Facebook Recruiting Seminar: Leverage Social Media

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This document summarizes a seminar presented by HireClix on using Facebook for recruitment. Key topics covered in the seminar include creating a Facebook advertising strategy, building a Facebook fan page, leveraging targeted Facebook ads, integrating Facebook with campus recruiting events, and tracking recruitment metrics. Common mistakes to avoid are also discussed, such as spamming or having an inconsistent Facebook presence. The seminar promotes Facebook as a valuable recruitment channel due to its large, targeted audience and low cost of getting started.

Empresariales Tecnología

Facebook Recruiting Seminar Educational Seminar Series: June 29th, 2011

Facebook Recruiting – It’s Serious, Start Now

Driving Candidates with Targeted Facebook Ads

Social Media - Twitter - #hireclix#recruiting,[object Object]

4 Go Beyond Job Boards – HireClix ,[object Object]

6 Facebook – It’s Serious 2011 Ad Revenue - $4.05B

7 Facebook – One Third of All Banner Ads

8 Are you Ready for Facebook? ,[object Object]

Do you use Facebook for personal activities?

Do you want to recruit talent from 18-65?,[object Object]

Build a Content Game Plan,[object Object]

Facebook Fan Pages Build a Talent Network,[object Object]

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Facebook Recruiting Seminar: Leverage Social Media

1. Facebook Recruiting Seminar Educational Seminar Series: June 29th, 2011

3. Webinar Topics

4. Facebook Recruiting – It’s Serious, Start Now

5. Are you Ready for Facebook?

6. Driving Candidates with Targeted Facebook Ads

7. Building a Facebook Fan Page Strategy

8. Q&A

9. Please Ask Away

10.

11.

12. Facebook

13. LinkedIN

14. Targeted Recruiting Ads

15. Pay-Per-Click Recruiting

16. SEO for Recruiting

17.

18. 6 Facebook – It’s Serious 2011 Ad Revenue - $4.05B

19. 7 Facebook – One Third of All Banner Ads

20.

21. Do you use Facebook for personal activities?

22. Do your employees use Facebook?

23.

24. Fan Page for Success

25. Leveraging Proven Tools

26.

27.

28. 12 Targeting Users by Profile Information

29. 13 Leverage Logos & Images for Facebook Ads

30. 14 Targeting Facebook Ads

31. 15 Bidding Strategies for PPC Campaigns Facebook Bids & Budgets

32. 16 Campus Recruiting: Integrated Marketing Facebook Ads combined with Live Event @ MIT Build Brand & Talent Pipeline Connect with Candidates in Hiring Cycle Build Campus Career Office Relationship

33. 17 Building a Facebook Fan Page Strategy Corporate Page vs. Dedicated Careers Page

34. 18 Corporate Page vs. Dedicated Page

35. 19 Facebook for Your Employment Brand

36. 20 Facebook Fan Page = Engagement & Dist.

37. 21 Facebook Fan Page = Dist. & Engagement

38.

39. Tracking for ATS & Google Analytics

40.

41. 24 Facebook Recruiting Ecosystem

42. 25 Facebook Recruiting Ecosystem

43.

44. SPAM