The Olive oil market in India displays a rapid growth in recent years. According to the Indian Olive Association, domestic market has soared from 1,000 tons in 2003 to a whopping 12,000 tons in 2013.

1. Olive Oil in India Is Now
Accessible To Everybody

2. • The Olive oil market in India displays a rapid growth in recent years. According
to the Indian Olive Association, domestic market has soared from 1,000 tons in
2003 to a whopping 12,000 tons in 2013.
• However, this is only a drop in the ocean, say experts. For a market that shows
a consumption of around 12 million tons of edible oils, the share of olive oil is
only 0.1 per cent. It still has a long way to go.

3. • One of the reasons for people shying away from this oil is that it is costly.
Next, most people do not how to use it. Some still think that this oil is only for
massage and for salad dressings. They are unaware of the various grades of
this oil.
• They see this oil in cooking shows on TV, but are hesitant to introduce it to
their kitchens. Yet, with a growing awareness of healthy eating, an increasing
number of Indians are turning towards oil from olives. The popularity graph
shows an upward curve, according to a market report.
Extra virgin
• This is the highest grade of olive oil in India. It is produced from hard pressing
of olive fruit to extract its oil. This is the purest form. It has an excellent
color, taste, and aroma. This one is used for salad dressings and for massage on
skin and hair.
• Virgin
• This is the second grade in this oil. Manufacturers refine the oil through
mechanical and chemical processes. The resultant oil is without color and
taste. Producers add a particular per cent of extra virgin oil in this to add color
and taste. This oil is good for cooking.

4. • Pomace oil
• This is a low grade in this oil. This oil is produced from the residues extracted
from hard-pressed olive mash. The oil is treated with chemical solvents. It is
highly refined to remove impurities. This oil is good for Indian style cooking,
which often involves deep frying and frying.

5. • Olive oil blends
• This is great for people who are on a budget, yet want to reap the benefits of
olives and introduce healthy cooking in their kitchen.
• Extracting oil from olive fruits is a laborious task. It requires hand-picking
olives from the plant. That’s why this oil is costlier than vegetable oils.
• To make this oil more economical in production and purchase, manufacturers
mix vegetable oil like canola oil with virgin oil, about 25 per cent or so. This
creates olive oil blend.

6. • You can easily purchase olive oil online in India. Reputable grocery stores have
taken their inventory online to encourage e-shoppers to order their grocery
items with just a few clicks of their computer mouse.
• The sheer convenience of buying healthy groceries has made it easier for
people to shift towards healthy living. Now, you don’t really have an excuse
for stuffing yourself with junk products. Reputable sites offer organic produce,
farm fresh produce, natural-based items, lifestyle and wellness products, and
others online.
• Such sites offer items at discounted rates. They give special rates on bulk
purchases. This is what makes them attractive. People on limited budget can
now think of introducing superior quality items at their homes thanks to these
sites.
• Things like olive oil, organic products, and others are often out of reach of
budgeted families. The existence of online grocers has made it possible for
everybody to turn towards a healthy and quality life.

7. • You can even get a variety of herbal cosmetics in India online. In addition,
medicines of Ayurveda, clothes, baby essentials, and lots of other products
have found their way to people’s homes through the internet.

8. 167 B, Amritpuri, Garhi, East Of Kailash
City: New Delhi
Country: India
Phone: 8506089000
Zip: 110065
Website: http://www.grocerybounty.com