The document analyzes and compares the Arctic Monkeys and The Kooks bands based on their target audiences, album artwork, website designs, and music video styles. For the Arctic Monkeys, the target audience is described as 15-28 years old and their album covers and website tend to use plain colors and fonts to make the key elements stand out. Their music has evolved over time and their names and lyrics reflect their attitudes. For The Kooks, their target audience is 15-25 and they aim to appear laid back with their relaxed indie music, hoodies and jeans fashion, and album covers and website that feature them standing out against plain backgrounds.