Antiplanning Slidecast - 4A's Strategy Festival 2013

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My chat on Antiplanning for the Inspire! section of 4A's Strategy Festival 2013. AUDIO FROM STRATEGY FESTIVAL IN NASHVILLE INCLUDED

Marketing Business

antiplanning

@hsaracho #antiplanning

2013 Strategy Festival, Nashville

value projected outwards

@hsaracho #antiplanning

culture
structure
process

@hsaracho #antiplanning

value channeled inwards

@hsaracho #antiplanning

dark matter matters

@hsaracho #antiplanning

antifragile
mindset

@hsaracho #antiplanning

antifragile:

things
that gain
from disorder

@hsaracho #antiplanning

this is antifragile
@hsaracho #antiplanning

antiplanners

to help make agencies stronger

@hsaracho #antiplanning

5 principles for
antiplanning

@hsaracho #antiplanning

1. antiplanners change the plan

@hsaracho #antiplanning

1. antiplanners change the plan
2. antiplanners specialise in nothing at all

@hsaracho #antiplanning

“A human being should be able to change a diaper, plan an
invasion, butcher a hog, conn a ship, design a building,
write a sonnet, balance accounts, build a wall, set a bone,
comfort the dying, take orders, give orders, cooperate, act
alone, solve equations, analyse a new problem, pitch
manure, program a computer, cook a tasty meal, ﬁght
eﬃciently, die gallantly”
Robert A. Heinlein

@hsaracho #antiplanning

1. antiplanners change the plan
2. antiplanners specialise in nothing at all
3. antiplanners are annoyed and annoying

@hsaracho #antiplanning

1. antiplanners change the plan
2. antiplanners specialise in nothing at all
3. antiplanners are annoyed and annoying
4. antiplanners don´t like shortcuts

@hsaracho #antiplanning

“I think you are a great deal better at advising and
promoting your clients than you are at directing yourselves.
And I’m not at all sure you give nearly enough thought to
the future”
Martin Sorrell – Beans and Pearls 1996

@hsaracho #antiplanning

fragile
antifragile

@hsaracho #antiplanning

selective randomness and friendly chaos
Vs.
generalist randomness and enemy chaos

@hsaracho #antiplanning

place ourselves constantly
out of our comfort zone
@hsaracho #antiplanning

thank you mr taleb

@hsaracho #antiplanning

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Antiplanning Slidecast - 4A's Strategy Festival 2013

1. antiplanning @hsaracho #antiplanning 2013 Strategy Festival, Nashville

2. my aim @hsaracho #antiplanning

3. double value @hsaracho #antiplanning

4. creative ammo @hsaracho #antiplanning

5. value projected outwards @hsaracho #antiplanning

6. culture structure process @hsaracho #antiplanning

7. value channeled inwards @hsaracho #antiplanning

8. dark matter matters @hsaracho #antiplanning

9. antifragile mindset @hsaracho #antiplanning

10. antifragile: things that gain from disorder @hsaracho #antiplanning

11. fragile @hsaracho #antiplanning

12. robust @hsaracho #antiplanning

13. applied stress @hsaracho #antiplanning

14. this is antifragile @hsaracho #antiplanning

15. antiplanning @hsaracho #antiplanning

16. CAO @hsaracho #antiplanning

17. antiplanners to help make agencies stronger @hsaracho #antiplanning

18. @hsaracho #antiplanning

19. will happen @hsaracho #antiplanning

20. how? @hsaracho #antiplanning

21. 5 principles for antiplanning @hsaracho #antiplanning

22. 1. antiplanners change the plan @hsaracho #antiplanning

23. 1. antiplanners change the plan 2. antiplanners specialise in nothing at all @hsaracho #antiplanning

24. “A human being should be able to change a diaper, plan an invasion, butcher a hog, conn a ship, design a building, write a sonnet, balance accounts, build a wall, set a bone, comfort the dying, take orders, give orders, cooperate, act alone, solve equations, analyse a new problem, pitch manure, program a computer, cook a tasty meal, ﬁght eﬃciently, die gallantly” Robert A. Heinlein @hsaracho #antiplanning

25. 1. antiplanners change the plan 2. antiplanners specialise in nothing at all 3. antiplanners are annoyed and annoying @hsaracho #antiplanning

26. 1. antiplanners change the plan 2. antiplanners specialise in nothing at all 3. antiplanners are annoyed and annoying 4. antiplanners don´t like shortcuts @hsaracho #antiplanning

27. 1. antiplanners change the plan 2. antiplanners specialise in nothing at all 3. antiplanners are annoyed and annoying 4. antiplanners don´t like shortcuts 5. antiplanners act as agency insurance @hsaracho #antiplanning

28. “I think you are a great deal better at advising and promoting your clients than you are at directing yourselves. And I’m not at all sure you give nearly enough thought to the future” Martin Sorrell – Beans and Pearls 1996 @hsaracho #antiplanning

29. who? @hsaracho #antiplanning

30. fragile antifragile @hsaracho #antiplanning

31. S.H.S.F @hsaracho #antiplanning

32. @hsaracho #antiplanning

33. selective randomness and friendly chaos Vs. generalist randomness and enemy chaos @hsaracho #antiplanning

34. not easy @hsaracho #antiplanning

35. place ourselves constantly out of our comfort zone @hsaracho #antiplanning

36. destabilizing @hsaracho #antiplanning

37. thank you mr taleb @hsaracho #antiplanning

38. muchas gracias @hsaracho #antiplanning