How the young will inherit the fundraising world elise slides

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How the young will inherit the fundraising world elise slides

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The donor journey doesn’t end at the finish line with event participants. With limited resources, every nonprofit organization has to maximize their Return on Investment (ROI) with every fundraising endeavor – including pledge events. That’s why hjc is beginning to obsess about a key question connected to the lifetime value (LTV) of an event participant: How much are they worth? Do you know the Lifetime Value of your event participants? You should. View this webinar to learn: - Why stewardship is a vital investment that will lead to greater LTV of your event participants - How to measure success of ROI - Best practices on stewardship methods that will work for your nonprofit Using best practices and up-to-date case studies, learn how two best-of-breed organizations with large annual pledge events step up to begin to answer that key questions of LTV for loyal fundraising event participants.

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Speakers: Andrew Magnuson, American Heart Association Sherry Minton, American Heart Association Do you work in digital fundraising and have no idea what your offline direct response colleagues mean when they talk about nickel packages and lot splits? Are you a direct mail guru who can’t figure out why your digital counterpart is obsessing over canonical tags and concatenation? Join us for this integrated direct marketing session and find out what really happens on the other side of the aisle. The leads of the on and offline direct response fundraising programs for the American Heart Association will take us through what they’ve learned about the similarities and differences of fundraising in their respective channels. We’ll examine whether the goals, planning cycles, metrics, donor life cycles, creative approaches, etc. are all that different, or is it, as the saying goes, “the more things change the more they remain the same"?

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How to leverage mobile technology and crowdfunding to engage more effectively with four generations of Canadian donors. In this session, Michael Johnston, Founder and President at hjc, and Ken Kuhler, Interactive Strategy Manager at Blackbaud, cover the following topics: • Mobile phone preferences and engagement habits of four generations of Canadian donors • What crowdfunding is, and how it can help you fund your organization’s next big project • Can’t-miss data, real-world examples, and useful tips for engaging with Canadian donors

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