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INTRODUCTION Welcome to the 2013 B2B Lead Generation Trends 2013

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INTRODUCTION Welcome to the 2013 B2B Lead Generation Report! B2B buyer behavior has been changing dramatically It’s no secret that B2B marketing is undergoing dramatic over the last few years change. Marketing professionals are under immense pressure as buyers become more to deliver results and justify significant program and headcount sophisticated, and find new investments. The B2B Technology Marketing Community on ways to gather information LinkedIn conducted the 2013 lead generation survey to better online and via social media. understand how B2B marketers are adjusting to new challenges, 90% of business buyers say and to identify new trends and best practices. when they’re ready to buy, The results are in! We received more than 800 responses and are they’ll find you. excited to share the results with you. We hope you find this report *DemandGen Reports an interesting read that contains the critical data points and trends to inform your 2013 marketing plans, campaigns and budget allocations. Thanks to everyone who participated in the survey! Holger Schulze Group Owner, B2B Technology Marketing Community hhschulze@gmail.com | +1 302-383-5817B2B LEAD GENERATION MARKETING TRENDS | Read the 2013 survey results 1

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