The present and future of managing your PR and reputation is all about making sure your social currency is managed well - Does your communications team fully own the process or many a times is your currency being undervalued by the social market forces? If you do not own the management of your social currency, be rest assured that the market place will manage it, and make sure your currency is undervalued. Do you want that as a PR professional?

1. Well, not heard of it yet?!
Muraldiharan - Public Relations

2. It’s all about your reputation!
 If your reputation had a to be a currency in the Social
Marketplace, how worthy would it be?
 Worthiness – how well is your organization/brand
spoken of in the social marketplace?
 And, do you even know/track/monitor the buzz about
you in the marketplace?
Muraldiharan - Public Relations

3. What makes worthy “social
currency”?
 Well, its just about everything – your workplace,
brand, products, people et al
 Social currency is the outcome of your brand attributes
and value proposition, service delivery, people
conscience, CSR, crisis handling skills..
 Anything that you see as an extension of your
organization
Muraldiharan - Public Relations

4. How can social currency value be
increased?
 Know all the buzz in the social marketplace
 Be at the centre of any conversation about your
brand/people/products…
 Don’t give your social buzz on a platter to the
marketplace – be your buzz driver!
 Important – walk your brand speak!
Muraldiharan - Public Relations

5. Who’s good to manage social
currency?
 Who else, but your public relations/communications
team
 PR is best equipped to seamlessly connect the online
and offline buzz about your company
 Combine your offline buzz with your digital assets –
that’s the best way to work on social currency
Muraldiharan - Public Relations

6. Would one size fit all?
 To manage social currency – one size does NOT fit all
 Its specific to your industry, target audience, product
and consumer landscape.
 Look at research in social currency in your
space/sector to better learn the dynamics
 Take help from external specialists, who can manage
your social currency optimally
Muraldiharan - Public Relations

7. Thank you
@muralispeak
Muraldiharan - Public Relations