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Radio Italia is a national commercial radio station in Italy, playing some of the country’s most popular names in music.
Over the last several years, the station has been placing a growing emphasis on digital media and promotion. Examples of this range from live-streaming broadcasts worldwide on their website and across apps like iRadioItalia and Android to expand their reach on social media.
We connected with Arianna Chiapponi, the station’s Manager of the Press Office and Social Media, to learn more about their social media journey to becoming one of the most followed radio stations—both in Italy and worldwide.