CNIC Information System with Pakdata Cf In Pakistan
Â
The Power of Games
1. Games for Brands
London - 27 Oct 2011
The Power of Games
How Games can
Harness Brands
Volker Hirsch (@vhirsch)
Director, Research In Motion
http://www.radian6.com/wp-content/uploads/2010/01/Beach-Body-pic-1024x868.png
5. Human Value Drivers:
Sex
Hope
Money
Belonging
Feeling Important
Security
Getting more out of Life
6. Quid Pro Quo
The exchange of valuable consideration [...] required for the
formation of a valid contract between individuals. This requirement
of mutual consideration, or the exchange of something of
value, indicates the sincerity of the parties' intent to adhere to the
contract between them.
http://legal-dictionary.thefreedictionary.com/quid+pro+quo
7. Experience Economy
B Joseph Pine II & James H Gilmore, âThe Experience Economyâ (1999)
http://the4thstage.com/wp-content/uploads/2008/05/prod-development-ux-team-plan-2008pptx1.jpg
8. Experience is about emotions.
Emotions are not about
consumers; they are about
human beings.
Digital media has a higher
K-factor than anything before.
12. 74% of all buying decisions are made
on a friendâs recommendation Source: Bain Consulting
http://www.cartoonary.com/madagascar/images/madagascar-marty-alex-gloria-melman-penguins-julien-2048x1536.jpg
22. Social Games Seem
Not So Social...
And remember: you got to be social
23. Quid Pro Quo
The exchange of valuable consideration [...] required for the
formation of a valid contract between individuals. This requirement
of mutual consideration, or the exchange of something of
value, indicates the sincerity of the parties' intent to adhere to the
contract between them.
http://legal-dictionary.thefreedictionary.com/quid+pro+quo
24. Coercion is
Evil ...
http://www.theargonath.cc/characters/saruman/pictures/saruman2.jpg
25. The right message for you?
Bernie Madoff
Courtesy of the US Department of Justice
32. Games are ideal for brands:
- Intrinsically interactive.
- Less intrusive than other marketing tools.
- The Brand takes centre stage: shine!
- Creating fanatics: Love it, recommend it.
34. Engage where it matters!
http://www.windsorďŹnejewelers.com/media/catalog/product/cache/1/image//t/a/tacori-platinum-round-diamond-semi-mount-engagement-ring.jpg
35. How to Engage:
Interaction where it matters
⢠Mechanics that make sense: for the brand, for the
for the brand message and for the user.
⢠Features that foster interaction.
⢠Rewards that are relevant to the brand and the
user.
⢠Activate friend networks: ďŹnding, gifting,
comparing - create and foster fanatics!
Encourage exchange with people that matter
39. Reminder:
Quid Pro Quo
The exchange of valuable consideration [...] required for the
formation of a valid contract between individuals. This requirement
of mutual consideration, or the exchange of something of
value, indicates the sincerity of the parties' intent to adhere to the
contract between them.
http://legal-dictionary.thefreedictionary.com/quid+pro+quo