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Q11 How IS marketing automation B2B Lead Generation Trends 2013

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Q11 How IS marketing automation used in B2B marketing? Most B2B marketers How do you use marketing automation software in your (43 percent) use marketing B2B marketing organization? automation software for Reports, analytics and dashboards reporting, analytics Campaign tracking Integration with other systems and dashboard (CRM, Web) Lead nurturing capabilities Email distribution and analysis Lead management – followed by campaign Landing pages tracking (42 percent). Lead scoring Lead notifications (for sales and/or marketing) We don’t use marketing automation software Lead distribution 0% 10% 20% 30% 40% 50%B2B LEAD GENERATION MARKETING TRENDS | Read the 2013 survey results 13

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