Take a look at this HEM presentation and discover 6 online video platforms for improving your school’s content marketing.

1. 6 ONLINE VIDEO PLATFORMS FOR IMPROVING
YOUR SCHOOL’S CONTENT MARKETING
Presented by:
Higher Education Marketing

2. 1. Why Use Video Content in Your Recruitment & Marketing?
2. Using Periscope for Education Lead Generation
3. Vine & Instagram: Quick Student Recruitment Content
4. Using Hyperlapse for Effective Higher Education Marketing
5. Google Street View + Cardboard for Virtual Campus Tours
6. GoAnimate Adds Fun to Your Online Student Recruitment
7. Why Consider Professional Software for Video Content
Overview

3. Video marketing is a modern student recruitment must-have.
Video offers an intimate glimpse into campus life for those who
wouldn’t otherwise visit in person, including international students.
Schools often neglect to use video content in their marketing, due
to:
1. Why Use Video Content in Your Recruitment &
Marketing?
Source: HEM – 6 Online Video Platforms for Improving Your School’s Content Marketing
• budgetary issues
• time constraints
• a lack of technical
expertise

4. New platforms make videos easier to create than ever before!
Here are the best video technologies to use for your own student
recruitment:
Online video accounts for 50% of mobile content consumed today,
with video content in emails increasing open rates by as much as 20%.
- HighQ & Invodo Research
Source: HEM – 6 Online Video Platforms for Improving Your School’s Content Marketing
1. Why Use Video Content in Your Recruitment &
Marketing?

5. Periscope combines live-streaming & social media for truly
interactive event experiences.
►This app allows prospective students to:
2. Using Periscope for Education Lead Generation
• watch broadcasts live
• comment in real-time
• ‘like’ their favourite posts, comments, & uploads
• stream content for up to 24hrs after the event
Source: HEM – 6 Online Video Platforms for Improving Your School’s Content Marketing

6. Periscope promotes education lead generation by inviting
prospects to participate in your campus community.
For example:
2. Using Periscope for Education Lead Generation
Duke University streamed a
10-hour reading of the poem
“Paradise Lost” on the app.
(earning 550+ views & 21 ‘likes’)
Source: HEM – 6 Online Video Platforms for Improving Your School’s Content Marketing

7. With Vine & Instagram, you can solicit fun video content clips
from students & turn them into valuable promotional tools.
3. Vine & Instagram: Quick Student Recruitment Content
 6 second long videos
 approx. 100 million users monthly
 popular video software since 2013
 15 second long videos (30 for ads)
 Photo & video colour filter options
 new video tools arising this year
Vine Instagram
Source: HEM – 6 Online Video Platforms for Improving Your School’s Content Marketing

8. Hyperlapse is an Instagram extension allowing users to create
professional-looking time-lapse videos.
4. Using Hyperlapse for Effective Higher Education Marketing
It offers:
• built-in stabilization technology
• a cinematic feel without expensive equipment
• no time limit restrictions (unlike Vine and Instagram)
Time lapse videos are effective recruitment content because they
show a great deal of campus culture in a short time.
Source: HEM – 6 Online Video Platforms for Improving Your School’s Content Marketing

9. 4. Google Street View + Cardboard for Virtual Campus
Tours
Looking for an even more innovative way to bring prospective
applicants to your campus? Give a virtual reality tour!
Google Street View will send certified photographers to take 360°
footage of every inch of your campus.
This footage is compatible with Google Cardboard: an affordable
virtual reality tool for anyone with an iOS or android device.
Source: HEM – 6 Online Video Platforms for Improving Your School’s Content Marketing

10. Example:
 Herzing College Montreal compiled interior footage of their campus using
Google-certified agency Virtuo360:
4. Google Street View + Cardboard for Virtual Campus
Tours
Prospective students
can now tour:
• classrooms
• computer labs
• study facilities
(all at their own pace!)
Source: HEM – 6 Online Video Platforms for Improving Your School’s Content Marketing

11. Make fun and strategic web content with GoAnimate – the app
that makes digital animation simple.
Just drag and drop to create your own :
• backgrounds
• characters
• audio recordings
• and more
5. GoAnimate Adds Fun to Your Online Student
Recruitment
Teachers can use GoAnimate to make animated videos for lessons, too!
Source: HEM – 6 Online Video Platforms for Improving Your School’s Content Marketing

12. Consider taking video production further with increasingly user-
friendly & affordable editing software.
 Professional favourite ‘Adobe Premiere’ is now available on Adobe Creative
Cloud. It lets you:
• add graphics
• include text
• and even integrate special effects
 With a little practice, the potential for your web content is limitless!
6. Why Consider Professional Software for Video Content
Source: HEM – 6 Online Video Platforms for Improving Your School’s Content Marketing