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Wine And Social Media,[object Object],The hottest new pairing,[object Object],An industry analysis from Lift9,[object Object],Image:T in DC,[object Object]
An experiential product,[object Object],Considered to be the most social of beverages,  social media takes the wine drinking experience to a whole new level.,[object Object],Image: AI404,[object Object]
A year ago,[object Object],[object Object],It’s a little different now...,[object Object]
Today, it’s a whole new world,[object Object],Image: Omar-G,[object Object]
Let’s blog about it,[object Object],1,290  U.S. Wine blogs		586  U.S. Wineries have blogs,[object Object],California and Oregon have the most winery blogs,[object Object], Influential wine blog: ,[object Object],www.1winedude.com,[object Object],1wine Dude blog traffic ,[object Object],24 blog posts just in December with 366 comments,[object Object],Ranked number 1 on Postrank for social engagement,[object Object]
CA Wineries on Facebook,[object Object],230 wineries in CA have a Facebook page,[object Object],703 average number of fans,[object Object],Barefoot Wine & Bubbly has over 20,000 fans,[object Object]
Facebook:  Examples of Winery Engagements,[object Object]
What are they doing on Facebook?,[object Object],Note: Results from 12/13/2009 – 1/13/2010,[object Object]
What are fans saying?,[object Object],Note: results from 12/13/2009 – 1/13/2010,[object Object]
Best practices: Duplin Winery,[object Object],Communicate and receive direct feedback from fans,[object Object]
Best practices: WollersheimWinery,[object Object],Sharing your wine-making process and methods is a good way to get people talking about your wines,[object Object], Peak interest by sharing pictures and updating your fans on process. ,[object Object]
Best practices: Murphy-Goode Winery,[object Object],Share experiences and give wine pairing tips.  ,[object Object],[object Object]
Create more demand for Zinfandel wine,[object Object]
56,027 Tweets by wineries
1,352 Ave. # of followers#Winewednesday: Twitter weekly event -Twitter wine community sharing wine recommendations and information.,[object Object]
Virtual Wine Tasting Events,[object Object],www.cellartracker.com,[object Object],[object Object]
205 in December 09
 27 Virtual Tasting Eventsevents.linkedin.com,[object Object],[object Object]
68 in Jan 2010
 23 Virtual Tasting Events,[object Object]
5 virtual wine tasting events on Dec 2010,[object Object]
Example Winery channel:,[object Object],Top Video,[object Object],Content: “A Man fishes for Black Drum and puts together an awesome dish with his catch, paired with Firestone 2007 Riesling!   “,[object Object],Total views:      1,229,[object Object],Total channel views:  11,595,[object Object],Total uploads:             29,[object Object],Total upload views:    23,970,[object Object],Joined: 	                  June 24, 2009,[object Object],Pos:“It makes my mouth water!!!!! The Black Drum and the Firestone 2007 Riesling - YUMMY! Way to go Jay!” ,[object Object]
5 Popular Grapes Discussed in December,[object Object]
Why is there such a jump in the number of Chardonnay conversations at the end of the month?,[object Object]
Wine & Holidays,[object Object],*keyword cloud from 12/28 to 12/31,[object Object],25%  of conversations talked about choosing Chardonnay for New Year’s.  ,[object Object],Only 18% talked about drinking Chardonnay on Christmas Eve.,[object Object],Whereas, 27% talked about Merlot for Christmas Eve,[object Object]
Where are the conversations happening?,[object Object],Top States:,[object Object],New York: 7,006 results (29%),[object Object],California: 2,270 results(9%),[object Object],Washington: 567 results (2%),[object Object],Top 100 authors show an average of 17 posts per month,[object Object]

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Wine And Social Media

Notas del editor

  1. Also mention Murphy Goode wine blogger contest and Rick Bakas
  2. Get Engaged: Share interesting and relevant topics. Write a blog post in response to someone else. Leave a comment on a blog. Other influential blogs: http://tv.winelibrary.com (Gary Vaynerchuk)http://drvino.com/http://www.steveheimoff.comReach out to influential bloggers by sending them samples, pr news and engage on posts. Wineries can strengthen their brand awareness by having these people blog about their products. Wineries can also collect direct feedback to recognize trends. Social media research can also assist with monitoring your competitors.
  3. Sonoma and Napa Valley lead.Barefoot Wine & Bubbly – most fans on facebook (20,144)Facebook – communication channel for:Customers (fans): sharing favorite wines, questions on locations, tasting events and etc.Winery: information on upcoming events, virtual tasting, wine contests, PR articles and answers to distribution locations, etc.Excel on Facebook by:Participating more with fans’ posts/discussionsOffering informative Wine reviewsOffering exclusive discountsSetup rewards for:Wine reviews contestVoting for favorite winesGenerate more discussions:Share wine pairing info: food, sauces, snacks and etc.Engage with feedback on distribution locationsIdentify hot topics/trends; post questionsPost wine recipes/cocktailsMention any green methods of making winesPhotos/Videos should be used more for:Virtual tasting eventsWine clubs’ activities (charity, etc.)Wine-making processes
  4. Lots of questions about where to buy their wines!!
  5. Duplin Winery has 7,328 fans.They engage on wall by posting:Event invitationsNew winesThank you’s to fans Distribution infoPR articles
  6. *stats pulled from wefollow.com on 1/11/10
  7. Talking points ideas: http://www.winetastingsandiego.com/2009/07/whats-a-virtual-wine-tasting/Virtual Wine Tasting: “an event that unites a geographically dispersed community (scattered all over the country/globe) of wine lovers to taste wine & share/post/twitter their individual thoughts on website/blog/forum.”
  8. Influential website for wineries to promote their online wine tasting events
  9. Youtube is an effective channel to show wineries’ personality. This is especially important for those wineries that offer tour packages.
  10. “Pairing food with wines” videos are a good way to increase # of viewsWineries should create theirown youtubechannel to market new products and events. Also, monitor comments to gain direct feedback. Engage to increase positive sentiment.
  11. Date range: 12/1/09 – 12/31/09
  12. Social media wine community is very active.
  13. Females are mentioning more cooking related topics with wine than men.