4. Identify Your Stakeholder Priorities
Stakeholder Priorities
Student Growth and
Success
Fostering a culture where
students are creative,
curious and innovative
Differentiation
Creating a culture of
collaboriation
5. Craft Your Message
Background photo credit: “The Vacation Reading Club: Join Now at your Public Library.” Library of Congress. Flickr.
1936. 5 Oct 2014. Web.
6. Some Tools to Get you Started
Video
Tools
Graphic Design Tools
Reporting Tools
BYOD Tools
General Web Tools
7. COMMUNICATING WITH STUDENTS
Example priorities: feeling safe & supported, friendship, knowing where
to get help, future
Background photo credit: “Children's Library series, Hood Collection, 1 July 1950.” State Library of New South
Wales. Flickr. 1 July 1950. 6 Oct 2014. Web.
8.
9. Create an Identifiable Social Media “Brand”
Use Twitter handles similar to
those used by other schools in
the district and keep it
consistent across social media
platforms.
Develop a social media icon
that can be used across
platforms.
11. Make the Most of Smart Phones
• Use QR Codes to help
students get to the library
web page on their devices,
and to link them to book
talks.
• Overlay Augmented Reality
book talks onto new books
using Aurasma
12. Use Screencasts & Video
Provides an avenue for a
consistent message that
can be reviewed later.
Allows you to concisely
share your message &
save time.
13. Consider Age and Needs
Symbaloo on your webpage can be a great resource for sharing student safe
and quality websites.
14. COMMUNICATING WITH TEACHERS
Priorities – student success & growth, & fostering an environment where
students are creative, curious and innovative
Photo Credit: Delano, Jack. “Georgia?”. The Library of Congress. Flickr. 1940. 6 Oct 2014. Web
15. Sharing tips & tricks
Selectively share information that relates to teacher concerns
16. PD & Power Lunch
• Create visuals to communicate info
quickly to busy teachers.
• Don’t forget the importance of f2f
time
18. COMMUNICATING WITH
ADMINISTRATORS
Priorities – student success & growth, & fostering an environment where
students are creative, curious and innovative
Photo credit: Adolph B. Rice Studio. “Library.” The Virginia Library. Flickr. 14 July 1959. 6 Oct 2014. Web.
19. Keep It Simple & Short
Share data that
relates to
administrator
concerns like
student
achievement.
21. COMMUNICATING WITH PARENTS
Photo credit: Adolph B. Rice Studio. “City, Public Library.” The Library of Virginia. Flickr. 1956 Feb 6. 2014 Oct 6. Web.
22. Email Blasts
Publisher will
directly embed
into emails with
photographs–
parents don’t
have to click on
additional things
to open & view
the email.
23. Social Media
Create your own logo and an identifiable Social
Media presence.
Respect student privacy when posting about
students.
25. Photo Credit: “13356494013_fa265a77fd_o” Flickr. 6 October 2014. Web
In a world filled with information and information tools, pick
1 or 2 tools and strategies that work best for you and your
stakeholders and develop an image and style that is both
consistent and relevant.
Editor's Notes
I surveyed some of my students, teachers and the administrators in my district
The AASL School Libraries Health and Wellness Toolkit – identifies some common priorities –
Students – having a safe place to go and relax, time, the feel overhwhelmed
Teachers and Admin – high stakes testing, student safety and success – teachers in particular time
Parents – students safety and success, ACT prep etc
Research your stakeholders by directly asking them using polls – google forms, SurveyMonkey – things like that
Use your school/district mission statement
Tell Survey results if your state participates in that
School improvement plan goals/objectives
I found Admin and Teachers in my building agreed that priorities were
Student Growth and Success
Fostering a culture where students could be creative, curious and innovation
Creating a culture of collaboration
Teachers specifically mentioned differentiation, technology support
Students were more interested in being able to find books they are interested in – fiction and nonfiction
Talking points
When talking to admin make sure you can share some vital stats about how your program supports student growth and learning
Have a story to share that shows your program success or impact
Have some quick details about a new program that supports the mission of your school/district
The ALA has some good tips on crafting your message http://www.ala.org/advocacy/advleg/advocacyuniversity/frontline_advocacy/frontline_school/everyday/crafting
Video Tools: - are good because they help you to keep your message short and to the point – also establishes a consistent message when you have to share with many stakeholders
PowToon – to create professional looking cartoons to communicate a consistent message – use with Audacity t
Screencasting tools – like screencast-o-matic, jing, and Camtasia are good for tutorials
Graphic Design Tools
Picasa – has a free photo editor download – it’s easy to use to alter photos and you can add text to create JPEGS –
Canva – web based tool that allows you to design graphics for a variety of media outlets like facebook. You can even create poster size designs. You can choose to only use free elements, or you can pay to use photos – exports your design as a PDF or JPEG
Reporting Tools
Publisher – oldest one I use, primarily for parent communication or to create a print source or something I need to directly embed to an email
Smore- recently started the subscription services – online flier creation service that allows you to easily embed websites and videos
Piktochart – great tool for creating infographics – has many free designs or you can build from scratch. Helps you to keep your message short and to the point
General Web Tools
Social Media – Facebook, Twitter, Instagram
Websites – school sponored or individuall created on something like Weebly or Google Sites
Blog - blogger or wordpress
Destiny catalog
BYOD Tools
Aurasma – Augmented Reality – allows you to create interactive displays where you overlay video content onto a static image on a book or bulletin board
QR Codes
I did create a Thinglink of resources using this page – post link http://learninprogress.blogspot.com/2014/10/cld14-your-connected-librarian-toolkit.html
I ordered these shelf markers from Demco and used modpodge to adhere pictures of favorite characters, series, books
Helps students see where things are in the picture book section
Students have reported being able to find things much faster and are excited at discovering things they didn’t know we had.
Aurasma and augmented reality will blow your mind – it is a great way to create an interactive display of a static image.
Intro to augmented reality http://learninprogress.blogspot.com/2014/01/intro-to-augmented-reality-aurasma.html
All of these things are ways that I communicate to students and try to help them find what they are looking for
Screencasts save my life –
A little effort on the front end helps to create a consistent message that students and other stakeholders can hear.
I make screencasts of common tasks like how to write a works cited page or how to log on to email and post on my school web page so students and teachers can refer back to it as often as needed.
I also use PowToon to make professional looking videos for tougher lessons like How to Use a Dictionary, The Big 6 Research Skills and I use it to intro programming like our yearly theme or 1 book, 1 school which is coming up.
PowToon 1 book, 1 school http://youtu.be/AALd1_CcxwQ
Use the Destiny home page to advertise hours
Embed a Symbaloo of safe sources for kids to use to pursue interests
Kindergarten student beg to be allowed to go to the JES Destiny page – this is creating awareness of what the library can offer students from a very early age.
Teachers reported being concerned most about student success and growth, collaboration, creative curious and innovative thinkers as well as differentiation and RTI
Tuesday Teacher Tips – I send usually weekly –
I try to keep it to three things – a resource in the library they might need with a way they can use it with their class, a tech tip, and a tip that directly relates to something they are currently concerned about – student growth goals, rubrics, differentiation etc.
I use Smore - easy drag and drop feature, you can also embed it in a webpage or blog post
Like the analytics page – let’s me know how many views I have had, what links people clicked on, how long they spent
You can share with email – send a test email to yourself and it will embed the content, then you can forward to individuals
I try to create ways that we can connect face to face
Summer – I ask them what kind of PD they want and then design PD for them – iPads, Genius Hour, Flipped Class are some examples
Power Lunch – through the school year – meet with teachers on their lunch to show them a strategy or tool – no more than 10-15 minutes
I like to use Canva and/or Picasa to create graphics for these sessions
Infographics like Piktochart are a quick way to visually share lots of information – it also forces me to be concise because I like to keep them to a 1 page print out if I’m going to put things in mailboxes or share at a PD
App smash it with Thinglink and embed on your blog and webpage and you can beautifully curate resources teachers can come back to over and over
Priorities review
Library reports – really need to connect to priorities – show how you support student learning
I’m working on relating information about how students who participated in our summer reading program performed on diagnostic tests at the beginning of the year – STAR enterprise and iReady diagnostic in reading. Initial reports are positive – but I need to get more involvement to really make the information worthy
I’ll also share how changes to fiction organization is improving circulation to show that I am responding to student needs
Share programming that relates specifically to administrator goals.
I’m developing a 1 book, 1 school program where I’ve used library funds to buy every adult in our building a copy of the same book, and classroom teachers will read it aloud to classes.
I think my admin will view this as an innovative new thing to try and I think it will do a good job of showing collaboration – our cafeteria is even getting involved with special food days, I’m hoping to promote public library programming, our guidance counselor will have it as an example to use when discussing character education, for the next few years teachers will know that their students had that shared story and will be able to use it to connect to new learning. I am hoping that it also sparks some curiosity and leads to discussions with new people or discussions at home.
I’m going to send copies of the book with an explanation of what we are doing to our district administrators and school board as a thank you for all they do for our kids and also as an invitation to join in and share on this great literacy building program.
I used Canva to create logos for the event and to visually tie a picture of the school library to what we are doing.
Haven’t had a chance to officially poll parents yet
From the AASL list I know that parents are often most concerned about knowing students are safe, are going to be ready for the future, and knowing how to help students with homework
I like to share content with parents about how to keep students safe online, as well as recognizing student achievement
I connect with parents mostly through Social Media where I often link them back to our library web page.
I used Canva to create our profile picture and wall banner – the wall banner highlights our library theme for the year and it makes for an identifiable image when parents are scrolling through their newsfeed.
I also share those big PowToon announcements with parents via email blasts, our webpage and social media.
I often have to share info with them about the book fair, programs like 1 book, 1 school and summer reading.
I try to keep it short and entertaining when it comes to videos
