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Q1 WHAT ARE THE BIGGEST B2B Lead Generation Trends 2013

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Q1 WHAT ARE THE BIGGEST Lead Generation Challenges? Generating What are your biggest B2B lead generation challenges? (Select all that apply) high-quality leads Generating high-quality leads is by far the number one Converting leads into customers Creating meaningful content challenge for B2B marketers Demonstrating return on investment (61 percent). Sourcing high-quality data/lists Lead generation across multiple media Generating a high-volume of leads Marketing to a lenghtening sales cycle Marketing to a growing number of people involved Generating public relations and awareness buzz Communicating product value Creating overall marketing strategy Keeping up with changes in the marketplace 0% 20% 40% 60% 80%B2B LEAD GENERATION MARKETING TRENDS | Read the 2013 survey results 3

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