1.
— Mary Lang, Chief Strategy Officer, The Universities at Shady Grove
“LMD began by really listening…they challenged us to think more
effectively about how we could accomplish our vision. They worked
along side us each step of the way and the results were terrific.”
Strategy Management Organization Facilitation
° Strategic Planning
° Go-to-market Positioning
° Brand Strategy
° Customer Insights
° Market Intelligence
° Sales Efficiency &
Effectiveness
° Strategic Communications
° Customer/Stakeholder
Engagement
° Executive/Leadership
Coaching
° Public Speaking
° Business Transformation
° Team Building
° Assessments
° Retreats
° Business Process &
Performance
° Organizational Design
° Governance
° Employee Engagement
° Change Management
(organization, technology,
culture)
° Retreats
° Board Meetings
° Focus Groups
° Ideation
° Training
Deliver on your
brand promise.
An organization that is aligned­is
positioned to thrive, evolve & grow.
We Are Business & Brand Strategists
We are passionate about connecting the dots so that your external brand image and
communications are aligned with your internal strategy, structure, systems, and culture.
If your organization is experiencing change, rebranding, or launching something new, we
can harmonize your process with a scalable suite of consulting and coaching services.
Business
Consulting

2.
Alignment in action­
Technology Change
LMD advised a higher education
client to integrate the marketing and
recruitment functions by implementing
a marketing automation tool
compatible with their CRM technology.
Retreat Planning & Facilitation
LMD designed an interactive strategic
planning retreat for a team of senior
leaders facing growth challenges.
As a result, the team reached consensus
on top priorities and developed a
one-page strategy map to brief staff.
Customer Satisfaction
LMD conducted customer interviews
for an IT client, revealing that 100%
of the accounts were referenceable.
Testimonials were documented and
used in messaging and marketing.
Strategic Decision Making
LMD facilitated working sessions for an advisory
group to improve collaboration and decision
making within a matrixed leadership team.
As a result, the team developed a governance
process and gained consensus around new
offerings based on strategic priorities.
Message Training
LMD trained a Federal IT team to
deliver a consistent message, develop
compelling presentations, handle
difficult questions and objections, and
polish their public speaking skills.
Storytelling Workshops
LMD customized a workshop for
members of a non-profit board and
staff to creatively generate stories to
authentically communicate the
value of their organizations.
Brand Transition
LMD consulted with a national entertainment
company to develop a new brand model that
would allow for growth into new markets and
among a younger demographic. Deliverables
included a new name, logo, transition
strategy, and brand training.
Get in touch
Holly Huntley
301.498.6656
lmdagency.com

3.
Holly Huntley
Business Consultant and Executive Coach
PHILOSOPHY
My coaching philosophy is to help
leaders channel their strengths in order
to achieve an authentic leadership style.
I believe in straight talk and helping
leaders surface blind spots so they can
make the impact they wish to create.
I apply a systems thinking approach
to all of my projects which helps my
clients identify actions that will create
sustainable change.
TESTIMONIALS
MY BACKGROUND
My graduate degree in Applied Behavioral Science from
Johns Hopkins University means that I am trained to apply
the principles from psychology to business improvement and
organizational development.
I have twenty years of experience in federal, global, and
corporate environments within the information technology
industry and three years of small business, agency experience.
• Fortune 150 experience serving in various senior
leadership roles
• As a C-suite advisor led global change programs
business strategy, sales enablement, and branding
• US Federal sector experience leveraging human
capital strategies for mergers and acquisitions,
contract start-ups and transitions
• P&L responsibility for regional and national accounts
• Board experience specializing in leadership
development and education/business partnerships
• Speaker at many global leadership forums including
Wharton School of Business
• Exposure/collaboration with some of the greatest
coaches in the world at the Global Institute for
Leadership Development
CERTIFICATIONS
• Leadership Impact Certification (360 tool)
• Korn Ferry Succession and Leadership Architect (360 tool)
• Accelerating Implementation Methodology Certification
• Achieve Global/Zenger Miller Master Trainer
• Myers-Briggs Type Indicator Qualified Professional
I am passionate about helping businesses grow,
evolving organizations, keeping teams aligned,
and coaching leaders to reach their full potential.
“What differentiates Holly from
many other senior executives is her
willingness to take risks and innovate.
She challenges the “norm” in a very
safe and non-threatening way. Only
laggards resist her ideas.”
“Over the course of her amazing career,
Holly has truly “seen it all”. This
depth of experience coupled with her
exceptional interpersonal style, personal
commitment to making a difference,
and dedication to continually honing
her skills make Holly a truly gifted and
extraordinary Executive.”
— Sara Vose Melita
Senior Advisor, GWU
— Christopher J. Steinbach
Chairman CEO
Newberry Group, Inc.