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Q9 WHAT B2B DIRECT MAIL B2B Lead Generation Trends 2013

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Q9 WHAT B2B DIRECT MAIL FORMAT is considered the most effective? For the minority of B2B What B2B direct mail formats do you consider most effective? marketers who still use direct mail – We don’t use direct mail letters, brochures Standard business letters Brochures and catalogs and 3D promo 3 dimensional promo packages packages Postcards Promotional items, gifts, etc. are the most effective formats. Sell sheets and flyers Self-mailers Audio or video CDs Coupons 0% 20% 40% 60%B2B LEAD GENERATION MARKETING TRENDS | Read the 2013 survey results 11

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