rejected.
The
scheduler
will
need
to
have
intimate
knowledge
of
the
district,
distances
between
venues
and
drive
times
between
different
areas.
In
addition,
they
will
need
to
determine
what
scheduling
requests
can
be
feasibly
satisfied
in
a
given
day,
and
if
an
event
needs
to
be
declined,
it
is
the
scheduler’s
responsibility
to
reach
out
to
campaign
benefactors.
The
scheduler
will
speak
often
with
the
Campaign
Manager
regarding
geographic
and
issue
targets
so
that
they
will
be
better
able
to
prioritize
the
candidate’s
time.
When
an
event
is
planned
by
the
campaign,
the
scheduler
will
be
responsible
for
booking
neces-‐
sary
accommodation
reservations
for
the
candidate
and
any
staff
that
she
may
be
travel-‐
ing
with.
41
42. Betty
Sutton
Volunteer
Teams
Finance
Committee
The
finance
committee
will
be
directed
by
the
finance
director.
They
will
be
a
group
of
volunteers
charged
with
planning
high
dollar
events
and
raising
large
dollar
donations.
Election
Protection
Team
The
election
protection
team
will
be
a
group
of
two
volunteer
lawyers
in
each
of
our
six
counties
to
be
in
place
on
Election
Day
to
answer
calls
regarding
polling
location
issues
and
any
other
questions
that
arise
in
regards
to
election
laws.
The
lawyers
will
be
trained
by
the
consultant
lawyer
on
retainer.
College
Fellowship
Program
The
fellowship
program
will
be
recruited
and
managed
by
the
organizers
in
each
field
office.
**For
more
information
on
the
College
Fellowship
Program
please
see
the
Field
section
Consultants
Will
be
hired
for
the
following
positions:
Pollster
/
Lawyer
/
Web
Consultant
/
Media
Consultant
/
Mail
Consultant
42