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Social Media & Networks: How to survive online (or 'your [next] employer is watching you')

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Social Media & Networks - How to survive online (or “your [next] employer is watching you!”)

Social Media & Networks: How to survive online (or 'your [next] employer is watching you')

  1. 1. 1 Social Media & Networks How to survive online or “your [next] employer is watching you!”
  2. 2. 2 Social Media & Networks • Identify the importance of your online activity. • Recognise and understand the importance of monitoring your ‘digital footprint’. • Awareness of online activity • Reflect on what will you do with this information? Image Source: stock.xchng
  3. 3. 3 What do you use ... and why? Image Source: DevilsWorkshop
  4. 4. 4 “… I’m blowing the airport sky high!” “A man who posted a message on Twitter threatening [due to frustration at it’s closure because of snow] to blow an airport "sky high" has been found guilty of sending a menacing electronic communication.” May 10th, 2010 Source: BBC News
  5. 5. 5 The District Judge ruled that… “… the Tweet was ‘of a menacing nature in the context of the times in which we live’.” Source: BBC News
  6. 6. 6 Social Media is … • “… media designed to be disseminated through social interaction, created using highly accessible and scalable publishing techniques.” • “… any form of online publication or presence that allows end users to engage in multi-directional conversations in or around the content on the website.“ Image Source: stock.xchng
  7. 7. 7 Social Media Statistics • Facebook has 500 million users, and over 50% login EACH DAY. • Flickr has over 4 billion images. • Facebook is available in 70 languages. • Twitter has 1.3 million Tweets, per hour (almost 10 billion Tweets per year). • Twitter has 600 million searches per day. … and they’re growing! Source: eConsultancy
  8. 8. 8 Social Media Statistics • “If facebook was a country it would be the 3rd largest by population [500 million]!” Source: TechXav • The dominant age group on Facebook is 45-54, whereas it is 35-44 on Twitter Source: PingDom • Wikipedia has in excess of 14 million entries, written by only 85,000 individuals (~165 each) Source: eConsultancy Source: eConsultancy
  9. 9. 9 Video: Did You Know 4.0 YouTube: Did You Know 4.0 Click to view …
  10. 10. 10 Two Simple Rules … NEVER say anything online you wouldn’t say to your Mother or Grandmother What happened in Vegas STAYS on Facebook (forever?) Image Source: stock.xchng
  11. 11. 11 Some Examples
  12. 12. 12 “United Airlines broke my guitar”
  13. 13. 13 “United Airlines broke my guitar” • YouTube: 9.5 million views since July 2009! • YouTube: 2 further songs as saga unfolded. • YouTube: Taylor Guitars gets media coverage as it supports the band by donating free guitars to the band. • Media Coverage: CBS News Online, July 2009 Click to view …
  14. 14. 14 The Public ‘Outing’ “Woman Publicly Outs Boss for Playing ‘FarmVille’ at Work” “… Jenny announced that she was quitting her job through a series of messages written on dry erase boards, which she photographed and e-mailed out to her entire office of roughly 20 employees. Those photos have since found their way to the Internet.” Source: Mashable Click to view …
  15. 15. 15 Professional Misconduct “A prison officer has been dismissed for gross misconduct after being caught making friends with [current and former] inmates on the social networking website Facebook.” March 23rd, 2009 Source: BBC News
  16. 16. 16 Don’t criticise your employer “Thirteen cabin crew staff have been sacked by Virgin Atlantic over their use of a social networking website … following claims staff used Facebook to criticise its safety standards and call passengers ‘chavs’.” October 31st, 2008 Source: BBC News
  17. 17. 17 Your first day at work … ? “ …the words 'first day at work OMG So dull!!' and ‘I’m so totally bored’ came back to haunt her when her boss discovered them as he surfed the net.” “Following your comments made on Facebook … we end your employment with [company name] with immediate effect.’” February 26th, 2009 Source: Mail Online
  18. 18. 18 You will be caught out “A Swiss woman has lost her job after her employers spotted she was using the Facebook website when she had claimed to be too ill to use a computer. The unnamed woman was suffering a migraine and had told her employer she needed to lie in a darkened room. The company said its discovery that she was also using Facebook destroyed its trust in her and prompted her sacking. ” April 25th, 2009 Source: BBC News
  19. 19. 19 Don’t tweet during a telephone interview Be careful what you tweet during a telephone interview!
  20. 20. 20 The break-up “A New Zealand judge sentenced 20-year-old to 4 months in prison for his ‘irresponsible drunken jealous rage’ which included a texted threat to kill her.” “’Technology can't be used in this way’ said the judge. ‘You would do incalculable damage to someone's reputation’.” November 13th, 2010 Source: Newser
  21. 21. 21 Is Radio a Social Network … ? “… school girl had invited fellow sixth-formers to the event at her 21-bedroom family home, was said to be "inconsolable" when 2,000 gatecrashers arrived after Radio 1 DJ Pete Tong mentioned it on his programme.” “Thousands of revellers descended on the country manor, smashing windows, ripping up carpets, destroying chandeliers and ripping doors off their hinges.” March 18th, 2008 Source: London Evening Standard
  22. 22. 22 What about Email ... ? Source: “… fired off the alert late at night to every secretary at investment giant Barclays Capital in London … [saying] the IT worker was ‘sleeping his way around all of the secretaries’ and ‘was very persistent’.” “Barclays are considering whether or not to fire Ms Barker.” July 2nd, 2010
  23. 23. 23 It’s not all doom and gloom .. Is it?
  24. 24. 24 When Social Media works for YOU “Greyson Chance impresses Ellen De Generes with his rendition of Lady Gaga's song ‘Paparazzi’.” “[Greyson Chance ] a 12-year-old boy who became a hit on YouTube with his cover version of Lady Gaga's Paparazzi has received a phone call from the pop star.” May 14th, 2010 Source: BBC News
  25. 25. 25 "The Fully Sick Rapper" “Since being locked in quarantine on December 9, 2009, the viral- man-turned-viral-success turned his fight against tuberculosis into a series of comedic rap music.” “… is now busy consulting social media campaigns, hosting and judging a music contest and sifting through offers for sponsorships and endorsements.” August10th, 2010 Source: Business Insider Click to view …
  26. 26. 26 “United Airlines …” Part 3
  27. 27. 27 Corporate users Image source: Source: “... many responses to the 2005 ‘Dell Hell’ out burst initiated by social media consultant Jeff Jarvis, who wrote an open letter to Dell complaining about Dell’s customer service. At the time, Dell’s response was, ‘We don’t respond to bloggers’.” “... finally responded a year later with a full social media presence for customer service and promoting sales ... responsible for $6.5 million in worldwide sales.” December 12th, 2009
  28. 28. 28 What about your employability?
  29. 29. 29 Employers and Social Media • Almost half of all companies now screen potential employees’ social media profile prior to hiring or interviewing. • The study concluded that “… 35% of employers reported they have found content on social networking sites that caused them not to hire the candidate.” Source: Mashable
  30. 30. 30 The Interview Starts Before You Meet HR • “… [the] employer relies on feedback from staff of the nearby hotel and taxi firm as part of its applicant screening process.” • “… the best way to assess a candidate’s true colour is not by the answers to interview questions, but by determining how the person acts when he or she is in a normal, everyday situation.” Source: Suite101
  31. 31. 31 What you must consider … • Online activity can be seen by more people than you realise. • You DO NOT control your online ‘footprint’. • Your friends may not always be your friends. • Anyone can find out what you did last summer! • Employers are checking you out online BEFORE they ask you for an Interview! Image Source: stock.xchng
  32. 32. 32 What can I do? • Look closely at your Privacy settings on EACH network website. • Read the T&Cs before you sign up to any website! • Consider having a separate profile on the networks for private and professional activities. Image Source: stock.xchng
  33. 33. 33 What else can I do? Don’t be silly; don’t write anything that will come back and haunt you in 2, 5, 10 years time! If in doubt, don’t do it! Image Source: stock.xchng
  34. 34. 34 … and finally? • What your Parents told you … that also apply to Social Media: • How would you like it if someone did that to you? • If you can’t say anything good about someone, don’t say it all. • Everything in moderation. • Think before you speak. • Don’t put all your eggs in one basket. Adapted from: Danny Brown
  35. 35. 35 Thank You