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Q4 Q4 WHAT metrics are B2B Lead Generation Trends 2013

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Q4 Q4 WHAT metrics are used to measure marketing ROI? Cost per lead, What metrics do you use to measure marketing ROI? revenue and Cost per lead lead volume Total revenue Total lead volume top the list of metrics most Lead quality B2B marketers use to measure Closing rate marketing ROI. Web traffic Cost per customer acquisition Average deal size Time to close Don’t measure 0% 20% 40% 60%B2B LEAD GENERATION MARKETING TRENDS | Read the 2013 survey results 6

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