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Q4 Q7 WHAT TRADE SHOW B2B Lead Generation Trends 2013

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Q4 Q7 WHAT TRADE SHOW TACTICS ARE THE most effective in creating qualified leads? Networking What tradeshow tactis do you find most effective in creating qualified leads? and speaking Networking during trade show engagements Speaking engagement as part of the conference/tradeshow program Demonstrations at booth drive success at trade Post-show marketing shows – advertising in Pre-show marketing Staffing trade show booth tradeshow materials is appropriately Engaging booth display and design the least effective tactic. Utilizing social media Have a presenter at the booth Sponsoring trade show or related events Don’t use tradeshows Giving away a great promotional item Games, contests or sweepstakes at booth Advertising in trade show materials 0% 10% 20% 30% 40% 50%B2B LEAD GENERATION MARKETING TRENDS | Read the 2013 survey results 9

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