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within four days of the song going online, the gathering thunderclouds of bad PR caused United Airlines' stock price to suffer a mid-flight stall, and it plunged by 10 per cent, costing shareholders $180 million. Which, incidentally, would have bought Carroll more than 51,000 replacement guitars."
It was back in 2006 that some clever people at Blendtec decided to start filming their boss, Tom Dickson, attempting to grind up various household objects and asking one simple question: Will it blend?From camcorders to golf balls and glow sticks to iPhones, a vast range of products have been sliced and diced by the Blendtec blender. Millions of people have watched the videos, either on YouTube or on the company's specially made Will it Blend site, boosting the reputation of the Blendtec brand and bagging the company thousands of valuable links.The Blendtec story is a textbook example of what good viral video marketing should be and the benefits it can bring.
Social media success strategies June 2010 by CEO Hillary Bressler
Social Media Success Strategies<br />Leveraging Technology for Business Advantage<br />June 2, 2010<br />Presented by:<br />Hillary Bressler<br />Founder, CEO<br />.Com Marketing<br />A Top 100 Interactive Agency Nationwide<br />www.commarketing.com<br /> 1.866.266.6584<br />
What is Social Media?<br /> A type of media that is based on <br />conversation and interaction <br />between <br />people online<br />and <br />shared<br />via the internet or mobile.<br />
China<br />India<br />Facebook<br />United States<br />Indonesia<br />Brazil<br />Pakistan<br />Bangladesh<br />If Facebook was a country it would be the <br />3rd largest<br />“Did You Know”- Karl Fisch and Scott McLeod –Socialeconomics.com- July 30, 2009<br />
Years to Reach 50 Million Users<br /><ul><li>Radio- 38 Years
Facebook adds 100 Million Users in 9 months</li></ul>“Did You Know”- Karl Fisch and Scott McLeod –Socialeconomics.com- July 30, 2009<br />
Ashton Kutcher and Ellen DeGeneres have more Twitter Followers than then <br />entire population <br />of Ireland, Norway and Panama<br />“Did You Know”- Karl Fisch and Scott McLeod –Socialeconomics.com- July 30, 2009<br />
80% <br />of Companies <br />are Using LinkedIn as their Primary Way <br />to Find Employees<br />“Did You Know”- Karl Fisch and Scott McLeod –Socialeconomics.com- July 30, 2009<br />
The Fastest Growing <br />Segment on Facebook is 55-65 year old Females <br />“Did You Know”- Karl Fisch and Scott McLeod –Socialeconomics.com- July 30, 2009<br />
80% <br />of Twitter updates <br />are on <br />mobile devices.<br />Imagine what that means for bad customer experiences.<br />“Did You Know”- Karl Fisch and Scott McLeod –Socialeconomics.com- July 30, 2009<br />
78% of consumers trust peer recommendations<br />Only 14% trust advertisements<br />“Did You Know”- Karl Fisch and Scott McLeod –Socialeconomics.com- July 30, 2009<br />
Average user spends more than 55 minutes per day on Facebook<br />
Dell made over $3 million in revenue through the Dell Outlet account on Twitter.<br />
What Can Social Media be Used For?<br />Sales<br />Brand Marketing<br />Customer Service<br />Promotions/Events<br />Recruiting <br />Public Relations<br />Reputation Management<br />Market Research<br />Consumer Education<br />
Dell started tweeting in 2007 for one way communication. <br />The company was surprised when people responded.<br />Dell Outlet has booked more than $3 million in revenue <br />http://business.twitter.com/twitter101/case_dellstarted asking questions. <br />
New York Times highlights San Francisco foodie as Twitter icon<br />
Frank Eliason<br />Comcast’s Twitter Man<br />“I think it's safe to call Comcast's <br />Frank Eliason the most famous <br />customer service manager <br />in the U.S., possibly in the world.”<br /><ul><li>Business Week Jan 2009 </li></li></ul><li>
Negative Effects on United from Social Media<br />Over 8.5 million views<br />Stock prices dip 10% resulting in $180 million<br />Appeared on ABC’s The View <br />Time Magazine’s Top Viral Video’s of 2009<br />2 more videos to be produced<br /> As of 5/29/10<br />
4 New Rules for Social Media Marketing<br />Listening to consumers is more important than talking at them.<br />Companies can’t hide the corporation behind the brand anymore or even separate the two. <br />Social Media is about the relationships. <br />Social Media is not a Strategy. <br />Ad Age 2009<br />
Best Practices<br />Don’t start a social media project just because you feel like you have to<br />Tell your story. Set the tone. <br />( fun, informational, quirky)<br />Set realistic expectations, it takes time to do this well<br />
Social Media Challenges<br />It should not be done instead of proven fundamentals ( SEO, Well Designed Websites) <br />It is not “free”<br />It is difficult to monetize<br />
Dealing with complaints<br />Address negative comments very quickly.<br />Have a process in place to resolve the issue directly. <br />The company should respond once in public, and if the person stays negative, they switch to DM and then to email or phone if needed. <br />It is a chance to turn someone into an ambassador of the brand. <br />
This customer was one out of many great reviews. Leaving bad reviews up there makes this review page much more real and authentic. This is a good example of how a company responded to show they care. <br />