We have put together an incredible panel of experts from three titan digital marketing brands. For SXSW Interactive 2022, we hope to lead a thought-provoking discussion around the data and trends around the digital user experience. What has changed and stayed the same in the last two years? No theories - just the facts.

1. X-Ray Vision into the
ChangingDigitalExperience
1. The ShiftingUserExperience:whatchangedon websites;what'sdriving conversions; how
is socialinfluencing experience expectations?
2. The Migrationto E-Commerce:whatreallyhappenedwith digitaltransformationsince
2020 andhow brandsarerespondingtochanging consumerbehavior?
3. The BestMarketingTactics: what's happening with conversationalmarketing,email
marketing;digitaladvertising;andsitedesignandoptimization?

2. Meet the Speakers

3. The Problem
Vice PresidentofGrowth,
WPEngine
• Internationally recognized expert covering topics ofdigital
marketing, software development andWordPress
• 25 years ofdigital industry experience
• Featured Speaker: SXSW, WordCampand PubCon
Panelist: David Vogelpohl

4. 1,000
EMPLOYEES
1.5M+
WEBSITES
175,000
CUSTOMERS
WP Engine is the leader in WordPress
150
COUNTRIES
5,000+
AGENCY PARTNERS

5. The Problem
ProductMarketing Manager, Global Retail
Solutions, Facebook
• Over a decade ofcareer spent working on digital consumer behavior
across the media ecosystem
• Expert on mass media, targeted media, digital marketing, agency
partnerships, Facebook Marketing Partners
Panelist: Rachel Bucalo

7. The Problem
General ManagerofMarketing Hub and VPof
Product,HubSpot
• Renowned innovation anddigital marketing expert
• 10 years ofentrepreneurship, tech industry andmarketing experience
• Featured Speaker: Inbound Keynote 2018, 2019, 2020
Panelist: Nicholas Holland

9. The Problem
Founder, Hot Dog Marketing
• 20 years ofsales and marketing expertise
• Forbes Business Council Member
• Austin Under 40 AwardWinner for Marketing, 2019
• Featured Speaker: Texas Women’s Conference andSocial Media
Week
The Moderator:Jessica Scanlon

10. Award-WinningBrandingProjects
OneofCentralTexas’sLargestWordpress
Agencies
OneofSixNationalStrategicHubSpot
PlatinumPartners
10YearsofServingGrowing
Businesses