All your digital marketing efforts must begin with defining your audiences. Otherwise, who are your communications targeted at? How do you personalize your social media marketing copy? Your entire marketing strategy becomes moot. So, precisely, whom are you targeting? A great way to define your audience is to create a buyer persona. This helps to determine the message you craft and the channels you employ to get it across.

1. Your Digital Marketing Strategy Starts With
Defining a Buyer Persona
All your digital marketing efforts must begin with defining your audiences. Otherwise, who are your
communications targeted at? How do you personalize your social media marketing copy? Your entire
marketing strategy becomes moot. So, precisely, whom are you targeting? A great way to define your
audience is to create a buyer persona. This helps to determine the message you craft and the channels
you employ to get it across.
A buyer persona is a detailed description of who exactly your ideal customer is, based on research. It
takes into consideration the demographics, socioeconomic background, aspirations and fears, and
consumer behaviour of the said ideal customer. It helps you walk in their shoes and understand who
they are. Here are the elements of a buyer persona:
Demographics
Demographics are essentially the person you look at
– Age: define an age range for your audiences. Accommodate a range that is ideally five or ten years, but
not more than twenty.
– Gender: Are you primarily targeting males or females? If both, to what extent is each gender targeted?
Come up with a ratio for this.

2. Socioeconomic Background
Where does your ideal customer stand in society? What is their social and financial status?
– Average household income: determines disposable income. You must define a customer base that is
willing and able to pay for your product or service.
– Education background: what is your ideal customer’s educational qualification?
– Occupation: take into consideration company size, position and industry.
– Area: what city, specific area do they live in?
– Household status: are they married? Do they have kids? Or do they live alone?
Psychographics
Your ideal customer’s values and beliefs, consumer behaviour, hobbies and interests, and personality
traits.
Hobbies: what do they do for fun and relaxation?
Interests: What do they like to talk about? What excites them? What kind of pages/channels do they
follow online?
Fears: What fears and anxieties of theirs can your business can help with?
Address each of these elements to great detail to create the clearest buyer persona for your digital
marketing strategy. Keep in mind, the clearer the persona, the more focused the strategy.
Need assistance in creating a buyer persona or developing a digital marketing strategy for your brand?
Hockystick offers a full range of digital marketing services to help you grow your revenues.
Source By : https://www.hockystick.com/blog/your-digital-marketing-strategy-starts-with-defining-a-
buyer-persona/