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SPONSORS We would like to B2B Lead Generation Trends 2013

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SPONSORS We would like to thank our sponsors for supporting the B2B Lead Generation Report: IDG Enterprise | www.idgenterprise.com IDG Enterprise brings together the unique brands (Computerworld, InfoWorld, Network World, CIO, DEMO, CSO, CIO Executive Council, ITworld, CFOworld and CITEworld) to serve the information needs of our IT and security-focused audiences. By leveraging the strengths of each individual brand, while simultaneously harnessing their collective reach and audience affinity, we provide market leadership and media best practices for our marketing customers to engage their customers across our portfolio. Eloqua | www.eloqua.com Eloqua (NASDAQ: ELOQ) is the marketing system of record for modern marketers. The company’s cloud software, professional services and education programs provide marketers with the technology and expertise needed to help marketing drive revenue. More than 100,000 global users from companies both large and small, rely on the marketing automation power of Eloqua to improve demand generation and lead management while driving more qualified leads. Eloqua’s customers include AON, Dow Jones, ADP, Fidelity, Polycom, and National Instruments. DiscoverOrg | www.discoverorg.com DiscoverOrg is the leading IT marketing tool used by the top IT vendors targeting the IT departments of Fortune Ranked, Mid-Market, and SMB companies in North America. Offered in the form of a constantly refreshed database, DiscoverOrg maps out the IT Org Charts of 15,000 companies complete with verified email addresses, direct dial phone numbers, reporting structure, IT project updates and technology install base. Strand Marketing | www.strandmarketing.com Strand is an award-winning, strategic marketing and advertising agency focused on the unique needs of growth-oriented high tech companies. Adept at building integrated inbound and outbound solutions, Strand’s strength is aligning strategy with creative content and Web technology to create engaging lead-generation and brand-building campaigns. They’re located North of Boston in Newburyport, MA. Optify | www.optify.net Optify is a simple digital marketing software suite and the industry standard for agency marketers. Our complete cloud- based digital marketing platform eliminates the need for standalone tools and empowers agencies to easily create and manage demand generation programs across multiple websites, nurture and score the hottest prospects, prioritize the highest performing programs and streamline co-branded reporting of client results - all from one login.B2B LEAD GENERATION MARKETING TRENDS | Read the 2013 survey results 22

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