SlideShare una empresa de Scribd logo

Promotion Mix 02 04 09

•Descargar como PPT, PDF•
•
Steen Hillebrecht
Steen Hillebrecht
EmpresarialesNoticias y política
1 de 12
46h 2. april 2009
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],mandag 8. juni 2009
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],mandag 8. juni 2009
[object Object],[object Object],[object Object],[object Object],mandag 8. juni 2009
mandag 8. juni 2009 Advertising Budget Stage in PLC Product Differentiation Advertising Pressure Competition Situation Market Share
mandag 8. juni 2009 Communication Objectives ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
mandag 8. juni 2009 Initiator Consumer Buyer Decision-maker Influent
mandag 8. juni 2009
mandag 8. juni 2009 Involvement factor High involvement Low involvement Brand differientation Great difference between brands Extensive decision Impulse buying Little difference between brands Limited decision Routine response
[object Object],[object Object],[object Object],[object Object],[object Object],mandag 8. juni 2009
mandag 8. juni 2009 Consumers market B2B market Advertising Relative importance Sales Promotion Direct Marketing Individual sale PR PR
mandag 8. juni 2009 Promotion Pull Strategy Push Stratgy Promotion Promotion Demand Demand Producer Producer Resellers Resellers Demand Demand Consumers Consumers

Recomendados

Mix
MixMix
MixVinay Vinayak
 
Mrking mix
Mrking mixMrking mix
Mrking mixMonil Dharod
 
The mix
The mixThe mix
The mix8979473684
 
Mix
MixMix
Mixalka1522
 
The marketing mix
The marketing mixThe marketing mix
The marketing mixBabasab Patil
 
Mkt4007 7
Mkt4007 7Mkt4007 7
Mkt4007 7Stephan Dahl
 
4604397
46043974604397
4604397Shabbir Terai
 
Bob presesentation
Bob presesentationBob presesentation
Bob presesentationBrijendra singh Champawat
 

Recomendados

Mix
MixMix
MixVinay Vinayak
 
Mrking mix
Mrking mixMrking mix
Mrking mixMonil Dharod
 
The mix
The mixThe mix
The mix8979473684
 
Mix
MixMix
Mixalka1522
 
The marketing mix
The marketing mixThe marketing mix
The marketing mixBabasab Patil
 
Mkt4007 7
Mkt4007 7Mkt4007 7
Mkt4007 7Stephan Dahl
 
4604397
46043974604397
4604397Shabbir Terai
 
Bob presesentation
Bob presesentationBob presesentation
Bob presesentationBrijendra singh Champawat
 
28. The Product Life Cycle
28. The Product Life Cycle28. The Product Life Cycle
28. The Product Life CycleNBHS
 
Brand image management
Brand image managementBrand image management
Brand image managementvicky1502086
 
Sales promotion
Sales promotion Sales promotion
Sales promotion adnan haidar
 
Chap14 Direct Marketing
Chap14 Direct MarketingChap14 Direct Marketing
Chap14 Direct MarketingPhoenix media & event
 
CMARKETING - Product and Branding Concepts
CMARKETING - Product and Branding ConceptsCMARKETING - Product and Branding Concepts
CMARKETING - Product and Branding ConceptsMervyn Maico Aldana
 
INDUSTRIAL MKTG 4
INDUSTRIAL MKTG 4INDUSTRIAL MKTG 4
INDUSTRIAL MKTG 4Prince Srivastava
 
The Consideration Gap
The Consideration GapThe Consideration Gap
The Consideration Gapdanseymour
 
Advertising and marketing communication
Advertising and marketing communicationAdvertising and marketing communication
Advertising and marketing communicationOmkar Patil
 
Marketing mix-PPPP
Marketing mix-PPPPMarketing mix-PPPP
Marketing mix-PPPPPooja Chauhan
 
Advertising management
Advertising managementAdvertising management
Advertising managementMohanaArun1
 
How should sales promotion decisions be made?
How should sales promotion decisions be made?How should sales promotion decisions be made?
How should sales promotion decisions be made?Sameer Mathur
 
Against all odds......
Against all odds......Against all odds......
Against all odds......jim hopkins
 
Vigtige Turismetrends i 2015
Vigtige Turismetrends i 2015Vigtige Turismetrends i 2015
Vigtige Turismetrends i 2015Daniel Ord Rasmussen
 
Text and message
Text and messageText and message
Text and messageSteen Hillebrecht
 
Claim Your Place - how to gain control of Facebook Places and Google Places
Claim Your Place - how to gain control of Facebook Places and Google PlacesClaim Your Place - how to gain control of Facebook Places and Google Places
Claim Your Place - how to gain control of Facebook Places and Google PlacesDaniel Ord Rasmussen
 
The rise of New Media Vs Old Media (ITA)
The rise of New Media Vs Old Media (ITA)The rise of New Media Vs Old Media (ITA)
The rise of New Media Vs Old Media (ITA)Tiziano Tassi
 
46h præsentation dansk
46h præsentation dansk46h præsentation dansk
46h præsentation danskSteen Hillebrecht
 
Planning Communication.ppt
Planning Communication.pptPlanning Communication.ppt
Planning Communication.pptSteen Hillebrecht
 
How to survive exams - An E-concept guide
How to survive exams - An E-concept guideHow to survive exams - An E-concept guide
How to survive exams - An E-concept guideAdam Montandon
 
How to be awesome
How to be awesomeHow to be awesome
How to be awesomeAdam Montandon
 
Markedsanalyse 020209.ppt
Markedsanalyse 020209.pptMarkedsanalyse 020209.ppt
Markedsanalyse 020209.pptSteen Hillebrecht
 
Digital Dannelse - hvordan bruger vi teknologi på den rigtige måde?
Digital Dannelse - hvordan bruger vi teknologi på den rigtige måde?Digital Dannelse - hvordan bruger vi teknologi på den rigtige måde?
Digital Dannelse - hvordan bruger vi teknologi på den rigtige måde?Daniel Ord Rasmussen
 

Más contenido relacionado

La actualidad más candente

28. The Product Life Cycle
28. The Product Life Cycle28. The Product Life Cycle
28. The Product Life CycleNBHS
 
Brand image management
Brand image managementBrand image management
Brand image managementvicky1502086
 
CMARKETING - Product and Branding Concepts
CMARKETING - Product and Branding ConceptsCMARKETING - Product and Branding Concepts
CMARKETING - Product and Branding ConceptsMervyn Maico Aldana
 
The Consideration Gap
The Consideration GapThe Consideration Gap
The Consideration Gapdanseymour
 
Advertising and marketing communication
Advertising and marketing communicationAdvertising and marketing communication
Advertising and marketing communicationOmkar Patil
 
Advertising management
Advertising managementAdvertising management
Advertising managementMohanaArun1
 
How should sales promotion decisions be made?
How should sales promotion decisions be made?How should sales promotion decisions be made?
How should sales promotion decisions be made?Sameer Mathur
 

La actualidad más candente (11)

28. The Product Life Cycle
28. The Product Life Cycle28. The Product Life Cycle
28. The Product Life Cycle
 
Brand image management
Brand image managementBrand image management
Brand image management
 
Sales promotion
Sales promotion Sales promotion
Sales promotion
 
Chap14 Direct Marketing
Chap14 Direct MarketingChap14 Direct Marketing
Chap14 Direct Marketing
 
CMARKETING - Product and Branding Concepts
CMARKETING - Product and Branding ConceptsCMARKETING - Product and Branding Concepts
CMARKETING - Product and Branding Concepts
 
INDUSTRIAL MKTG 4
INDUSTRIAL MKTG 4INDUSTRIAL MKTG 4
INDUSTRIAL MKTG 4
 
The Consideration Gap
The Consideration GapThe Consideration Gap
The Consideration Gap
 
Advertising and marketing communication
Advertising and marketing communicationAdvertising and marketing communication
Advertising and marketing communication
 
Marketing mix-PPPP
Marketing mix-PPPPMarketing mix-PPPP
Marketing mix-PPPP
 
Advertising management
Advertising managementAdvertising management
Advertising management
 
How should sales promotion decisions be made?
How should sales promotion decisions be made?How should sales promotion decisions be made?
How should sales promotion decisions be made?
 

Destacado

Against all odds......
Against all odds......Against all odds......
Against all odds......jim hopkins
 
Claim Your Place - how to gain control of Facebook Places and Google Places
Claim Your Place - how to gain control of Facebook Places and Google PlacesClaim Your Place - how to gain control of Facebook Places and Google Places
Claim Your Place - how to gain control of Facebook Places and Google PlacesDaniel Ord Rasmussen
 
The rise of New Media Vs Old Media (ITA)
The rise of New Media Vs Old Media (ITA)The rise of New Media Vs Old Media (ITA)
The rise of New Media Vs Old Media (ITA)Tiziano Tassi
 
How to survive exams - An E-concept guide
How to survive exams - An E-concept guideHow to survive exams - An E-concept guide
How to survive exams - An E-concept guideAdam Montandon
 
Digital Dannelse - hvordan bruger vi teknologi på den rigtige måde?
Digital Dannelse - hvordan bruger vi teknologi på den rigtige måde?Digital Dannelse - hvordan bruger vi teknologi på den rigtige måde?
Digital Dannelse - hvordan bruger vi teknologi på den rigtige måde?Daniel Ord Rasmussen
 
OplæG Om Sociale Medier Khs Jan 2010
OplæG Om Sociale Medier Khs Jan 2010OplæG Om Sociale Medier Khs Jan 2010
OplæG Om Sociale Medier Khs Jan 2010Steen Hillebrecht
 
Influencers: Nogle af dine kunder er vigtigere end andre
Influencers: Nogle af dine kunder er vigtigere end andreInfluencers: Nogle af dine kunder er vigtigere end andre
Influencers: Nogle af dine kunder er vigtigere end andreDaniel Ord Rasmussen
 
Koefoed vitual imaginaries of sustainability esa2010
Koefoed vitual imaginaries of sustainability esa2010Koefoed vitual imaginaries of sustainability esa2010
Koefoed vitual imaginaries of sustainability esa2010Oleg Koefoed
 
Mindtrek - Awesome Department Workshop
Mindtrek - Awesome Department WorkshopMindtrek - Awesome Department Workshop
Mindtrek - Awesome Department WorkshopAdam Montandon
 

Destacado (20)

Against all odds......
Against all odds......Against all odds......
Against all odds......
 
Vigtige Turismetrends i 2015
Vigtige Turismetrends i 2015Vigtige Turismetrends i 2015
Vigtige Turismetrends i 2015
 
Text and message
Text and messageText and message
Text and message
 
Claim Your Place - how to gain control of Facebook Places and Google Places
Claim Your Place - how to gain control of Facebook Places and Google PlacesClaim Your Place - how to gain control of Facebook Places and Google Places
Claim Your Place - how to gain control of Facebook Places and Google Places
 
The rise of New Media Vs Old Media (ITA)
The rise of New Media Vs Old Media (ITA)The rise of New Media Vs Old Media (ITA)
The rise of New Media Vs Old Media (ITA)
 
46h præsentation dansk
46h præsentation dansk46h præsentation dansk
46h præsentation dansk
 
Planning Communication.ppt
Planning Communication.pptPlanning Communication.ppt
Planning Communication.ppt
 
How to survive exams - An E-concept guide
How to survive exams - An E-concept guideHow to survive exams - An E-concept guide
How to survive exams - An E-concept guide
 
How to be awesome
How to be awesomeHow to be awesome
How to be awesome
 
Markedsanalyse 020209.ppt
Markedsanalyse 020209.pptMarkedsanalyse 020209.ppt
Markedsanalyse 020209.ppt
 
Digital Dannelse - hvordan bruger vi teknologi på den rigtige måde?
Digital Dannelse - hvordan bruger vi teknologi på den rigtige måde?Digital Dannelse - hvordan bruger vi teknologi på den rigtige måde?
Digital Dannelse - hvordan bruger vi teknologi på den rigtige måde?
 
OplæG Om Sociale Medier Khs Jan 2010
OplæG Om Sociale Medier Khs Jan 2010OplæG Om Sociale Medier Khs Jan 2010
OplæG Om Sociale Medier Khs Jan 2010
 
Influencers: Nogle af dine kunder er vigtigere end andre
Influencers: Nogle af dine kunder er vigtigere end andreInfluencers: Nogle af dine kunder er vigtigere end andre
Influencers: Nogle af dine kunder er vigtigere end andre
 
Koefoed vitual imaginaries of sustainability esa2010
Koefoed vitual imaginaries of sustainability esa2010Koefoed vitual imaginaries of sustainability esa2010
Koefoed vitual imaginaries of sustainability esa2010
 
Personas and target groups
Personas and target groupsPersonas and target groups
Personas and target groups
 
Mindtrek - Awesome Department Workshop
Mindtrek - Awesome Department WorkshopMindtrek - Awesome Department Workshop
Mindtrek - Awesome Department Workshop
 
Tratamien.. daniel
Tratamien.. danielTratamien.. daniel
Tratamien.. daniel
 
Budskaber & nyhedstrekant
Budskaber & nyhedstrekantBudskaber & nyhedstrekant
Budskaber & nyhedstrekant
 
Den Gode Opgave
Den Gode OpgaveDen Gode Opgave
Den Gode Opgave
 
Target group analysis
Target group analysisTarget group analysis
Target group analysis
 

Similar a Promotion Mix 02 04 09

Marketing Plan Strategic Development
Marketing Plan Strategic DevelopmentMarketing Plan Strategic Development
Marketing Plan Strategic DevelopmentFred Burkhardt
 
Justin Quinn: How to develop a marketing strategy that is right for your busi...
Justin Quinn: How to develop a marketing strategy that is right for your busi...Justin Quinn: How to develop a marketing strategy that is right for your busi...
Justin Quinn: How to develop a marketing strategy that is right for your busi...eaquals
 
The marketing mix
The marketing mixThe marketing mix
The marketing mixCollege
 
The marketing mix
The marketing mixThe marketing mix
The marketing mixR Giles
 
Marketing environment
Marketing environmentMarketing environment
Marketing environmentRATHESH J
 
marketing management
marketing managementmarketing management
marketing management8827169402
 
Product & brand management
Product & brand managementProduct & brand management
Product & brand managementJay Ho
 
Aqa bus2-marketingpromotion
Aqa bus2-marketingpromotionAqa bus2-marketingpromotion
Aqa bus2-marketingpromotionPeter Sammons
 
Designing and Managing Integrated Marketing Communications
Designing and Managing Integrated Marketing CommunicationsDesigning and Managing Integrated Marketing Communications
Designing and Managing Integrated Marketing CommunicationsSumit Pradhan
 
Ad & Sp by vijay
Ad & Sp by vijayAd & Sp by vijay
Ad & Sp by vijaysweet_vijay
 
Marketing management for dummies b.v.raghunandan
Marketing management for dummies b.v.raghunandanMarketing management for dummies b.v.raghunandan
Marketing management for dummies b.v.raghunandanSVS College
 

Similar a Promotion Mix 02 04 09 (20)

Neethu(titto sunny)
Neethu(titto sunny)Neethu(titto sunny)
Neethu(titto sunny)
 
Marketing Plan Strategic Development
Marketing Plan Strategic DevelopmentMarketing Plan Strategic Development
Marketing Plan Strategic Development
 
Marketing Mix
Marketing MixMarketing Mix
Marketing Mix
 
Advertising & salespromotion
Advertising & salespromotionAdvertising & salespromotion
Advertising & salespromotion
 
Justin Quinn: How to develop a marketing strategy that is right for your busi...
Justin Quinn: How to develop a marketing strategy that is right for your busi...Justin Quinn: How to develop a marketing strategy that is right for your busi...
Justin Quinn: How to develop a marketing strategy that is right for your busi...
 
The marketing mix
The marketing mixThe marketing mix
The marketing mix
 
The marketing mix
The marketing mixThe marketing mix
The marketing mix
 
Marketing environment
Marketing environmentMarketing environment
Marketing environment
 
Planning a promotion
Planning a promotionPlanning a promotion
Planning a promotion
 
marketing management
marketing managementmarketing management
marketing management
 
Product & brand management
Product & brand managementProduct & brand management
Product & brand management
 
Aqa bus2-marketingpromotion
Aqa bus2-marketingpromotionAqa bus2-marketingpromotion
Aqa bus2-marketingpromotion
 
Promotion
PromotionPromotion
Promotion
 
Adverting notes
Adverting notes Adverting notes
Adverting notes
 
Goca Matović
Goca MatovićGoca Matović
Goca Matović
 
Designing and Managing Integrated Marketing Communications
Designing and Managing Integrated Marketing CommunicationsDesigning and Managing Integrated Marketing Communications
Designing and Managing Integrated Marketing Communications
 
Ad & Sp by vijay
Ad & Sp by vijayAd & Sp by vijay
Ad & Sp by vijay
 
Marketing Plan
Marketing PlanMarketing Plan
Marketing Plan
 
Unit iv pricing
Unit iv pricingUnit iv pricing
Unit iv pricing
 
Marketing management for dummies b.v.raghunandan
Marketing management for dummies b.v.raghunandanMarketing management for dummies b.v.raghunandan
Marketing management for dummies b.v.raghunandan
 

Último

Cyber Security Training in Office Environment
Cyber Security Training in Office EnvironmentCyber Security Training in Office Environment
Cyber Security Training in Office Environmentelijahj01012
 
Church Building Grants To Assist With New Construction, Additions, And Restor...
Church Building Grants To Assist With New Construction, Additions, And Restor...Church Building Grants To Assist With New Construction, Additions, And Restor...
Church Building Grants To Assist With New Construction, Additions, And Restor...Americas Got Grants
 
8447779800, Low rate Call girls in Uttam Nagar Delhi NCR
8447779800, Low rate Call girls in Uttam Nagar Delhi NCR8447779800, Low rate Call girls in Uttam Nagar Delhi NCR
8447779800, Low rate Call girls in Uttam Nagar Delhi NCRashishs7044
 
8447779800, Low rate Call girls in New Ashok Nagar Delhi NCR
8447779800, Low rate Call girls in New Ashok Nagar Delhi NCR8447779800, Low rate Call girls in New Ashok Nagar Delhi NCR
8447779800, Low rate Call girls in New Ashok Nagar Delhi NCRashishs7044
 
Independent Call Girls Andheri Nightlaila 9967584737
Independent Call Girls Andheri Nightlaila 9967584737Independent Call Girls Andheri Nightlaila 9967584737
Independent Call Girls Andheri Nightlaila 9967584737Riya Pathan
 
Innovation Conference 5th March 2024.pdf
Innovation Conference 5th March 2024.pdfInnovation Conference 5th March 2024.pdf
Innovation Conference 5th March 2024.pdfrichard876048
 
Guide Complete Set of Residential Architectural Drawings PDF
Guide Complete Set of Residential Architectural Drawings PDFGuide Complete Set of Residential Architectural Drawings PDF
Guide Complete Set of Residential Architectural Drawings PDFChandresh Chudasama
 
Cybersecurity Awareness Training Presentation v2024.03
Cybersecurity Awareness Training Presentation v2024.03Cybersecurity Awareness Training Presentation v2024.03
Cybersecurity Awareness Training Presentation v2024.03DallasHaselhorst
 
PSCC - Capability Statement Presentation
PSCC - Capability Statement PresentationPSCC - Capability Statement Presentation
PSCC - Capability Statement PresentationAnamaria Contreras
 
FULL ENJOY Call girls in Paharganj Delhi | 8377087607
FULL ENJOY Call girls in Paharganj Delhi | 8377087607FULL ENJOY Call girls in Paharganj Delhi | 8377087607
FULL ENJOY Call girls in Paharganj Delhi | 8377087607dollysharma2066
 
Call Us 📲8800102216📞 Call Girls In DLF City Gurgaon
Call Us 📲8800102216📞 Call Girls In DLF City GurgaonCall Us 📲8800102216📞 Call Girls In DLF City Gurgaon
Call Us 📲8800102216📞 Call Girls In DLF City Gurgaoncallgirls2057
 
NewBase 19 April 2024 Energy News issue - 1717 by Khaled Al Awadi.pdf
NewBase 19 April 2024 Energy News issue - 1717 by Khaled Al Awadi.pdfNewBase 19 April 2024 Energy News issue - 1717 by Khaled Al Awadi.pdf
NewBase 19 April 2024 Energy News issue - 1717 by Khaled Al Awadi.pdfKhaled Al Awadi
 
Market Sizes Sample Report - 2024 Edition
Market Sizes Sample Report - 2024 EditionMarket Sizes Sample Report - 2024 Edition
Market Sizes Sample Report - 2024 EditionMintel Group
 
Ten Organizational Design Models to align structure and operations to busines...
Ten Organizational Design Models to align structure and operations to busines...Ten Organizational Design Models to align structure and operations to busines...
Ten Organizational Design Models to align structure and operations to busines...Seta Wicaksana
 
Financial-Statement-Analysis-of-Coca-cola-Company.pptx
Financial-Statement-Analysis-of-Coca-cola-Company.pptxFinancial-Statement-Analysis-of-Coca-cola-Company.pptx
Financial-Statement-Analysis-of-Coca-cola-Company.pptxsaniyaimamuddin
 
The-Ethical-issues-ghhhhhhhhjof-Byjus.pptx
The-Ethical-issues-ghhhhhhhhjof-Byjus.pptxThe-Ethical-issues-ghhhhhhhhjof-Byjus.pptx
The-Ethical-issues-ghhhhhhhhjof-Byjus.pptxmbikashkanyari
 
Organizational Structure Running A Successful Business
Organizational Structure Running A Successful BusinessOrganizational Structure Running A Successful Business
Organizational Structure Running A Successful BusinessSeta Wicaksana
 
Flow Your Strategy at Flight Levels Day 2024
Flow Your Strategy at Flight Levels Day 2024Flow Your Strategy at Flight Levels Day 2024
Flow Your Strategy at Flight Levels Day 2024Kirill Klimov
 

Último (20)

Cyber Security Training in Office Environment
Cyber Security Training in Office EnvironmentCyber Security Training in Office Environment
Cyber Security Training in Office Environment
 
Church Building Grants To Assist With New Construction, Additions, And Restor...
Church Building Grants To Assist With New Construction, Additions, And Restor...Church Building Grants To Assist With New Construction, Additions, And Restor...
Church Building Grants To Assist With New Construction, Additions, And Restor...
 
8447779800, Low rate Call girls in Uttam Nagar Delhi NCR
8447779800, Low rate Call girls in Uttam Nagar Delhi NCR8447779800, Low rate Call girls in Uttam Nagar Delhi NCR
8447779800, Low rate Call girls in Uttam Nagar Delhi NCR
 
8447779800, Low rate Call girls in New Ashok Nagar Delhi NCR
8447779800, Low rate Call girls in New Ashok Nagar Delhi NCR8447779800, Low rate Call girls in New Ashok Nagar Delhi NCR
8447779800, Low rate Call girls in New Ashok Nagar Delhi NCR
 
Independent Call Girls Andheri Nightlaila 9967584737
Independent Call Girls Andheri Nightlaila 9967584737Independent Call Girls Andheri Nightlaila 9967584737
Independent Call Girls Andheri Nightlaila 9967584737
 
Innovation Conference 5th March 2024.pdf
Innovation Conference 5th March 2024.pdfInnovation Conference 5th March 2024.pdf
Innovation Conference 5th March 2024.pdf
 
Guide Complete Set of Residential Architectural Drawings PDF
Guide Complete Set of Residential Architectural Drawings PDFGuide Complete Set of Residential Architectural Drawings PDF
Guide Complete Set of Residential Architectural Drawings PDF
 
Cybersecurity Awareness Training Presentation v2024.03
Cybersecurity Awareness Training Presentation v2024.03Cybersecurity Awareness Training Presentation v2024.03
Cybersecurity Awareness Training Presentation v2024.03
 
PSCC - Capability Statement Presentation
PSCC - Capability Statement PresentationPSCC - Capability Statement Presentation
PSCC - Capability Statement Presentation
 
FULL ENJOY Call girls in Paharganj Delhi | 8377087607
FULL ENJOY Call girls in Paharganj Delhi | 8377087607FULL ENJOY Call girls in Paharganj Delhi | 8377087607
FULL ENJOY Call girls in Paharganj Delhi | 8377087607
 
Call Us 📲8800102216📞 Call Girls In DLF City Gurgaon
Call Us 📲8800102216📞 Call Girls In DLF City GurgaonCall Us 📲8800102216📞 Call Girls In DLF City Gurgaon
Call Us 📲8800102216📞 Call Girls In DLF City Gurgaon
 
NewBase 19 April 2024 Energy News issue - 1717 by Khaled Al Awadi.pdf
NewBase 19 April 2024 Energy News issue - 1717 by Khaled Al Awadi.pdfNewBase 19 April 2024 Energy News issue - 1717 by Khaled Al Awadi.pdf
NewBase 19 April 2024 Energy News issue - 1717 by Khaled Al Awadi.pdf
 
Market Sizes Sample Report - 2024 Edition
Market Sizes Sample Report - 2024 EditionMarket Sizes Sample Report - 2024 Edition
Market Sizes Sample Report - 2024 Edition
 
Ten Organizational Design Models to align structure and operations to busines...
Ten Organizational Design Models to align structure and operations to busines...Ten Organizational Design Models to align structure and operations to busines...
Ten Organizational Design Models to align structure and operations to busines...
 
Financial-Statement-Analysis-of-Coca-cola-Company.pptx
Financial-Statement-Analysis-of-Coca-cola-Company.pptxFinancial-Statement-Analysis-of-Coca-cola-Company.pptx
Financial-Statement-Analysis-of-Coca-cola-Company.pptx
 
No-1 Call Girls In Goa 93193 VIP 73153 Escort service In North Goa Panaji, Ca...
No-1 Call Girls In Goa 93193 VIP 73153 Escort service In North Goa Panaji, Ca...No-1 Call Girls In Goa 93193 VIP 73153 Escort service In North Goa Panaji, Ca...
No-1 Call Girls In Goa 93193 VIP 73153 Escort service In North Goa Panaji, Ca...
 
Japan IT Week 2024 Brochure by 47Billion (English)
Japan IT Week 2024 Brochure by 47Billion (English)Japan IT Week 2024 Brochure by 47Billion (English)
Japan IT Week 2024 Brochure by 47Billion (English)
 
The-Ethical-issues-ghhhhhhhhjof-Byjus.pptx
The-Ethical-issues-ghhhhhhhhjof-Byjus.pptxThe-Ethical-issues-ghhhhhhhhjof-Byjus.pptx
The-Ethical-issues-ghhhhhhhhjof-Byjus.pptx
 
Organizational Structure Running A Successful Business
Organizational Structure Running A Successful BusinessOrganizational Structure Running A Successful Business
Organizational Structure Running A Successful Business
 
Flow Your Strategy at Flight Levels Day 2024
Flow Your Strategy at Flight Levels Day 2024Flow Your Strategy at Flight Levels Day 2024
Flow Your Strategy at Flight Levels Day 2024
 

Promotion Mix 02 04 09

  • 2.
  • 3.
  • 4.
  • 5. mandag 8. juni 2009 Advertising Budget Stage in PLC Product Differentiation Advertising Pressure Competition Situation Market Share
  • 6.
  • 7. mandag 8. juni 2009 Initiator Consumer Buyer Decision-maker Influent
  • 9. mandag 8. juni 2009 Involvement factor High involvement Low involvement Brand differientation Great difference between brands Extensive decision Impulse buying Little difference between brands Limited decision Routine response
  • 10.
  • 11. mandag 8. juni 2009 Consumers market B2B market Advertising Relative importance Sales Promotion Direct Marketing Individual sale PR PR
  • 12. mandag 8. juni 2009 Promotion Pull Strategy Push Stratgy Promotion Promotion Demand Demand Producer Producer Resellers Resellers Demand Demand Consumers Consumers