Howard Davidson, Arlington, MA - Brand Police Use Duct Tape at 2014 Olympics

1. Brand Police Use Duct Tape at
2014 Olympics
by
Howard Davidson, Arlington, MA
Slide By :- Howard Davidson Arlington MA

2. Brand Police Use Duct Tape at
2014 Olympics
Brand police are in full force at the 2014 Olympics
with duct tape. They are using opaque tape to
cover up logos of non-endorsed brands in
compliance with Olympics’ Rule 40, which prevents
non-official Olympic sponsors from advertising or
marketing their products or services before and
during the Olympics.
Slide By :- Howard Davidson Arlington MA

3. Associated Press staffer Mark Davies tweeted an image of a journalist
having his computer logo taped over by an Olympics staffer. The laptop
clearly wasn’t of the Samsung brand, which is an official sponsor of the
Olympics. “Olympic workers are swooping on reporters sitting in
competition venues with Apple laptops, and hastily taping over the
iconic logo with duct tape,” he wrote. “In fact, any laptop that isn’t
made by official sponsor Samsung is likely to face an Olympic coverup.” Davies also witnessed a Mercedes with its logo covered up since
the official automotive sponsor of the games is Volkswagen.
Slide By :- Howard Davidson Arlington MA

4. Ambush marketing is a big concern for the
International Olympics Committee. Police
(sans duct tape) and roaming the streets to
stop counterfeiters from selling fake goods
and making sure fans’ social posts aren’t
commercial.
B.C’s Better Business Bureau says a recent
search came up with nearly 6,000 Sochi
2014 Winter Olympic items for sale on eBay
that include some obvious frauds.
Slide By :- Howard Davidson Arlington MA

5. Items for sale included sweaters, jackets,
mitts and a Sochi 2014 Olympic torch selling
for $7,000. The BBB says many of these
items were authentic, but some were not.
It says it’s difficult to guarantee that items
online from third parties are actually
official, so is issuing a warning
about scammers trying to cash in on
Olympic fever.
How come no one came up with Olympicbranded duct tape?
Slide By :- Howard Davidson Arlington MA

6. Items for sale included sweaters, jackets,
mitts and a Sochi 2014 Olympic torch selling
for $7,000. The BBB says many of these
items were authentic, but some were not.
It says it’s difficult to guarantee that items
online from third parties are actually
official, so is issuing a warning
about scammers trying to cash in on
Olympic fever.
How come no one came up with Olympicbranded duct tape?
Slide By :- Howard Davidson Arlington MA