The brain processes pictures 60,000 times faster than text. See how brands must embrace the visual element to share their message in the most engaging way.
6. THE HUMAN BRAIN PROCESSES VISUALS
60,000 TIMES FASTER THAN TEXT.
7. WHICH IS MORE COMPELLING:
THE LEAD SENTENCE OR THE PICTURE?
"Power and sensual purity
combine to give the vehicle
irresistible presence and
breathtaking performance.”
–Mercedes-Benz
8. "The Whale Shark is the world's largest
fish, growing up to 60-feet long."
–The Nature Conservancy
43. THE 6 RULES OF
VISUAL STORYTELLING
KNOW YOUR TARGET DEFINE BRAND VOICE
DESIGN FUNDAMENTALS
MATTER
KEEP THE MAIN POINT,
THE MAIN POINT
DOES IT MAKE SENSE?
DESIGN FOR
DIGITAL FIRST