Se ha denunciado esta presentación.
Utilizamos tu perfil de LinkedIn y tus datos de actividad para personalizar los anuncios y mostrarte publicidad más relevante. Puedes cambiar tus preferencias de publicidad en cualquier momento.
@HK_London<br />#SMWLDN<br />PROTEcting reputation in a digital worLd<br />8 February 2011<br />Tim Luckett, Lead Counsel	...
Reputation:communication hazards facing organisations in the digital world<br />Tim Luckett, Lead Counsel 	<br />Issues an...
Speed by which issues escalate into crises<br />The impact of new media on traditional media<br />Unprecedented transparen...
Us airways<br />© Hill & Knowlton 2011<br />
Shooting on oxford st?<br />© Hill & Knowlton 2011<br />
Shooting on oxford st?<br />© Hill & Knowlton 2011<br />
Shooting on oxford st?<br />© Hill & Knowlton 2011<br />
Kit Kat<br />© Hill & Knowlton 2011<br />
Employees as Brand Guardians: Loss of Control<br />© Hill & Knowlton 2011<br />
the dark side of user generated content<br />@CandaceKuss//  #SMWLDN  //  2011<br />
the pro-am<br />
the happy side: doritos<br />
subvertise<br />
unofficial attack ads<br />http://www.youtube.com/watch?v=6h3G-lMZxjo<br />
lots of coverage<br />
© By rachelbinx<br />
joncainecu<br />
10x more followers<br />
“So what is the point of all this? The point is, FORGET YOUR BRAND. You don’t own it because it is literally nothing. You ...
what can we do to mitigate?<br />
Digital Vulnerability Audit<br />
Move quickly<br />Dark site to act as central reference point<br />24/7 monitoring<br />Accept negative comments – but don...
What’s next?<br />© Hill & Knowlton 2011<br />
Thank you<br />tluckett@hillandknowlton.com		candace.kuss@hillandknowlton.com<br />
Próxima SlideShare
Cargando en…5
×

unofficial attack ads<br />http://www.youtube.com/watch?v=6h3G-lMZxjo<br /> Protecting Reputation in a Digital World

4.760 visualizaciones

Publicado el

unofficial attack adshttp://www.youtube.com/watch?v=6h3G-lMZxjo

Publicado en: Empresariales
  • Sé el primero en comentar

×