www.hospolisglobal.com , sales@hospolisglobal.com Set and exceed your digital marketing goals to engage and acquire new customers with clear ROI. Those managing the digital space for you have rich domain expertise in Hospitality, Airlines and Leisure industries and drive the digital solutions with a through know-how on business drivers and dynamics.

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DIGITAL MARKETING SOLUTIONS
THINK BIGGER

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In today’s competitive era, every Hotel
caters to its guests with passion & with the
motive of delighting
them. Hotels tend to
sell experiences
going beyond just a
physical product
such as a room or
food in its restaurant.
At the end of the
stay, hotels generally have their own
mechanisms of gauging guest satisfaction of
the experiences they offer. A decade ago, all
these responses were internal and were the
intellectual property of the hotels. With the
advent of social networking and social media
in the last decade, customers have the
choice of posting their experiences in a hotel
or a restaurant online and hence it has
become a business imperative for hotels to
manage their brands, engage with their
customers and acquire new customers
online. Almost 46% of the customers, post
stay experience, post their feedback online
(“Techie Traveler” Market Research March
2012 http://blog.lab42.com/techie-traveler).
Facebook,Twitter,Tripadvisor, Yelp, Google+,
individual blogs, Instagram , Youtube are
various social platforms used to describe
experiences. On Tripadvisor alone there are
more than 200 million traveler reviews with
100 new queries posted every minute,
mostly answered within 24 hours. Word of
mouth is the single most important factor in
choosing to stay in a hotel, 68% of the
travelers believe feedback posted on online
platforms in deciding their next purchase in
hotels or restaurants.
http://www.stikkymedia.com/blog/2012-2013-
(http://www.stikkymedia.com/blog/2012-
2013-social-media-and-tourism-industry-
statistics).
The Goals of Social Media for
hotels and restaurants should be
1. Effective Customer Engagement
2. Brand Marketing & Information
Dissemination
3. Just in time Marketing or Promotions
4. Driving Loyalty
5. Increased traffic to company site for
reservation queries
6. Effective communication for Service
Recovery and Accolades
7. Extended Service Offerings to customers
globally
8. Gain competitive intelligence
By no way, going Digital replaces a front
1. MANDATE FOR HOTELS

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desk or a call center at the hotel. It only
augments the efforts of these front line
sources for better service delivery.
So, is your hotel business digital or online as
yet? Are you effectively reaching your goals
as above? Is your online brand device
friendly? typesetting industry. Lorem Ipsum
With the advent of new technology like
Smart Phones, managing your brand online
becomes even more critical. According to
www.stikkymedia.com by 2015, 9 out of 10
customers of yours will have a mobile
subscription.
Travel has gone mobile
Top 5 uses of smart phone / mobile during
trips are
1. Take Photos
2. Use Map Features
3. Search Restaurants
4. Search activities and attractions
5. Check in prior to boarding a flight.
.
Influence of Social Media to
your business
printer took a galley of type and
scrambled it to make a type specimen book.
It has survived not only five centuries, but
also the leap into electronic typesetting,
including versions of
8.1. Mission Statement
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consequat, vel illum dolore eu feugiat nulla
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Is your hotel brand digital as yet?
Are you just present or meeting the goals
as stated above?
 29% of travelers have used mobile
apps to find flight deals
 30% have used mobile apps to find
hotel deals
 15% have downloaded mobile
apps specific to upcoming
vacations
 85% of leisure travelers use their
smartphone while abroad
Of those who used social media to research
travel plans, only 48% stuck with their
original travel plans.
 33% changed their Hotel/Restaurant
 10% switched resorts
 10% changed
agent/operator/website
 7% holidayed in a different country
 5% switched airlines
- See more at:
http://www.stikkymedia.com/blog/2012-
2013-social-media-and-tourism-industry-
statistics#sthash.nZog9Oif.dpuf

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mpany

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 Rich domain expertise in the field of hospitality and customer relationship management
 Platform driven approach to managing, monitoring and measuring social media success
 Content Generation, Aggregation and Consumption for a high degree of customer
engagement
 Distinct online customer relationship strategy in conjunction with offline objectives
 247 Real Time customer response mechanism – multi geography, multi lingual
 Applicable channel strategy with buyer behavior of the customer
 Performance & Customer Analytics
 Strong Client Engagement Methods for success – clear ROI
 A clear demonstration of customer acquisition and retention
2. WHY HOSPOLIS GLOBAL SOLUTIONS
About Hospolis Global Solutions:
Hospolis Global Solutions is a Business Process Management company offering a fully integrated
business transformation, technology and transaction solutions for Hospitality, Travel, Leisure and
Entertainment companies. The company strives to deliver measurable business value to its clients
through an integrated solution approach to the client’s pain points.
Hospolis Global Solutions offers highly customized, tailor made solutions that addresses client’s
key need to remain competitive. The key differentiators are – vertical and practice solutions by
professionals with deep domain expertise , flexible risk- reward model of pricing, appropriate
integration of technology application solutions, where applicable and an analytical approach to
business solutions and services.
For more information contact us on sales@hospolisglobal.com