The document discusses the rise of all-in-one SaaS software that bundles multiple tools into a single platform. It provides examples of HubSpot, Intercom, and Hotjar which started by focusing on specific functions like marketing, customer communication, or analytics but have expanded their offerings into full-fledged SaaS platforms. The trend suggests that more software will consolidate various individual tools into comprehensive suites and platforms going forward in order to provide customers all their needs in a single interface.

1. The Rise of All-In-One SaaS
Hiten Shah
hnshah@gmail.com

2. A decade of early stage funding growth.
http://bit.ly/1Ng5L5F

3. So there’s now a lot of SaaS.
http://bvp.com/cloud

4. It’s mobile and enterprisey!
http://bit.ly/1gEDdpB

5. Already, many SaaS tools (picks and shovels) exist for mobile.
http://bit.ly/1gEDdpB

6. Sales has their own landscape(s).
http://bit.ly/1K5RwSe

7. Don’t forget all the marketing SaaS out there.
http://bit.ly/1DAEozz

8. Now, there’s department specific software stacks too!
21 marketing technology stacks

9. Software is
going to get
bundled.
Ok, there’s a
lot of SaaS
so what’s
next?

10. “
There’s going to be more all-in-one
SaaS software and SaaS platforms
in the future.

11. 2006 2011 2014
Three thriving examples of the All-In-One SaaS trend

12. All-In-One
Marketing
Software

13. HubSpot wants to manage all your inbound marketing

14. • Created a website grader to generate leads
by identifying a website’s short comings.
• Started by targeting small businesses that
weren’t technically savvy.
• Expanded the offering by creating a new
suite of SaaS sales tools.
HubSpot wants to manage all your inbound marketing

15. The single
platform for
every customer
interaction

16. Intercom wants to manage all customer communications

17. • Built a single customer communications
workflow that serves many different jobs.
• Started by targeting startups who weren’t
yet hooked on existing tools.
• Iterated into a platform with multiple
products.
Intercom wants to manage all customer communications

18. All-in-one
Analytics and
Feedback

19. Hotjar wants to provide every tool for website insights

20. • Put seven feedback and analytics tools
next to each other in a single interface.
• Started by offering a cheaper solution to
professionals who are already using
multiple tools.
• Their product roadmap is shared publicly.
Hotjar wants to provide every tool for website insights

21. SaaS product suites and platforms are making a comeback!
$1.67B
market cap
$65.75M
funding
64,542
organizations

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