1 © Hortonworks Inc. 2011–2018. All rights reserved
Trimble Transportation Enterprise
Solutions Customer Webinar:
Big Data powering Blockchain with Deep Learning to
revolutionize the transportation and logistics industry
“Hortonworks helped Trimble to be the
first through new applications of existing
technologies and applying them in ways
we never considered before.”
Timothy Leonard,
EVP Operations & CTO
Trimble Transportation Enterprise
Solutions

2 © Hortonworks Inc. 2011–2018. All rights reserved
• Introduction
• Transportation Industry
• Trimble Overview & Challenges
• Trimble Use Case(s)
• Trimble Business Value
• Connected Data Platforms
• Questions and Answers
Today’s Webinar Agenda

3 © Hortonworks Inc. 2011–2018. All rights reserved
Webinar Presenters
• Former Executive at General Motors and CTO/VP of Information
Management at US Xpress Inc, Timothy has over 30 years’
experience in configuration management planning for Information
Management Systems, Operational Data Stores and Order Entry
Systems. His expertise includes delivery/implementation of
mechanisms to identify, control, and track changes during project
rollouts across functional teams.
• Showcased in over 30 media outlets such as BeyeNETWORK,
Bloomberg BusinessWeek, Computer Weekly, ComputerWorld UK,
Information Management and TechTarget. Recognized by Information
Week as one of the 2011 Top 25 Information Managers and by
Informatica as a winner of two 2012 Innovation Awards in the Best of
the Best and Megatrends: Big Data, Cloud, Social Media categories.
• In 2017, Leonard was a recipient of the Hortonworks’ Data Visionary
Award for his work in business intelligence.
● Donnie has a devotion for business intelligence , data
integration, and data science. Working for 12 years with
TMW optimization and business intelligence divisions, he
has experience in delivering real time transportation
optimization solutions to improve transportation operations
and profitability.
● Recently focusing on near real time analytics using
Apache NiFi, Donnie has experience providing actionable
business intelligence with the Hadoop platform,
implementing data warehouses, and delivering
transportation optimization. The architecture designed
using the Hortonworks Data Flow Platform has provided
the Trimble Freight Visibility Data Service the capacity to
analyze and process hundreds of millions of transactions
each day.

4 © Hortonworks Inc. 2011 – 2016. All Rights Reserved
Safe Harbor Notice
The information presented is for informational purposes only and should not be relied
upon in making a purchasing decision. Trimble is under no legal obligation to deliver any
future products, features or functions within any specified time frame, if at all. Release
dates and content are subject to change at Trimble’s sole discretion.

5 © Hortonworks Inc. 2011 – 2016. All Rights Reserved
Industry Transformation
Digital supply chains respond 25% faster due to real-time
information and complete data visibility
Boston Consulting Group
Connected Truck growth of 13.5% CAGR through
2022 Frost & Sullivan
91% of carriers operate fleets of 6 vehicles or less,
causing fragmentation and delayed decision-making
Motor Carrier Management Information Systems (MCMIS)

Blockchain Patents
631 patent families (1853 patents), of which roughly 75% (465 patent families) have been granted*
5 Potential Patents
- Proof-of-Freight
- Connected Ledger
- Blockchain-based
Appointment Scheduler
- Block Lens
- Freight Bidding Process
* https://clarivate.com/blog/overview-blockchain-patent-landscape/

7 © Hortonworks Inc. 2011–2018. All rights reserved
BENEFITS OF DATA and
BLOCKCHAIN
In today’s competitive world, logistics professionals are
faced with many problems. Should they focus on
improving operational efficiency? Should they work on
minimizing logistics cost? Should they focus on building
strategic partnership? What strategy is right for
business? Unfortunately, to be successful, logistics
professional have to consider all of the above and we
believe Blockchain can help them with the strategy.
WHAT TO CONSIDER?
RECORD PROVENANCE
Capturing logistics events in a Blockchain
ledger allows professionals to understand
when an event happened, what triggered it,
who did it, and thus providing full record
provenance.
ORGANIZATIONAL VISIBILITY
Storing business critical information in a
decentralized ledger allows connected
downstream applications to gain real-time
access and provide end-to-end supply chain
visibility to not only a business unit but to an
entire organization.
SECURITY
Based on the recent data breaches, we can’t
stress enough of the importance of
cybersecurity. Data stewardship and
governance is an important aspect of every
organizational strategies. Storing information
in a secure shared ledger using cryptographic
keys makes the system harder to hack.
FASTER PAYMENTS
Most of us agree that logistics process is
highly disjointed. It takes anywhere between
seven to forty five days to get payments for
the delivery. We believe storing key events
and proof-of-delivery information in a shared
ledger will help cut down payment period
tremendously.

8 © Hortonworks Inc. 2011–2018. All rights reserved
Business Overview

9 © Hortonworks Inc. 2011–2018. All rights reserved
BLOCKCHAIN
$
INTERNET OF THINGS
GPS, Temperature, and Engine sensors,
RFID tags, Smart labels & pallets, etc.
ANALYTICS
Hours of Service, Fuel Tax, Drive
Behavior data, Shipper, Carrier and
Driver rating and reviews, etc.
VEHICLE DATA
Parts Warranty, Maintenance Service
Records, Service Centers, Technicians,
Etc.
FINANCIAL PLANNING
Driver Pay, Invoicing, Settlements, Fuel
Cards, and many others
LOGISTICS PLANNING & EXECUTION
RFP, Bid, Commitments, EDI
Transactions, Proof-of-delivery,
signature, photos, Etc.
Applications of Blockchain in Transportation

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© Hortonworks Inc. 2011–2018. All rights reserved
Business Case: 85% of the $700B in annual US and Canadian freight volume is moved under contract.
Contract freight is typically re-bid annually via a spreadsheet driven RFP/Bid/Award process. Carriers
spend a significant amount of time and effort in determining prices for each lane (depending on their
density, contractual agreements with other shippers). Tracking of the award all is manual – Did either side
honor the agreement?
EXAMPLE OF APPLICATION OF BLOCKCHAIN IN TRANSPORTATION
Trimble Contract Freight RFP/Bid/Award/Commitment Tracking
Today’s 100% Manual Process
• Shipper creates spreadsheet with 100s-1000s of rows (lanes), 10s of columns (data elements)
• Shipper emails spreadsheet to 100s of carriers.
• Carriers review and fill-out spreadsheet with their bid information, not all rows (lanes) are populated, not all
columns filled-in.
• Carriers return completed spreadsheets to Shipper via email.
• Shipper awards freight (partial or complete, by lane carrier, by carrier).
• Contracts compliance (volumes, lanes) are still not 100% enforceable either side can’t track all the touchpoints,
contract compliance rarely exists and contracts may be underutilized.
• No ties back into the Operational (TMS/ERP) Systems
• No History of old contracts, pricing. performance

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© Hortonworks Inc. 2011–2018. All rights reserved
Business Case: 85% of the $700B in annual US and Canadian freight volume is moved under contract.
Contract freight is typically re-bid annually via a spreadsheet driven RFP/Bid/Award process. Carriers
spend a significant amount of time and effort in determining prices for each lane (depending on their
density, contractual agreements with other shippers). Tracking of the award all is manual – Did either side
honor the agreement?
EXAMPLE OF APPLICATION OF BLOCKCHAIN IN TRANSPORTATION
Trimble Contract Freight RFP/Bid/Award/Commitment Tracking
Tomorrow’s Blockchain Process
• The freight contract becomes a smart contract in the Blockchain system, with all commitments inside the RFP and
Bid centralized and tracked.
• Shipper tenders a load for shipment, smart contract looks for the best contract in place, extracts the necessary
information, such as rate per mile, penalty cost, accessorial charges, detention rules, etc. and auto-populating
them on the freight record eliminating error prone manual entry.
• In addition, the smart contract could offer the load tender to a list of pre-selected carriers. If carrier A rejects, the
system would automatically send notifications to the next carrier in the list, and the process continues until a
carrier accepts the load.
• Real world benefit – A “Technology Partner” Carrier discovered its sales people are taking more loads than agreed
in the contract missing an opportunity to reposition its fleet in a red hot spot market. With slight adjustments,
customer repositioned assets and improved profit by $70,000 a week => $3.5 million/year.

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© Hortonworks Inc. 2011–2018. All rights reserved
How to elevate freight bidding process to the next level using blockchain?
CURRENT
STATE
FUTURE
STATE
P
1
P
2
P
3
P
4
P
5
P
6
P
7
RFP ENGAGE.BID
CURRENT FUTURE
Communication
File- based. Use experience is not at its best due
to the use of spreadsheets to exchange data.
Data will be exchanged via blockchain network requiring
very little to no data manipulations.
Data Storage
Data is typically stored in files and desperate
systems providing zero visibility.
Data will be stored in a decentralized ledger offering full
transparency.
Record Provenance
Not all events and user actions are logged
resulting in lack of accountability. Provides full audit capability.
Automation Most actions are performed manually.
Certain functions could be automated using smart
contracts. A 50% reduction in manual work is a
significant savings to the company.
Integration Proprietary
Any authorized user can join the network and use
industry standard integration models.
Cryptocurrencies No support for cryptocurrencies.
Integrate with financial blockchain systems to support
several cryptocurrencies.
Trimble Coin Offering Forces Trimble clients to use Trimble coins.
#
SHIPPER VIEW CARRIER VIEW

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© Hortonworks Inc. 2011–2018. All rights reserved
TTES Presents Block View assisting Farm To Fork models
Transforming the way the world buy products
Summary Detail
Product ID : 1234
Description: Product description
Loaded at OKC, OK
Temp – 34o
2017-02-19 03:00:00 CST
In Transit St. Louis, MO
Temp – 38o
2017-02-19 07:00:00 CST
In Transit Chicago, IL
Temp – 36o
2017-02-19 17:00:00 CST
- Provided by Trimble Transportation

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© Hortonworks Inc. 2011–2018. All rights reserved
A Quick Glance at
Technology

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© Hortonworks Inc. 2011–2018. All rights reserved
TTES HOSTED APP NETWORK TTES BLOCKCHAIN NETWORK
BLOCKCHAIN APPS
DATA
PROVIDERS/
CONSUMERS
TRIMBLE IDENTITY & AUTHORIZATION TRIMBLE VAULT
HORTONWORKS ANALYTICAL DOMAIN
ENTERPRISEMESSAGEBUS
DATA
LAKE
OPERATIONAL DOMAIN
EVENT STORE
D
R
T
C
O
A
MICROSERVICES
CONTAINERS
API
GATEWAY
MACHINE LEARNING MODELS
1 2 N
CLIENT BLOCKCHAIN
NETWORK
1
NODE SHARING
CLIENT APPLICATIONS
1 2 N
API INTERFACING
3rd
PARTY BLOCKCHAIN
NETWORK
1 2 N1
PARTICIPANT
SYNCHRONIZATIONSERVICE
1 2 N
INTERNAL
1 2 3 N
TTES ENTERPRISE ARCHITECTURE

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© Hortonworks Inc. 2011–2018. All rights reserved
How to enable blockchain in your existing applications?
TRUCKMATE Kafka
CLIENT NETWORK TRIMBLE TRANSPORTATION NETWORK
Data
Collector
API
Gateway
Message
Queue
Data Flow Data Store
TRIMBLE TRANSPORTATION PERMISSIONED
BLOCKCHAIN NETWORK
1 2 N
TRIMBLE VAULT
1
Blockchain API
Connection
Blockchain Network Connection
SUITE
INNOVATIVE
Hortonworks Data Flow (HDF)

Entity Resolution in Master Data Management for Blockchain
1 2 N
Database
THE FUTURE
TMW HIVE DATA LAKE
RAW
DATA
OPERATIONAL DATABASE
{
“cluster_id”: 834723,
“cluster_name": "HOME DEPOT 123 ",
“rank": 304.42,
"address": “999 N Some St, New Town,
LA 73253",
"distance(miles)": 1.91, "
"hierarchy": [ "HOME DEPOT 123 ",
"THE HOME DEPOT INC" ],
"lat": 33.948475, "long": -89.08651,
"quality_score": 1,
"query_score": 0.3114,
distance_score": 0.8306,
}
Business 1
Business 2
Business 3
DATA STEWARDS
ONGOING DATA GOVERNANCE
MACHINE LEARNING
CLUSTERING
PREPROCESSING
GOLDEN RECORDS
Search Engine
Update
Merge Split
Verification
Rating
JSON API RESPONSE
API MENU
CLIENT APPLICATIONS
BLOCKCHAIN
SMART
CONTRACTS
SOURCE OF
RECORD
User Ratings

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© Hortonworks Inc. 2011–2018. All rights reserved
Enterprise Data View

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9© Hortonworks, Inc. 2011-2018. All rights reserved. | Hortonworks confidential and proprietary information.
Modern Data Architecture
DATA CENTER
Machine
Learning/
Artificial
Intelligence
Telemetry –
Connected
Devices
Time Series
Databases
Stream Analytics
Deep Historical
Analysis
Exception
Monitoring
Legacy/
Operational
Data
Sensors,
Control
Systems
Cyber
Security
Edge
Analytics
Social Mobile
IoT
IoT
CLOUD
Geo Location

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Capture
streaming data
Deliver
perishable insights
Combine
new & old data
Store
data forever
Access
a multi-tenant data lake
Model
with machine learning
DATA AT REST
(Hortonworks Data Platform)
DATA IN MOTION
(Hortonworks DataFlow)
ACTIONABLE
INTELLIGENCE
Perishable Insights
Historical Insights
A Connected Data Strategy Solves for All Data
HORTONWORKS
DATAPLANE
SERVICE
Manage, Secure, Govern
MULTIPLE CLUSTERS AND SOURCES
MULTIHYBRID

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Question and Answer
Session