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CAFNR Communications Brown Bag session on Facebook

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Genevieve Howard
Genevieve Howard

An overview of Facebook with questions to ask so you can build your own communication plan.

1 of 24
Welcome! Brown Bag Session on Facebook Genevieve Howard CAFNR Communications August 18, 2010
How not to do Facebook
What we will talk about today An overview of Facebook. The people involved with your page. How to create a new page. Content suggestions. Your communications plan.
What is Facebook? 23% of time on Internet spent on social networking. Online games 10% and E-mail 8% ,[object Object]
Average user creates 90 pieces of content ea. month.
More than 30 billion pieces of content (links, news stories, blog posts, notes, photos, etc.) shared each month.The average Facebook user is connected to 60 pages, groups and events. People that access Facebook via mobile are twice as active than non-mobile users. Sources: Nielsen Co., Facebook
Facebook Profile vs. Page Individual profiles represent real people and are limited to a certain number of friends. Business pages are an online presence for a group or celebrity and can have unlimited fans.
Ask yourself, why? Why use Facebook? Facebook is a good choice if you are ready for a long-term commitment and can continually provide fresh content. Types of content you might have Events and photos from events News and blog posts Research results Competition results Trivia questions
It’s free, right? There is no cost with starting a page. Consider the cost of time needed to create content and monitor the page.
What are your goals and objectives? How do you measure success? Decide what you want out of it before you get into it. Example GOAL: Increased online visibility OBJECTIVE: X number of fans OBJECTIVE: X number of monthly active users
Will a Facebook presence be supported?
Who will be your Facebookadmins? Admins Security: Monitor your page Creation: Post status updates and new links Responding: Research and answer questions ,[object Object],[object Object]
How will you promote your page? Website?  You can also drive traffic from Facebook to your site. Use analytics to see the results. E-mail? Advertising? Print pieces? Word of mouth?
Creating a new page
Profile image can be up to 200 x 470 px
How frequently should I feed my page? Remember, this is a relationship. Be real. Keep it active but don’t overwhelm them. Avoid the HIDE button! Use Facebook as an extension of the communications you already provide. Find the best times to post based on your audience.
What about negative comments? If it’s a valid complaint, respond with acknowledgement and an alternative. Know your posting policy! This demonstrates the value of your page admins.
Long-term Planning Weekly Facebook Update E-mail Monthly active users How many people like something Wall posts and comments Visits Choose a regular assessment time.
Examples CAFNR Mizzou Texas Tech OSU Alumni

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CAFNR Communications Brown Bag session on Facebook

  • 1. Welcome! Brown Bag Session on Facebook Genevieve Howard CAFNR Communications August 18, 2010
  • 2. How not to do Facebook
  • 3. What we will talk about today An overview of Facebook. The people involved with your page. How to create a new page. Content suggestions. Your communications plan.
  • 4.
  • 5. Average user creates 90 pieces of content ea. month.
  • 6. More than 30 billion pieces of content (links, news stories, blog posts, notes, photos, etc.) shared each month.The average Facebook user is connected to 60 pages, groups and events. People that access Facebook via mobile are twice as active than non-mobile users. Sources: Nielsen Co., Facebook
  • 7. Facebook Profile vs. Page Individual profiles represent real people and are limited to a certain number of friends. Business pages are an online presence for a group or celebrity and can have unlimited fans.
  • 8. Ask yourself, why? Why use Facebook? Facebook is a good choice if you are ready for a long-term commitment and can continually provide fresh content. Types of content you might have Events and photos from events News and blog posts Research results Competition results Trivia questions
  • 9. It’s free, right? There is no cost with starting a page. Consider the cost of time needed to create content and monitor the page.
  • 10. What are your goals and objectives? How do you measure success? Decide what you want out of it before you get into it. Example GOAL: Increased online visibility OBJECTIVE: X number of fans OBJECTIVE: X number of monthly active users
  • 11. Will a Facebook presence be supported?
  • 12.
  • 13. How will you promote your page? Website?  You can also drive traffic from Facebook to your site. Use analytics to see the results. E-mail? Advertising? Print pieces? Word of mouth?
  • 15.
  • 16. Profile image can be up to 200 x 470 px
  • 17.
  • 18.
  • 19.
  • 20.
  • 21. How frequently should I feed my page? Remember, this is a relationship. Be real. Keep it active but don’t overwhelm them. Avoid the HIDE button! Use Facebook as an extension of the communications you already provide. Find the best times to post based on your audience.
  • 22. What about negative comments? If it’s a valid complaint, respond with acknowledgement and an alternative. Know your posting policy! This demonstrates the value of your page admins.
  • 23. Long-term Planning Weekly Facebook Update E-mail Monthly active users How many people like something Wall posts and comments Visits Choose a regular assessment time.
  • 24. Examples CAFNR Mizzou Texas Tech OSU Alumni
  • 25. Thank you! Questions? Genevieve Howard howardg@missouri.edu Join the CAFNR LinkedIn group http://linkd.in/avOE44 Be our fan on Facebook http://bit.ly/bSCgt8 Follow us @cafnr