Maximize your hotel profitability … through our digital marketing strategies, focused on the hotel industry needs. -Attract guests from all over the world -Increase your occupancy rate -Increase your direct reservations’ number -Improve your notoriety -Improve your online reputation

1. DIGITAL MARKETING
&
E-COMMERCE STRATEGIES FOR HOTELS

2. MAXIMIZE
YOUR HOTEL PROFITABILITY
… through our digital marketing strategies, focused on the
hotel industry needs.
CONTACT US
WATCH OUR
VIDEO
-
Attract guests from all over the world
Increase your occupancy rate
Increase your direct reservations’ number
Improve your notoriety
Improve your online reputation

3. Tiago Matos Fernandes
Tiago Matos Fernandes is a web copywriter at HotelBuzz, a
hotel digital marketing agency, and he is responsible for the
contents’ creation and publication. He works as text editor
for various media, such as text articles, e-books, social
networks and websites, among others. He also contributes to
the website, blogs and social media company optimization.
Tiago is has a degree in Advertisement and Public Relations
and worked at EPD’s back and front office. He is passionate
about creative writing and communications. His academic
background and interest are oriented to marketing
communication techniques.

4. INDEX
•
INTRODUCTION
•
THE CHALLENGE
•
THE QUESTION
•
THE SOLUTION
Strong Presence on the Internet
Search Engine Optimization (SEO)
Website
Social Networks
E-Commerce Tools
Online Reputation Management
Analysis and Statistical results

5. INTRODUCTION
Our time is being marked by a new digital era, which has
been giving larges steps in what concerns the new
tendencies’ creation, new demand and new needs. The
goal? Looking for new answers.
Nowadays the new technologies are turning the digital field
into a privileged communication way, not only due to its
innovative dynamic but also due to its worldwide character.
The Internet and its digital channels allow a new world full of
different possibilities to connect and communicate with
each others.

6. THE CHALLENGE
At a time where there is a high informational demand, it
is important to be ready to satisfy our customers’ needs
as well as the market requirements. It is equally important
to know how to identify the existing services and to
come up with a unique, innovative and differentiating
solution, to affront this competitive market. This is the best
way to fight against the powerful and ferocious rivals,
which finally will lead to success.
In a such saturated industry, it is vital to hotels to
emphasize on both quality and efficiency.
At this point, marketing can create the ultimate
difference, hence will bring diverse benefits in regards to
management, sales and business profitability.

7. THE QUESTION
Why is it so important to invest in hotel marketing? And
how will digital marketing be a crucial factor on
deciding the business strategy? These questions can be
resumed in one simple question.
When we talk about marketing for hotels, we talk about
not only on the necessity to increase the services
purchase interest, but also about the potential of
developing the customers feeling's security.
The truth is that while the customer did not enjoy a stay
at your hotel, he is unable to know what he is buying.
It is based on this idea that a web marketing strategy
well prepared will bring decisive advantages to your
hotel, and will have an important influence on the
customer purchase decision.

8. SOLUTIONS
Now lets present some examples, which show
how to improve your business through the
benefit of these digital channels.

9. STRONG PRESENCE ON THE
INTERNET
Having a strong presence on the Internet is becoming
increasingly important, taking into account that it enables a
bigger market reach. By other words: it will help your hotel to be
present in every point of the world and receive direct reservations
from more people.
SEARCH ENGINE OPTIMIZATION
(SEO)
It optimizes your positioning in the main search engines (Google,
Yahoo, Bingo, etc), increases the visibility and the traffic to your
website and consequently, improves the occupancy rate of your
hotel.

10. WEBSITE
The website is the welcome door of your hotel to the world,
therefore the web page should be able to transmit to the
customer a positive feeling of the arrival moment in your hotel.
With an attractive designed, well structured, intuitive and easily
navigable website, with splendid photos and videos., the
customer could visualizing all the unique moments, which your
hotel provides.
SOCIAL NETWORKS
Be strongly present in social networks, through an efficient
interactivity, enables not only a strong way for content sharing,
but also it allows your hotel creating a close relationship with yours
followers, more durable bonds, and will help you to promote your
customers loyalty.

11. E-COMMERCE TOOLS
The web is a fantastic way to implement business strategies, such
as launching new campaigns or promotions, making
communication substantially wider, cheaper, faster and more
effective.
Let’s take a deeper look now into the main hotel e-commerce
tools like the Channel Manager and the Booking Engine:
The Channel Manager allows you to automatically receive
reservations in your PMS – Property management system, and
distribute simultaneously all your room availabilities through all
major booking channels, such as' booking.com ',' expedia.com ','
hoteis.com ", etc.
For its part, the Booking Engine provides you the possibility to
increase the number of direct bookings through your website and
Facebook, reducing this way, the commissions paid to these
same distribution channels.

12. ONLINE REPUTATION
MANAGEMENT
It allows you to view and control reviews, opinions and
suggestions made ​by users. With improvements in compliance
you could achieve a better level of satisfaction of your guests
and thus boost your online reputation and improve your image
and notoriety.
ANALYSIS AND STATISTICS
RESULTS
It allows you to control and improve your online presence on the
internet. By having access to metrics that matters, it will be easy for you
to make reports and support your decision process with effectiveness.

13. IMPROVE, MAXIMIZE, MONETIZE…
These are just some examples where digital marketing and e-commerce may be useful for the
promotion, enhancement and profitability of your hotel.
Thanks to digital marketing you’ll find the key to put your hotel stand out from others. Find an essential
support to improve your image, reputation and renown, and make your business more profitable.

14. CONTACT US
www.hotelbuzz.co.uk
+351 911 794 800
info@hotelbuzz.pt
hotelbuzz
linkedin.com/company/hotelbuzz
facebook.com/hotelbuzzz
twitter.com/hotelbuzzz