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Sumeet Shetty, Development Manager, Dev Tools
Dr. Tobias Hildenbrand, Chief Expert, DT & BMI
Products& Innovation, SAP SE
© 2016 SAP SE or an SAP affiliate company. All rights reserved.
SAP’s Innovation Journey
© 2016 SAP SE or an SAP affiliate company. All rights reserved.
© SAP 2016 | 4 ALMOST	40	YEARS	OF	WATERFALL…
Source:	SAP
© 2016 SAP SE. All rights reserved. 5
“Back to the Roots”
Where do we want to go?
© 2016 SAP SE. All rights reserved. 6
Challenge: Customer-Centered Innovation on an Enterprise Scale
Approach:
Customer-
C...
© 2015 SAP SE. All rights reserved. 7
Conduct regular
Retrospectives
Split organization
into teams
Split work
Split time
D...
© 2015 SAP SE. All rights reserved. 8
However, Agile Development starts with a Product Vision …
?
© 2016 SAP SE. All rights reserved. 9
… and we’re developing standard software for enterprise users
© SAP 2016 | 10
‘‘A developer needs to be curious
and develop empathy for end users”
© 2016 SAP SE. All rights reserved. 11
Step 2: Intertwining Agile Development and Design Thinking
© 2016 SAP SE. All rights reserved. 12
Finally, how do we Convert Product Ideas into Money?
© 2016 SAP SE or an SAP affiliate company. All rights reserved.
Why Worry about Business Models?
© 2016 SAP SE. All rights reserved. 14
Often, it‘s not about the product, but the business model
© 2016 SAP SE. All rights reserved. 15
Why worry about Business Models?
Same product, but #1 business model Attract many u...
© 2016 SAP SE. All rights reserved. 16
Why should SAP Development worry about Business Models?
Industry Clouds
Business Ne...
© 2015 SAP SE or an SAP affiliate company. All rights reserved. 17
Product Design and Business Model Design happen in para...
© 2016 SAP SE or an SAP affiliate company. All rights reserved.
What is a Business Model for us?
© 2016 SAP SE. All rights reserved. 19
Describe your Business Model Baseline
Network & Enterprise View
© 2016 SAP SE. All rights reserved. 20
SAP’s Classic Business Model – On Premise Business Suite
© 2016 SAP SE. All rights reserved. 21
© 2016 SAP SE. All rights reserved. 22
SAP’s Classic Business Model – On Premise Business Suite
© 2016 SAP SE or an SAP affiliate company. All rights reserved.
How does Business Model
Innovation work at SAP?
© 2016 SAP SE. All rights reserved. 24
Business Model Innovations at SAP – Some Recent Examples
Organizational Setup Requi...
© 2016 SAP SE. All rights reserved. 25
Business Model Innovation Lifecycle
“Business Model Library”
© 2016 SAP SE. All rights reserved. 26
Business Model Development & Innovation (BMDI™) Approach
Baseline
Appropriate
Busin...
© 2016 SAP SE. All rights reserved. 27
Analyze &
Improve
Challenge
& Change
Test & Verify
with MVPs
Evaluate
& Decide
w/ B...
© 2016 SAP SE. All rights reserved. 28
How do Business Model Design & Design Thinking come together?
Bottom-up
Innovation
...
© 2016 SAP SE or an SAP affiliate company. All rights reserved.
Project Example: SAP Sports One
© 2016 SAP SE or an SAP affiliate company. All rights reserved.
Project Example: SAP Sports One
31© 2015 SAP SE or an SAP affiliate company. All rights reserved.
32© 2015 SAP SE or an SAP affiliate company. All rights reserved.
33© 2015 SAP SE or an SAP affiliate company. All rights reserved.
34© 2015 SAP SE or an SAP affiliate company. All rights reserved.
35© 2015 SAP SE or an SAP affiliate company. All rights reserved.
© 2016 SAP SE or an SAP affiliate company. All rights reserved.
Conclusion
© 2016 SAP SE. All rights reserved. 37
Lean/Agile, DT and BMI Share a Common Set of Basic Values
© 2016 SAP SE. All rights reserved. 38
Conclusion – Innovation Culture Mix at SAP
Framework: William E. Schneider
Design Thinking and Business Model Innovation in Product Development
Design Thinking and Business Model Innovation in Product Development
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Design Thinking and Business Model Innovation in Product Development

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In 2009, SAP decided to implement Lean and Agile Software Engineering practices within its global development organization. Lean management and agile practices like Scrum helped us to become more efficient and predictable in delivering software. However, that did not solve the “Innovator’s Dilemma” which almost any big company faces after many years of success. Hence, we had to explore new ways and approaches to come up with innovative product ideas and business models for the ever faster changing and evolving enterprise software market.
In this talk, Dr. Tobias Hildenbrand and Sumeet Shetty will give an overview of this innovation journey and provide insights on applying Agile, Design Thinking and Business Model Innovation practices in a large-scale and distributed development organization. The session also includes an example of a recent project (SAP SportsOne).

Publicado en: Tecnología

Design Thinking and Business Model Innovation in Product Development

  1. 1. Sumeet Shetty, Development Manager, Dev Tools Dr. Tobias Hildenbrand, Chief Expert, DT & BMI Products& Innovation, SAP SE
  2. 2. © 2016 SAP SE or an SAP affiliate company. All rights reserved. SAP’s Innovation Journey
  3. 3. © 2016 SAP SE or an SAP affiliate company. All rights reserved.
  4. 4. © SAP 2016 | 4 ALMOST 40 YEARS OF WATERFALL… Source: SAP
  5. 5. © 2016 SAP SE. All rights reserved. 5 “Back to the Roots” Where do we want to go?
  6. 6. © 2016 SAP SE. All rights reserved. 6 Challenge: Customer-Centered Innovation on an Enterprise Scale Approach: Customer- Centered Goal: Innovation
  7. 7. © 2015 SAP SE. All rights reserved. 7 Conduct regular Retrospectives Split organization into teams Split work Split time Deliver more frequently Deliver more reliably and predictably Step 1: Large-Scale Lean & Agile Development Risk Risk
  8. 8. © 2015 SAP SE. All rights reserved. 8 However, Agile Development starts with a Product Vision … ?
  9. 9. © 2016 SAP SE. All rights reserved. 9 … and we’re developing standard software for enterprise users
  10. 10. © SAP 2016 | 10 ‘‘A developer needs to be curious and develop empathy for end users”
  11. 11. © 2016 SAP SE. All rights reserved. 11 Step 2: Intertwining Agile Development and Design Thinking
  12. 12. © 2016 SAP SE. All rights reserved. 12 Finally, how do we Convert Product Ideas into Money?
  13. 13. © 2016 SAP SE or an SAP affiliate company. All rights reserved. Why Worry about Business Models?
  14. 14. © 2016 SAP SE. All rights reserved. 14 Often, it‘s not about the product, but the business model
  15. 15. © 2016 SAP SE. All rights reserved. 15 Why worry about Business Models? Same product, but #1 business model Attract many users, then leverage user data Commercialize overcapacity à Web Services Disrupt an established market with new GTM
  16. 16. © 2016 SAP SE. All rights reserved. 16 Why should SAP Development worry about Business Models? Industry Clouds Business Networks Platform-as-a-Service Internet of Things
  17. 17. © 2015 SAP SE or an SAP affiliate company. All rights reserved. 17 Product Design and Business Model Design happen in parallel
  18. 18. © 2016 SAP SE or an SAP affiliate company. All rights reserved. What is a Business Model for us?
  19. 19. © 2016 SAP SE. All rights reserved. 19 Describe your Business Model Baseline Network & Enterprise View
  20. 20. © 2016 SAP SE. All rights reserved. 20 SAP’s Classic Business Model – On Premise Business Suite
  21. 21. © 2016 SAP SE. All rights reserved. 21
  22. 22. © 2016 SAP SE. All rights reserved. 22 SAP’s Classic Business Model – On Premise Business Suite
  23. 23. © 2016 SAP SE or an SAP affiliate company. All rights reserved. How does Business Model Innovation work at SAP?
  24. 24. © 2016 SAP SE. All rights reserved. 24 Business Model Innovations at SAP – Some Recent Examples Organizational Setup Requires Business Model Innovations to be Managed Across Board Areas
  25. 25. © 2016 SAP SE. All rights reserved. 25 Business Model Innovation Lifecycle “Business Model Library”
  26. 26. © 2016 SAP SE. All rights reserved. 26 Business Model Development & Innovation (BMDI™) Approach Baseline Appropriate Business Model Version n Version n+1
  27. 27. © 2016 SAP SE. All rights reserved. 27 Analyze & Improve Challenge & Change Test & Verify with MVPs Evaluate & Decide w/ Business Case Enterprise View = Business Model Canvas Business Model Network View Iterative Business Model Design with BMDI™
  28. 28. © 2016 SAP SE. All rights reserved. 28 How do Business Model Design & Design Thinking come together? Bottom-up Innovation Top-down Innovation
  29. 29. © 2016 SAP SE or an SAP affiliate company. All rights reserved. Project Example: SAP Sports One
  30. 30. © 2016 SAP SE or an SAP affiliate company. All rights reserved. Project Example: SAP Sports One
  31. 31. 31© 2015 SAP SE or an SAP affiliate company. All rights reserved.
  32. 32. 32© 2015 SAP SE or an SAP affiliate company. All rights reserved.
  33. 33. 33© 2015 SAP SE or an SAP affiliate company. All rights reserved.
  34. 34. 34© 2015 SAP SE or an SAP affiliate company. All rights reserved.
  35. 35. 35© 2015 SAP SE or an SAP affiliate company. All rights reserved.
  36. 36. © 2016 SAP SE or an SAP affiliate company. All rights reserved. Conclusion
  37. 37. © 2016 SAP SE. All rights reserved. 37 Lean/Agile, DT and BMI Share a Common Set of Basic Values
  38. 38. © 2016 SAP SE. All rights reserved. 38 Conclusion – Innovation Culture Mix at SAP Framework: William E. Schneider

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