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Q4 Q6 WHAT B2B email tactics are most effective? The secret to B2B email What B2B email tactics do you consider most effective? success is compelling content Compelling content for each stage Offering downloadable content for each stage in the buying Segment email campaigns based on behavior process to move buyers from Segment email campaigns based on demographics first touch to purchase. Dynamically personalize email content Automatically send email based on triggers Allow subscribers to specify email preferences Include surveys, trivia or games Use animated images or video in design Use loyalty/reward program Don’t use email marketing 0% 20% 40% 60%B2B LEAD GENERATION MARKETING TRENDS | Read the 2013 survey results 8

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