This marketing boot camp covered content marketing strategies to build attention and trust online. The agenda included a content marketing primer, building attention online through content sharing, and converting attention into trust. Key topics were using content to add value for customers, building relationships through reciprocity marketing and community engagement, and following up with customers to grow those relationships over time.

1. Marketing Boot Camp
With Darcey Edwards, Ashley Wirthlin and Matt Rouse.
Sponsored by: Elements Massage Tanasbourne

2. What Can We Do For You?
SAVE TIME – MAKE MORE MONEY
Hook SEO is a full-service, comprehensive
Internet Marketing Firm specializing in
Online Advertising &Content Marketing.

3. Agenda
1. Content Marketing Primer
2. Building Attention Online
3. Converting Attention Into Trust

4. What Is Content?
You use "content" of all shapes, sizes,
and formats to share a message
about your brand, to tell a story
about your product or service.

5. What Is Content Marketing?
1. “To add value to the lives of your
existing and future customers.”
2. “To inform or entertain.”

6. How Content Marketing Works
Your goal with content marketing is not to
get them to buy immediately. (in most cases)
Instead, you need them to come to you, take some value
from your content, and then come back when they think of
you for a future need.

7. Building Attention Online
So you wrote some stuff or took some
photos and video… now what?
It’s time to use your content to get people’s attention.

8. No One Comes To My Web Site
If you build it, they won’t come…
Unless you tell them about it!
1. Freely Give Your Knowledge to gain attention from
potential customers and to build “Authority.”
2. No one will find your content, if you don’t share it.
3. Share where your customers are looking already.

9. Reciprocity Marketing
You are giving people something of value for free. In return
for you to continue giving them valuable or entertaining
content, they will reward you with engagement, sharing,
patronage or assistance.
Once you have an audience that trusts you. When you need
to market your products or services to them, it is easy to
“activate” your audience. They WANT to give back to you!

10. Building Relationships
Reciprocity – Content Marketing – Social Media Sharing
These are all just tools in your marketing tool box, but
what you are doing is Building Relationships Online.
Entertain your audience, inform your audience and
then engage your audience.
They will know you are there when they need you, and
they will be there when you need them too!

11. Building Community
Online & Offline Communities Build Trust
The easiest way to turn those relationships from just
acquaintances into trusted relationships is by building
community.
Online Communities: Facebook, Google+, LinkedIn Groups
Offline Communities: Chamber, Rotary, Unions, Trade Groups

12. Attention vs. Activation
Attention: You are building content to
acquire an audience or to inform or entertain
your existing audience. (and for SEO)
Activation: Send out a call to action to your
audience to take an action.

13. Follow Up – When Possible
Ways to follow up to grow your relationships:
1. Ask happy customers for reviews!
2. Reach out to customers after an event.
3. Visit your customers.
4. Post photos of customers using your products
or services or visiting your retail location.

14. Contect With Hook SEO
• LinkedIn:LinkedIn.com/Company/Hook-SEO
• Twitter: Twitter.com/HookSEO
• Facebook: Facebook.com/HookSEO
• Pinterest: Pinterest.com/HookSEO
• Instagram: Instagram.com/HookSEO
• Google+: Plus.Google.com/+HookSEO

15. Have Us Talk To Your Group
• We have a number of presentations, classes, and
workshops for your group.
• We are available to speak at workshops and
events for: Beginner, Small Business, B2B and
More Technical Classes are available.
• Contact Hook SEO for costs and information.