Financial Literacy for Lottery Players
Hoosier Lottery Case Study Indiana,
USA

Overview
• Gain insight into the appropriate role of the gaming
industry in promoting financial literacy
• Opportunity to review & critique the Hoosier Lottery’s
evaluation the program.
• Gain insight into concept of shared value and the
importance of proactive stakeholder engagement
Confidential & Proprietary

Show of hands…
• Who knows what “Hoosier” means?
• Who knows the percentage of adults on average
that use a budget?
• How many people in the room feel that it’s
appropriate for the gaming industry to produce and
promote financial literacy?
Confidential & Proprietary

About the Hoosier Lottery
• Insert logos
Confidential & Proprietary

Why Financial Literacy
• Partnership with local stakeholders
• Audience: Lottery winners, players, Ivy Tech students
• Strategy: Helping winners through life changing event,
general education on budgeting for entertainment
expense
• Launch and support
Confidential & Proprietary

Course Content
Confidential & Proprietary

Measurement & KPIs
• Current Metrics/Monitoring:
– 626 registrations
– 6% completion rate
– Qualitative analysis on the feedback generated by
players, winners, and the general public on the
usefulness of the content.
• Future Metrics/Monitoring: All of the above plus
results of survey
Confidential & Proprietary

Completion Rate by Module
Confidential & Proprietary

Stakeholder Feedback:
Players
• Liked:
• The words “invitation to learn” was used. Made it feel special and not like a requirement
or demand like a “teacher hitting you with a plastic ruler”
• Getting a certificate, felt like a special accomplishment
• Being able to take it “at my leisure”
• That it promoted the Hoosier Lottery as “socially aware”
• That it was free for anyone
• Disliked:
• Videos hard to understand - felt accent was distracting
• Questions in surveys were too repetitive and easy
• Felt like “Final Literacy” wording was intimidating and sounded “hoity-toity”
• Too intellectual focused.
Confidential & Proprietary

Stakeholder Feedback:
Treatment Community
• Suggested more promotion of the program.
• Called it “Good corporate citizenship”
• Suggested adding information about the program on
tickets.
• Praised the concept and asked for brochures to hand
out at future events.
Confidential & Proprietary

What does research say?
• There is a need for more research specific to financial literacy
as a responsible gaming tool.
• “Cokely and Kelley (2009) found that higher levels of
quantitative reasoning resulted in better decisions involving
risk, specifically lotteries and gambling.”
– N=80 undergraduate psychology majors
• Informed player choice – generally, players that have tools to
make wise choices stick to them.
Confidential & Proprietary

Lessons Learned
• Need lottery-specific data: Survey tool
• Re-launch with bigger PR push
• Inserting stakeholder feedback into the changes
Confidential & Proprietary

Questions?
Confidential & Proprietary

1. Open New Horizons app
2. Select the Agenda button
3. Select This Session
4. Select Take Survey at the bottom
To provide session feedback:
If you are unable to download the app, please
see one of our conference hosts located just
outside the room.