Speaker: Mr. CC Hui, Executive Director of the Youth Portal, Efficiency Unit of the Hong Kong SAR Government

1. Connecting Youth on Social
Networking Platforms
June 2011
Efficiency Unit
The Government of the Hong Kong Special Administrative Region

2. Youngsters’ expectations on Government Portal
我想搵D 短片啱晒
堅想搵 節目 超鍾意睇 我:p
工:) BLOG ;>
我想
我要摷 我要搵D 方便D
資料:O 勁想做 嘢嚟學!
我想慳 ^v^
下義工
時間 :< ^U^

3. We are always changing
3

4. We already have a website. Why
need a Facebook page?
4

5. Have you used social media in past 6 months?
Source: Hong Kong Social Media Marketers Survey 2010
5

6. Social networking platform – young
people’s playground
6

7. Shanghai Wall Post 上海Wall貼
Lesson learnt – Need to be human
7

8. Shanghai Wall Post 上海Wall貼
Lesson learnt –Manage your Facebook Page
8

9. Shanghai Wall Post 上海Wall貼
• Lesson learnt – Any Jetso ?
9

10. Shanghai Wall Post 上海Wall貼
Conclusion from Shanghai Wall Post
• Need dedicated resources
• Seek external help whenever necessary
10

11. Freshtakes – A Moving Images
Competition
Lesson learnt – Get people involved
11

12. Freshtakes – A Moving Images
Competition
12

13. Freshtakes – A Moving Images
Competition
Lesson learnt – Be responsive
13

14. ESF Marketing Competition
Lesson learnt – Active participation
14

15. An experience in Theatre Photography
Lesson learnt – Members Involvement
15

16. Our Presence in other SN Platforms
16

17. Looking Ahead (1)
• Our presence in mobile platforms
17

18. Looking Ahead (2)
• New web content management tool to optimize
content production and enable multi-channels
deployment and content targeting
18

19. Looking Ahead (3)
• Utilize location-based technology to improve
user experience
Exhibition:
"Einstein in Hong
Kong"
19

20. Looking Ahead (4)
• Maximize our visibility in social networking
platforms
and more…
20

21. Looking Ahead (5)
• Stay close with Internet trend and technology
affecting youngsters’ information
consumption pattern
21

22. Looking Ahead (6)
• The future Youth Portal in social networking
platform

23. Thank you
23