Se ha denunciado esta presentación.
Utilizamos tu perfil de LinkedIn y tus datos de actividad para personalizar los anuncios y mostrarte publicidad más relevante. Puedes cambiar tus preferencias de publicidad en cualquier momento.
@HK_London<br />#SMWLDN<br />PROTEcting reputation in a digital worLd<br />8 February 2011<br />Tim Luckett, Lead Counsel	...
Reputation:communication hazards facing organisations in the digital world<br />Tim Luckett, Lead Counsel 	<br />Issues an...
Speed by which issues escalate into crises<br />The impact of new media on traditional media<br />Unprecedented transparen...
Us airways<br />© Hill & Knowlton 2011<br />
Shooting on oxford st?<br />© Hill & Knowlton 2011<br />
Shooting on oxford st?<br />© Hill & Knowlton 2011<br />
Shooting on oxford st?<br />© Hill & Knowlton 2011<br />
Kit Kat<br />© Hill & Knowlton 2011<br />
Employees as Brand Guardians: Loss of Control<br />© Hill & Knowlton 2011<br />
the dark side of user generated content<br />@CandaceKuss//  #SMWLDN  //  2011<br />
the pro-am<br />
the happy side: doritos<br />
subvertise<br />
unofficial attack ads<br />http://www.youtube.com/watch?v=6h3G-lMZxjo<br />
lots of coverage<br />
© By rachelbinx<br />
joncainecu<br />
10x more followers<br />
“So what is the point of all this? The point is, FORGET YOUR BRAND. You don’t own it because it is literally nothing. You ...
what can we do to mitigate?<br />
Digital Vulnerability Audit<br />
Move quickly<br />Dark site to act as central reference point<br />24/7 monitoring<br />Accept negative comments – but don...
What’s next?<br />© Hill & Knowlton 2011<br />
Thank you<br />tluckett@hillandknowlton.com		candace.kuss@hillandknowlton.com<br />
Próxima SlideShare
Cargando en…5
×

Reputation:communication hazards facing organisations in Protecting Reputation in a Digital World

4.779 visualizaciones

Publicado el

Reputation:communication hazards facing organisations in the digital worldTim Luckett, Lead Counsel Issues and Crisis, London

Publicado en: Empresariales
  • DOWNLOAD FULL BOOKS, INTO AVAILABLE FORMAT ......................................................................................................................... ......................................................................................................................... ,DOWNLOAD FULL. PDF EBOOK here { https://tinyurl.com/yyxo9sk7 } ......................................................................................................................... ,DOWNLOAD FULL. EPUB Ebook here { https://tinyurl.com/yyxo9sk7 } ......................................................................................................................... ,DOWNLOAD FULL. doc Ebook here { https://tinyurl.com/yyxo9sk7 } ......................................................................................................................... ,DOWNLOAD FULL. PDF EBOOK here { https://tinyurl.com/yyxo9sk7 } ......................................................................................................................... ,DOWNLOAD FULL. EPUB Ebook here { https://tinyurl.com/yyxo9sk7 } ......................................................................................................................... ,DOWNLOAD FULL. doc Ebook here { https://tinyurl.com/yyxo9sk7 } ......................................................................................................................... ......................................................................................................................... ......................................................................................................................... .............. Browse by Genre Available eBooks ......................................................................................................................... Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, Cookbooks, Crime, Ebooks, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult,
       Responder 
    ¿Estás seguro?    No
    Tu mensaje aparecerá aquí

×