Howard Davidson Arlington MA writes about how A1 Steak Sauce is Going Polyamorous. Howard is a marketing professional who writes about marketing, advertising and social media marketing. He's based in Arlington, MA. www.howardjdavidson.com Howard Davidson from Arlington Massachusetts is marketing guy who helps brands connect with target audiences. howarddavidsonarlingtonma.com Howard Davidson writes about about advertising, social media and marketing with a touch of sarcasm.

1. A1 Steak Sauce is Going
Polyamorous
by
Howard Davidson, Arlington, MA
Slide by: Howard Davidson, Arlington, MA

2. Things are getting bolder, sexier and spicier with America’s
favorite bottled sauce. A1 steak sauce is going
polyamorous.
Slide by: Howard Davidson, Arlington, MA

3. Steak and A1 have been in a committed relationship since
the 60s but it looks like things are coming to an end. Or as
the new ad playfully shows, the relationship gotten
complicated. Riffing off of the “Facebook official” style of
modern relationships, A1 is seen in a new spot flirting
and cavorting online with all types of gustatory partners:
fish, tofu, meatballs, crab legs etc. Steak seems jealous
and hurt that A1 has decided to see other foods, but the
food consuming public is really the one who benefits
from this campaign, right?
Slide by: Howard Davidson, Arlington, MA

4. I take this as great news. Cottage cheese and BBQ sauce?
Steak sauce and asparagus? Why not? Anything goes as far as
breaking the natural laws of steak consumption. I guess this is
a little bit of a throwback for A1, because when they launched
all the way back in the 19th century the labels read for
‘international’ and ‘general use’. Who says the older
generations weren’t more open minded?
A1’s new campaign really plays up the mad food scientist in
us all with steak sauce lovers getting into almost taboo
territory. They seem to be latching on to that word almost;
you can do almost anything with their steak sauce. But I say
why not just flout the newfound freedom of sauce and food
combinations? For too long the food industrial complex has
been dictating what goes where on my plate.
Slide by: Howard Davidson, Arlington, MA

5. So I encourage you to exercise the newly afforded
freedom and let A1’s sauce spread itself on
everything from potatoes to pork chops.
Slide by: Howard Davidson, Arlington, MA