SlideShare una empresa de Scribd logo
1 de 51
Descargar para leer sin conexión
REINVENTING MANAGEMENT 
Prof.Dr.Aung Tun Thet
Management 
• Invented to solve two problems 
1. Getting semiskilled employees to perform 
repetitive activities competently, diligently, 
and efficiently 
2. Coordinating efforts to enabled complex 
goods and services to be produced in large 
quantities 
• Efficiency 
• Scale
Management 
• Solution 
• Bureaucracy 
• Hierarchical structure 
• Cascading goals 
• Precise role definitions 
• Elaborate rules and procedures
Five Fundamental and Interdependent 
Shifts in Management Practice
Shifts 
1. Firm’s goal shift to delighting clients 
2. Role of manager shift from controller to 
enabler 
3. Mode of coordination shifts from 
hierarchical bureaucracy to dynamic linking 
4. Shift from value to values 
5. Communications shift from command to 
conversation
Five Shifts 
• Not new 
• Pursued on its own, without others 
• Interdependent 
• Undertaken simultaneously 
• Sustainable change
Five Shifts 
• Productive 
• Innovation 
• Satisfying those doing work and those 
for whom work done
Five Shifts 
• Productive 
• Innovation 
• Satisfying those doing work and those 
for whom work done
Shift #1 Goal: From inside-out to outside in
Shift # 1 
• Shift in balance of power from seller to 
buyer – customer in command 
• From ‘inside-out’ perspective (“We 
make it and you take it.”) 
• To ‘outside-in’ perspective (“We seek 
to understand your problems and will 
surprise you by solving them.”)
Shift # 1 
• Beyond paying more attention to customer 
service 
• Orienting everyone and everything on 
providing more value 
• “There is only one valid definition of business 
purpose: 
• to create a customer. . . . 
• The customer is the foundation of a business 
and keeps it in existence.”
Shift # 1 
• Customer willing to buy goods and 
services both today and tomorrow 
• Not transaction 
• Forging relationship - customer more 
than passively satisfied
Shift # 1 
• Delight customer 
• Deliver happiness (Delivering 
Happiness) or joy (Peak) 
• Do more than meet customer 
expectations 
• Generate continuous stream of new 
value to clients
Shift # 1 
• Meeting needs customers not even 
know that they had 
• Fundamental transformation in power 
structure of marketplace 
• From shareholder capitalism to 
customer capitalism
Shift # 1 
• From making money for shareholders 
• To client primacy 
• Making money result of delighting 
customer, 
• Not goal
Shift # 1 
• Principle of obliquity: indirect goal 
(delighting clients) more apt to make 
money than direct focus on money-making 
• Continuously generating more value 
for customers operational goal of 
everyone
Shift # 1 
• Apple - iPod, iMac and iPad - delighted 
customers and increased market 
capitalization 
• Customize product to specific needs
Shift # 2 New role for managers: From 
controller to enabler
EMPLOYEES FIRST 
Customer Second
Traditional Bureaucracy 
• Not designed for innovation or 
delighting clients 
• Designed to produce consistent 
performance from largely non-skilled 
workers 
• Undermined key ingredient of 
productivity: worker morale
New level of Performance 
• Empower 
• Facilitate 
• Collaboration 
• Rapid learning 
• Innovation
Role of Manager 
• From controller to enabler 
• Not workers reporting to managers 
• Managers accountable to those doing 
work 
• Removing impediments hindering 
work
Reversal of Polarity 
• Engine of productivity, innovation and 
creativity resides in energy and ideas 
of people doing work 
• Working together across boundaries 
• Drawing on new technology 
• Enabling talent unlocks passion and 
energy
Managers 
• Inspire 
• Motivate 
• Encourage 
• Collaboration 
• Workplace meaningful
20th Century 
• Distinction between leaders 
(articulated goals and inspired 
change), and 
• Managers (who got things done)
21st Century 
• Distinction dissolves 
• Managers-Leaders 
• Articulate goals 
• Inspire change 
• Remove impediments 
• Workers - those doing work - get 
things done
New Role of Mangers 
• Learning and collaboration 
• Open platforms 
• Get access, attract resources and 
create networks of self-organizing 
teams
New Role of Mangers 
• Autonomy 
• Intrinsic motivation 
• Distributed, democratic, self-managing 
• Empowerment
Shift # 3 New coordination: From Bureaucracy to 
Dynamic Linkage
Shift # 3 
• Bureaucracy inherently demotivating 
• Not good for innovation 
• Not agile to delight clients, cope with 
social media or adjust to changes in 
marketplace
Shift # 3 
• “Dynamic linking” 
• Work done in short cycles 
• Management sets goals which delight 
client
Shift # 3 
• Decisions about how work carried out 
responsibility of those doing work 
• Progress measured by direct client 
feedback
Shift # 3 
• Setting things up in short, consecutive 
waves of effort 
• Foster deep, trust-based relationships 
among participants 
• Learn, innovate and perform better 
and faster
Shift # 3 
• Not specify activities in detail 
• Specify what they want to come out 
• Providing space for participants to 
experiment, improvise and innovate
Shift # 4 From Value to Values
Shift # 4 
• Traditional organization preoccupied 
with value, rather than values 
• Encouraged firms to cut costs 
• Profits made at expense of customers
Shift # 4 
• ‘Values’ different from ‘Value’ 
• Deep backward- and forward-looking 
quality 
• Providing more value to customers 
• Delighting client and motivating 
autonomous teams
Shift # 4 
• Radical transparency 
• Continuous improvement 
• Trust 
• Honesty 
• Caring for environment 
• Openness to outside ideas
Shift # 5 Communication: From Command to 
Conversation
Shift # 5 
• Three elementary social relationships: 
1. Social norms 
2. Authority 
3. Market pricing
Management Challenges 
• Elicit energies, imagination, and 
creativity of workers 
• Communicate predominantly through 
language of social norms
Social Norms 
• Front and center at all times 
• Warmth
21st Century 
• Shift in communication from command 
to conversation 
• Adult-to-adult interactions 
• Human being to human being
21st Century 
• Using stories, metaphors and open-ended 
questions 
• Authentic storytelling
Bottom Line: Alignment
Alignment 
• Five shifts not new 
• Putting all five shifts into operation at 
once
Alignment 
• Cannot achieve customer delight 
through bureaucracy 
• Cannot harness creativity of 
autonomous teams without focus on 
customer delight
Alignment 
• Cannot embrace customer delight and 
autonomous teams, without dynamic linkage 
• Cannot embraces customer delight, 
autonomous teams, and dynamic linkage 
without focus on values rather than value 
• Communicates values and goals through 
conversations not commands
Five simultaneous shifts 
• Strenuous 
• Significant benefits 
• High productivity and continuous innovation 
• Disciplined execution 
• Deep job satisfaction and client delight
Five simultaneous shifts 
• Gains accomplished by transition from a 
focus on things to focus on people 
• People-centered goal 
• People-centered role for managers 
• People-centered coordination mechanism 
• People-centered values 
• People-centered communication
21st Century 
• Not about things 
• But about people

Más contenido relacionado

La actualidad más candente

Project engineer performance appraisal
Project engineer performance appraisalProject engineer performance appraisal
Project engineer performance appraisalevansaaron775
 
Accounting officer performance appraisal
Accounting officer performance appraisalAccounting officer performance appraisal
Accounting officer performance appraisalmichealtaylor431
 
Leader vs Manager 2015
Leader vs Manager 2015Leader vs Manager 2015
Leader vs Manager 2015Emily Benusa
 
Uthmanic architecture. العمارة الاسلاميه العثمانية
Uthmanic architecture.  العمارة الاسلاميه العثمانيةUthmanic architecture.  العمارة الاسلاميه العثمانية
Uthmanic architecture. العمارة الاسلاميه العثمانيةDrFatma3
 
What is a staff accountant performance appraisal
What is a staff accountant performance appraisalWhat is a staff accountant performance appraisal
What is a staff accountant performance appraisalevelynarmstrong955
 
Hotel operations manager performance appraisal
Hotel operations manager performance appraisalHotel operations manager performance appraisal
Hotel operations manager performance appraisalcollinsbruce43
 
Sql server performance appraisal
Sql server performance appraisalSql server performance appraisal
Sql server performance appraisalliamedison67
 
مهارات التفكير.ppt
مهارات التفكير.pptمهارات التفكير.ppt
مهارات التفكير.pptAkram Jouda
 
تقنيات تطوير المواهب الرياضية.pdf
تقنيات تطوير المواهب الرياضية.pdfتقنيات تطوير المواهب الرياضية.pdf
تقنيات تطوير المواهب الرياضية.pdfmohamedezzat558304
 
Accounts clerk performance appraisal
Accounts clerk performance appraisalAccounts clerk performance appraisal
Accounts clerk performance appraisalhayesnathaniel932
 
Laboratory attendant performance appraisal
Laboratory attendant performance appraisalLaboratory attendant performance appraisal
Laboratory attendant performance appraisalcallumrodriguez222
 
Method Statement Full Package & Reports.pdf
Method Statement Full Package & Reports.pdfMethod Statement Full Package & Reports.pdf
Method Statement Full Package & Reports.pdfMABAli2
 
Accounting manager performance appraisal
Accounting manager performance appraisalAccounting manager performance appraisal
Accounting manager performance appraisaltaylorshannon964
 
اعداد القادة مع دنيا
اعداد القادة مع دنيااعداد القادة مع دنيا
اعداد القادة مع دنياTR.Dunia Mohamed
 
Chief credit officer perfomance appraisal 2
Chief credit officer perfomance appraisal 2Chief credit officer perfomance appraisal 2
Chief credit officer perfomance appraisal 2tonychoper6104
 
Tester performance evaluation
Tester performance evaluationTester performance evaluation
Tester performance evaluationgaoliang641
 
Introduction To Moral Leadership
Introduction To Moral LeadershipIntroduction To Moral Leadership
Introduction To Moral LeadershipSuzanneShale
 
المراقبة الداخلية لجودة النتائج المخبرية.ppt
المراقبة الداخلية لجودة النتائج المخبرية.pptالمراقبة الداخلية لجودة النتائج المخبرية.ppt
المراقبة الداخلية لجودة النتائج المخبرية.pptعبدالجبار احمد غدغد
 

La actualidad más candente (20)

Project engineer performance appraisal
Project engineer performance appraisalProject engineer performance appraisal
Project engineer performance appraisal
 
Accounting officer performance appraisal
Accounting officer performance appraisalAccounting officer performance appraisal
Accounting officer performance appraisal
 
Challenges Leaders Face
Challenges Leaders FaceChallenges Leaders Face
Challenges Leaders Face
 
Leader vs Manager 2015
Leader vs Manager 2015Leader vs Manager 2015
Leader vs Manager 2015
 
Uthmanic architecture. العمارة الاسلاميه العثمانية
Uthmanic architecture.  العمارة الاسلاميه العثمانيةUthmanic architecture.  العمارة الاسلاميه العثمانية
Uthmanic architecture. العمارة الاسلاميه العثمانية
 
What is a staff accountant performance appraisal
What is a staff accountant performance appraisalWhat is a staff accountant performance appraisal
What is a staff accountant performance appraisal
 
Hotel operations manager performance appraisal
Hotel operations manager performance appraisalHotel operations manager performance appraisal
Hotel operations manager performance appraisal
 
Leadership
LeadershipLeadership
Leadership
 
Sql server performance appraisal
Sql server performance appraisalSql server performance appraisal
Sql server performance appraisal
 
مهارات التفكير.ppt
مهارات التفكير.pptمهارات التفكير.ppt
مهارات التفكير.ppt
 
تقنيات تطوير المواهب الرياضية.pdf
تقنيات تطوير المواهب الرياضية.pdfتقنيات تطوير المواهب الرياضية.pdf
تقنيات تطوير المواهب الرياضية.pdf
 
Accounts clerk performance appraisal
Accounts clerk performance appraisalAccounts clerk performance appraisal
Accounts clerk performance appraisal
 
Laboratory attendant performance appraisal
Laboratory attendant performance appraisalLaboratory attendant performance appraisal
Laboratory attendant performance appraisal
 
Method Statement Full Package & Reports.pdf
Method Statement Full Package & Reports.pdfMethod Statement Full Package & Reports.pdf
Method Statement Full Package & Reports.pdf
 
Accounting manager performance appraisal
Accounting manager performance appraisalAccounting manager performance appraisal
Accounting manager performance appraisal
 
اعداد القادة مع دنيا
اعداد القادة مع دنيااعداد القادة مع دنيا
اعداد القادة مع دنيا
 
Chief credit officer perfomance appraisal 2
Chief credit officer perfomance appraisal 2Chief credit officer perfomance appraisal 2
Chief credit officer perfomance appraisal 2
 
Tester performance evaluation
Tester performance evaluationTester performance evaluation
Tester performance evaluation
 
Introduction To Moral Leadership
Introduction To Moral LeadershipIntroduction To Moral Leadership
Introduction To Moral Leadership
 
المراقبة الداخلية لجودة النتائج المخبرية.ppt
المراقبة الداخلية لجودة النتائج المخبرية.pptالمراقبة الداخلية لجودة النتائج المخبرية.ppt
المراقبة الداخلية لجودة النتائج المخبرية.ppt
 

Destacado

Destacado (7)

Interview with Prof. Philip Kotler (Translation)
Interview with Prof. Philip Kotler (Translation)Interview with Prof. Philip Kotler (Translation)
Interview with Prof. Philip Kotler (Translation)
 
Advertising media – magazines
Advertising media – magazinesAdvertising media – magazines
Advertising media – magazines
 
Integrated Marketing Communications (ZiggZ.net)
Integrated Marketing Communications (ZiggZ.net)Integrated Marketing Communications (ZiggZ.net)
Integrated Marketing Communications (ZiggZ.net)
 
BFBM(12-2015) Bfbm eq by dr.aung tun thet
 BFBM(12-2015) Bfbm eq by dr.aung tun thet BFBM(12-2015) Bfbm eq by dr.aung tun thet
BFBM(12-2015) Bfbm eq by dr.aung tun thet
 
Content Creation in Integrated Marketing Communications
Content Creation in Integrated Marketing CommunicationsContent Creation in Integrated Marketing Communications
Content Creation in Integrated Marketing Communications
 
What is life [ myanmar ]
What is life [ myanmar ]What is life [ myanmar ]
What is life [ myanmar ]
 
Importance of advertising in modern marketing
Importance of advertising in modern marketingImportance of advertising in modern marketing
Importance of advertising in modern marketing
 

Similar a Reinventing Management (Prof. Dr. Aung Tun Thet)

Moving your organization into the fast lane metro
Moving your organization into the fast lane   metroMoving your organization into the fast lane   metro
Moving your organization into the fast lane metroMike Vincent
 
Productivity improvement techniques
Productivity improvement techniques Productivity improvement techniques
Productivity improvement techniques prathiekraj1
 
Leading Cultural Change
Leading Cultural ChangeLeading Cultural Change
Leading Cultural ChangeMary Fisher
 
Customer enchantment - NACUSO conference
Customer enchantment - NACUSO conferenceCustomer enchantment - NACUSO conference
Customer enchantment - NACUSO conferenceEndeavor Management
 
processdesign
processdesignprocessdesign
processdesignEasypeasy
 
Building relationships
Building relationshipsBuilding relationships
Building relationshipsBeverly Erigan
 
Pragmatism and Principles: Tools for Effective Change
Pragmatism and Principles: Tools for Effective ChangePragmatism and Principles: Tools for Effective Change
Pragmatism and Principles: Tools for Effective ChangeHamish Duff
 
Do you have Product Management in your DNA?
Do you have Product Management in your DNA?Do you have Product Management in your DNA?
Do you have Product Management in your DNA?Corilus
 
HP Compaq Merger
HP Compaq MergerHP Compaq Merger
HP Compaq MergerAmit Pandey
 
O.b. c 8 motivation - from concepts to applications
O.b. c 8 motivation - from concepts to applicationsO.b. c 8 motivation - from concepts to applications
O.b. c 8 motivation - from concepts to applicationsDr.Rajesh Kamath
 
ITIL4 – 26.11.2020
ITIL4 – 26.11.2020ITIL4 – 26.11.2020
ITIL4 – 26.11.2020itSMF Belgium
 
Chris Merriman - Building a Sustainable Innovation Culture in Globally Disper...
Chris Merriman - Building a Sustainable Innovation Culture in Globally Disper...Chris Merriman - Building a Sustainable Innovation Culture in Globally Disper...
Chris Merriman - Building a Sustainable Innovation Culture in Globally Disper...MarkLeeson
 
Crossing the Digital Rubicon - Harvey Neve
Crossing the Digital Rubicon - Harvey NeveCrossing the Digital Rubicon - Harvey Neve
Crossing the Digital Rubicon - Harvey NeveKeyedIn Projects
 

Similar a Reinventing Management (Prof. Dr. Aung Tun Thet) (20)

BFBM(3-2016) Reinventing government
 BFBM(3-2016) Reinventing government BFBM(3-2016) Reinventing government
BFBM(3-2016) Reinventing government
 
BFBM(13-2015) Waves of change bfbm-13
 BFBM(13-2015) Waves of change  bfbm-13 BFBM(13-2015) Waves of change  bfbm-13
BFBM(13-2015) Waves of change bfbm-13
 
Moving your organization into the fast lane metro
Moving your organization into the fast lane   metroMoving your organization into the fast lane   metro
Moving your organization into the fast lane metro
 
Annette Rowe - Engaging Leadership - The role HR in supporting transformation...
Annette Rowe - Engaging Leadership - The role HR in supporting transformation...Annette Rowe - Engaging Leadership - The role HR in supporting transformation...
Annette Rowe - Engaging Leadership - The role HR in supporting transformation...
 
Productivity improvement techniques
Productivity improvement techniques Productivity improvement techniques
Productivity improvement techniques
 
Leading Cultural Change
Leading Cultural ChangeLeading Cultural Change
Leading Cultural Change
 
Customer enchantment - NACUSO conference
Customer enchantment - NACUSO conferenceCustomer enchantment - NACUSO conference
Customer enchantment - NACUSO conference
 
Mgt15ppt
Mgt15pptMgt15ppt
Mgt15ppt
 
BFBM(5-2016) Lean In
 BFBM(5-2016) Lean In BFBM(5-2016) Lean In
BFBM(5-2016) Lean In
 
processdesign
processdesignprocessdesign
processdesign
 
Building relationships
Building relationshipsBuilding relationships
Building relationships
 
Pragmatism and Principles: Tools for Effective Change
Pragmatism and Principles: Tools for Effective ChangePragmatism and Principles: Tools for Effective Change
Pragmatism and Principles: Tools for Effective Change
 
Do you have Product Management in your DNA?
Do you have Product Management in your DNA?Do you have Product Management in your DNA?
Do you have Product Management in your DNA?
 
Rules for Reinventing Your Business and Your Life
Rules for Reinventing Your Business and Your LifeRules for Reinventing Your Business and Your Life
Rules for Reinventing Your Business and Your Life
 
HP Compaq Merger
HP Compaq MergerHP Compaq Merger
HP Compaq Merger
 
O.b. c 8 motivation - from concepts to applications
O.b. c 8 motivation - from concepts to applicationsO.b. c 8 motivation - from concepts to applications
O.b. c 8 motivation - from concepts to applications
 
ITIL4 – 26.11.2020
ITIL4 – 26.11.2020ITIL4 – 26.11.2020
ITIL4 – 26.11.2020
 
Chris Merriman - Building a Sustainable Innovation Culture in Globally Disper...
Chris Merriman - Building a Sustainable Innovation Culture in Globally Disper...Chris Merriman - Building a Sustainable Innovation Culture in Globally Disper...
Chris Merriman - Building a Sustainable Innovation Culture in Globally Disper...
 
Leading change
Leading changeLeading change
Leading change
 
Crossing the Digital Rubicon - Harvey Neve
Crossing the Digital Rubicon - Harvey NeveCrossing the Digital Rubicon - Harvey Neve
Crossing the Digital Rubicon - Harvey Neve
 

Más de Htet Zan Linn

OnDoctor Free Health Consultation Online
OnDoctor Free Health Consultation OnlineOnDoctor Free Health Consultation Online
OnDoctor Free Health Consultation OnlineHtet Zan Linn
 
Integrated Marketing Communications (ZiggZ.net) - Case Study
Integrated Marketing Communications (ZiggZ.net) - Case StudyIntegrated Marketing Communications (ZiggZ.net) - Case Study
Integrated Marketing Communications (ZiggZ.net) - Case StudyHtet Zan Linn
 
Entertainment Education
Entertainment EducationEntertainment Education
Entertainment EducationHtet Zan Linn
 
Mandalay Regional Development
Mandalay Regional DevelopmentMandalay Regional Development
Mandalay Regional DevelopmentHtet Zan Linn
 
News letterfinal(300dpi)
News letterfinal(300dpi)News letterfinal(300dpi)
News letterfinal(300dpi)Htet Zan Linn
 
Don't Tell Others to Attend Your Event (Dr.Htet Zan Linn)
Don't Tell Others to Attend Your Event (Dr.Htet Zan Linn)Don't Tell Others to Attend Your Event (Dr.Htet Zan Linn)
Don't Tell Others to Attend Your Event (Dr.Htet Zan Linn)Htet Zan Linn
 
Marketing 3.0 (Prof. Dr. Aung Tun Thet)
Marketing 3.0 (Prof. Dr. Aung Tun Thet)Marketing 3.0 (Prof. Dr. Aung Tun Thet)
Marketing 3.0 (Prof. Dr. Aung Tun Thet)Htet Zan Linn
 
Promoting Entrepreneurship
Promoting EntrepreneurshipPromoting Entrepreneurship
Promoting EntrepreneurshipHtet Zan Linn
 
2nd Anniversary of Myanmar B2B Management Magazine (Newsletter)
2nd Anniversary of Myanmar B2B Management Magazine (Newsletter)2nd Anniversary of Myanmar B2B Management Magazine (Newsletter)
2nd Anniversary of Myanmar B2B Management Magazine (Newsletter)Htet Zan Linn
 
Corporate Sustainability (Prof. Dr. Aung Tun Thet)
Corporate Sustainability (Prof. Dr. Aung Tun Thet)Corporate Sustainability (Prof. Dr. Aung Tun Thet)
Corporate Sustainability (Prof. Dr. Aung Tun Thet)Htet Zan Linn
 
Business Model Canvas (Dr. Htet Zan Linn)
Business Model Canvas (Dr. Htet Zan Linn)Business Model Canvas (Dr. Htet Zan Linn)
Business Model Canvas (Dr. Htet Zan Linn)Htet Zan Linn
 
Dr.att cultural intelligence
Dr.att cultural intelligenceDr.att cultural intelligence
Dr.att cultural intelligenceHtet Zan Linn
 
Inclusive Green Economy
Inclusive Green EconomyInclusive Green Economy
Inclusive Green EconomyHtet Zan Linn
 
Don't Find Your Job ... Find Your Career
Don't Find Your Job ... Find Your CareerDon't Find Your Job ... Find Your Career
Don't Find Your Job ... Find Your CareerHtet Zan Linn
 

Más de Htet Zan Linn (17)

OnDoctor Free Health Consultation Online
OnDoctor Free Health Consultation OnlineOnDoctor Free Health Consultation Online
OnDoctor Free Health Consultation Online
 
Integrated Marketing Communications (ZiggZ.net) - Case Study
Integrated Marketing Communications (ZiggZ.net) - Case StudyIntegrated Marketing Communications (ZiggZ.net) - Case Study
Integrated Marketing Communications (ZiggZ.net) - Case Study
 
Entertainment Education
Entertainment EducationEntertainment Education
Entertainment Education
 
Creative Leadership
Creative LeadershipCreative Leadership
Creative Leadership
 
Mandalay Regional Development
Mandalay Regional DevelopmentMandalay Regional Development
Mandalay Regional Development
 
Gandhi on education
Gandhi on educationGandhi on education
Gandhi on education
 
News letterfinal(300dpi)
News letterfinal(300dpi)News letterfinal(300dpi)
News letterfinal(300dpi)
 
Don't Tell Others to Attend Your Event (Dr.Htet Zan Linn)
Don't Tell Others to Attend Your Event (Dr.Htet Zan Linn)Don't Tell Others to Attend Your Event (Dr.Htet Zan Linn)
Don't Tell Others to Attend Your Event (Dr.Htet Zan Linn)
 
Marketing 3.0 (Prof. Dr. Aung Tun Thet)
Marketing 3.0 (Prof. Dr. Aung Tun Thet)Marketing 3.0 (Prof. Dr. Aung Tun Thet)
Marketing 3.0 (Prof. Dr. Aung Tun Thet)
 
Promoting Entrepreneurship
Promoting EntrepreneurshipPromoting Entrepreneurship
Promoting Entrepreneurship
 
2nd Anniversary of Myanmar B2B Management Magazine (Newsletter)
2nd Anniversary of Myanmar B2B Management Magazine (Newsletter)2nd Anniversary of Myanmar B2B Management Magazine (Newsletter)
2nd Anniversary of Myanmar B2B Management Magazine (Newsletter)
 
Corporate Sustainability (Prof. Dr. Aung Tun Thet)
Corporate Sustainability (Prof. Dr. Aung Tun Thet)Corporate Sustainability (Prof. Dr. Aung Tun Thet)
Corporate Sustainability (Prof. Dr. Aung Tun Thet)
 
Business Model Canvas (Dr. Htet Zan Linn)
Business Model Canvas (Dr. Htet Zan Linn)Business Model Canvas (Dr. Htet Zan Linn)
Business Model Canvas (Dr. Htet Zan Linn)
 
Dr.att cultural intelligence
Dr.att cultural intelligenceDr.att cultural intelligence
Dr.att cultural intelligence
 
Inclusive Green Economy
Inclusive Green EconomyInclusive Green Economy
Inclusive Green Economy
 
HR for HR
HR for HRHR for HR
HR for HR
 
Don't Find Your Job ... Find Your Career
Don't Find Your Job ... Find Your CareerDon't Find Your Job ... Find Your Career
Don't Find Your Job ... Find Your Career
 

Último

Personal Brand Exploration Presentation Eric Bonilla
Personal Brand Exploration Presentation Eric BonillaPersonal Brand Exploration Presentation Eric Bonilla
Personal Brand Exploration Presentation Eric BonillaEricBonilla13
 
Intellectual Property Licensing Examples
Intellectual Property Licensing ExamplesIntellectual Property Licensing Examples
Intellectual Property Licensing Examplesamberjiles31
 
Plano de marketing- inglês em formato ppt
Plano de marketing- inglês  em formato pptPlano de marketing- inglês  em formato ppt
Plano de marketing- inglês em formato pptElizangelaSoaresdaCo
 
Anyhr.io | Presentation HR&Recruiting agency
Anyhr.io | Presentation HR&Recruiting agencyAnyhr.io | Presentation HR&Recruiting agency
Anyhr.io | Presentation HR&Recruiting agencyHanna Klim
 
The End of Business as Usual: Rewire the Way You Work to Succeed in the Consu...
The End of Business as Usual: Rewire the Way You Work to Succeed in the Consu...The End of Business as Usual: Rewire the Way You Work to Succeed in the Consu...
The End of Business as Usual: Rewire the Way You Work to Succeed in the Consu...Brian Solis
 
To Create Your Own Wig Online To Create Your Own Wig Online
To Create Your Own Wig Online  To Create Your Own Wig OnlineTo Create Your Own Wig Online  To Create Your Own Wig Online
To Create Your Own Wig Online To Create Your Own Wig Onlinelng ths
 
MC Heights construction company in Jhang
MC Heights construction company in JhangMC Heights construction company in Jhang
MC Heights construction company in Jhangmcgroupjeya
 
Borderless Access - Global Panel book-unlock 2024
Borderless Access - Global Panel book-unlock 2024Borderless Access - Global Panel book-unlock 2024
Borderless Access - Global Panel book-unlock 2024Borderless Access
 
Team B Mind Map for Organizational Chg..
Team B Mind Map for Organizational Chg..Team B Mind Map for Organizational Chg..
Team B Mind Map for Organizational Chg..dlewis191
 
IIBA® Melbourne - Navigating Business Analysis - Excellence for Career Growth...
IIBA® Melbourne - Navigating Business Analysis - Excellence for Career Growth...IIBA® Melbourne - Navigating Business Analysis - Excellence for Career Growth...
IIBA® Melbourne - Navigating Business Analysis - Excellence for Career Growth...AustraliaChapterIIBA
 
Amazon ppt.pptx Amazon about the company
Amazon ppt.pptx Amazon about the companyAmazon ppt.pptx Amazon about the company
Amazon ppt.pptx Amazon about the companyfashionfound007
 
Upgrade Your Banking Experience with Advanced Core Banking Applications
Upgrade Your Banking Experience with Advanced Core Banking ApplicationsUpgrade Your Banking Experience with Advanced Core Banking Applications
Upgrade Your Banking Experience with Advanced Core Banking ApplicationsIntellect Design Arena Ltd
 
UNLEASHING THE POWER OF PROGRAMMATIC ADVERTISING
UNLEASHING THE POWER OF PROGRAMMATIC ADVERTISINGUNLEASHING THE POWER OF PROGRAMMATIC ADVERTISING
UNLEASHING THE POWER OF PROGRAMMATIC ADVERTISINGlokeshwarmaha
 
Introduction to The overview of GAAP LO 1-5.pptx
Introduction to The overview of GAAP LO 1-5.pptxIntroduction to The overview of GAAP LO 1-5.pptx
Introduction to The overview of GAAP LO 1-5.pptxJemalSeid25
 
Trauma Training Service for First Responders
Trauma Training Service for First RespondersTrauma Training Service for First Responders
Trauma Training Service for First RespondersBPOQe
 
HELENE HECKROTTE'S PROFESSIONAL PORTFOLIO.pptx
HELENE HECKROTTE'S PROFESSIONAL PORTFOLIO.pptxHELENE HECKROTTE'S PROFESSIONAL PORTFOLIO.pptx
HELENE HECKROTTE'S PROFESSIONAL PORTFOLIO.pptxHelene Heckrotte
 
NewBase 25 March 2024 Energy News issue - 1710 by Khaled Al Awadi_compress...
NewBase  25 March  2024  Energy News issue - 1710 by Khaled Al Awadi_compress...NewBase  25 March  2024  Energy News issue - 1710 by Khaled Al Awadi_compress...
NewBase 25 March 2024 Energy News issue - 1710 by Khaled Al Awadi_compress...Khaled Al Awadi
 
ISONIKE Ltd Accreditation for the Conformity Assessment and Certification of ...
ISONIKE Ltd Accreditation for the Conformity Assessment and Certification of ...ISONIKE Ltd Accreditation for the Conformity Assessment and Certification of ...
ISONIKE Ltd Accreditation for the Conformity Assessment and Certification of ...ISONIKELtd
 
Lecture_6.pptx English speaking easyb to
Lecture_6.pptx English speaking easyb toLecture_6.pptx English speaking easyb to
Lecture_6.pptx English speaking easyb toumarfarooquejamali32
 
Borderless Access - Global B2B Panel book-unlock 2024
Borderless Access - Global B2B Panel book-unlock 2024Borderless Access - Global B2B Panel book-unlock 2024
Borderless Access - Global B2B Panel book-unlock 2024Borderless Access
 

Último (20)

Personal Brand Exploration Presentation Eric Bonilla
Personal Brand Exploration Presentation Eric BonillaPersonal Brand Exploration Presentation Eric Bonilla
Personal Brand Exploration Presentation Eric Bonilla
 
Intellectual Property Licensing Examples
Intellectual Property Licensing ExamplesIntellectual Property Licensing Examples
Intellectual Property Licensing Examples
 
Plano de marketing- inglês em formato ppt
Plano de marketing- inglês  em formato pptPlano de marketing- inglês  em formato ppt
Plano de marketing- inglês em formato ppt
 
Anyhr.io | Presentation HR&Recruiting agency
Anyhr.io | Presentation HR&Recruiting agencyAnyhr.io | Presentation HR&Recruiting agency
Anyhr.io | Presentation HR&Recruiting agency
 
The End of Business as Usual: Rewire the Way You Work to Succeed in the Consu...
The End of Business as Usual: Rewire the Way You Work to Succeed in the Consu...The End of Business as Usual: Rewire the Way You Work to Succeed in the Consu...
The End of Business as Usual: Rewire the Way You Work to Succeed in the Consu...
 
To Create Your Own Wig Online To Create Your Own Wig Online
To Create Your Own Wig Online  To Create Your Own Wig OnlineTo Create Your Own Wig Online  To Create Your Own Wig Online
To Create Your Own Wig Online To Create Your Own Wig Online
 
MC Heights construction company in Jhang
MC Heights construction company in JhangMC Heights construction company in Jhang
MC Heights construction company in Jhang
 
Borderless Access - Global Panel book-unlock 2024
Borderless Access - Global Panel book-unlock 2024Borderless Access - Global Panel book-unlock 2024
Borderless Access - Global Panel book-unlock 2024
 
Team B Mind Map for Organizational Chg..
Team B Mind Map for Organizational Chg..Team B Mind Map for Organizational Chg..
Team B Mind Map for Organizational Chg..
 
IIBA® Melbourne - Navigating Business Analysis - Excellence for Career Growth...
IIBA® Melbourne - Navigating Business Analysis - Excellence for Career Growth...IIBA® Melbourne - Navigating Business Analysis - Excellence for Career Growth...
IIBA® Melbourne - Navigating Business Analysis - Excellence for Career Growth...
 
Amazon ppt.pptx Amazon about the company
Amazon ppt.pptx Amazon about the companyAmazon ppt.pptx Amazon about the company
Amazon ppt.pptx Amazon about the company
 
Upgrade Your Banking Experience with Advanced Core Banking Applications
Upgrade Your Banking Experience with Advanced Core Banking ApplicationsUpgrade Your Banking Experience with Advanced Core Banking Applications
Upgrade Your Banking Experience with Advanced Core Banking Applications
 
UNLEASHING THE POWER OF PROGRAMMATIC ADVERTISING
UNLEASHING THE POWER OF PROGRAMMATIC ADVERTISINGUNLEASHING THE POWER OF PROGRAMMATIC ADVERTISING
UNLEASHING THE POWER OF PROGRAMMATIC ADVERTISING
 
Introduction to The overview of GAAP LO 1-5.pptx
Introduction to The overview of GAAP LO 1-5.pptxIntroduction to The overview of GAAP LO 1-5.pptx
Introduction to The overview of GAAP LO 1-5.pptx
 
Trauma Training Service for First Responders
Trauma Training Service for First RespondersTrauma Training Service for First Responders
Trauma Training Service for First Responders
 
HELENE HECKROTTE'S PROFESSIONAL PORTFOLIO.pptx
HELENE HECKROTTE'S PROFESSIONAL PORTFOLIO.pptxHELENE HECKROTTE'S PROFESSIONAL PORTFOLIO.pptx
HELENE HECKROTTE'S PROFESSIONAL PORTFOLIO.pptx
 
NewBase 25 March 2024 Energy News issue - 1710 by Khaled Al Awadi_compress...
NewBase  25 March  2024  Energy News issue - 1710 by Khaled Al Awadi_compress...NewBase  25 March  2024  Energy News issue - 1710 by Khaled Al Awadi_compress...
NewBase 25 March 2024 Energy News issue - 1710 by Khaled Al Awadi_compress...
 
ISONIKE Ltd Accreditation for the Conformity Assessment and Certification of ...
ISONIKE Ltd Accreditation for the Conformity Assessment and Certification of ...ISONIKE Ltd Accreditation for the Conformity Assessment and Certification of ...
ISONIKE Ltd Accreditation for the Conformity Assessment and Certification of ...
 
Lecture_6.pptx English speaking easyb to
Lecture_6.pptx English speaking easyb toLecture_6.pptx English speaking easyb to
Lecture_6.pptx English speaking easyb to
 
Borderless Access - Global B2B Panel book-unlock 2024
Borderless Access - Global B2B Panel book-unlock 2024Borderless Access - Global B2B Panel book-unlock 2024
Borderless Access - Global B2B Panel book-unlock 2024
 

Reinventing Management (Prof. Dr. Aung Tun Thet)

  • 2. Management • Invented to solve two problems 1. Getting semiskilled employees to perform repetitive activities competently, diligently, and efficiently 2. Coordinating efforts to enabled complex goods and services to be produced in large quantities • Efficiency • Scale
  • 3. Management • Solution • Bureaucracy • Hierarchical structure • Cascading goals • Precise role definitions • Elaborate rules and procedures
  • 4. Five Fundamental and Interdependent Shifts in Management Practice
  • 5. Shifts 1. Firm’s goal shift to delighting clients 2. Role of manager shift from controller to enabler 3. Mode of coordination shifts from hierarchical bureaucracy to dynamic linking 4. Shift from value to values 5. Communications shift from command to conversation
  • 6. Five Shifts • Not new • Pursued on its own, without others • Interdependent • Undertaken simultaneously • Sustainable change
  • 7. Five Shifts • Productive • Innovation • Satisfying those doing work and those for whom work done
  • 8. Five Shifts • Productive • Innovation • Satisfying those doing work and those for whom work done
  • 9. Shift #1 Goal: From inside-out to outside in
  • 10. Shift # 1 • Shift in balance of power from seller to buyer – customer in command • From ‘inside-out’ perspective (“We make it and you take it.”) • To ‘outside-in’ perspective (“We seek to understand your problems and will surprise you by solving them.”)
  • 11. Shift # 1 • Beyond paying more attention to customer service • Orienting everyone and everything on providing more value • “There is only one valid definition of business purpose: • to create a customer. . . . • The customer is the foundation of a business and keeps it in existence.”
  • 12. Shift # 1 • Customer willing to buy goods and services both today and tomorrow • Not transaction • Forging relationship - customer more than passively satisfied
  • 13. Shift # 1 • Delight customer • Deliver happiness (Delivering Happiness) or joy (Peak) • Do more than meet customer expectations • Generate continuous stream of new value to clients
  • 14. Shift # 1 • Meeting needs customers not even know that they had • Fundamental transformation in power structure of marketplace • From shareholder capitalism to customer capitalism
  • 15. Shift # 1 • From making money for shareholders • To client primacy • Making money result of delighting customer, • Not goal
  • 16. Shift # 1 • Principle of obliquity: indirect goal (delighting clients) more apt to make money than direct focus on money-making • Continuously generating more value for customers operational goal of everyone
  • 17. Shift # 1 • Apple - iPod, iMac and iPad - delighted customers and increased market capitalization • Customize product to specific needs
  • 18. Shift # 2 New role for managers: From controller to enabler
  • 20. Traditional Bureaucracy • Not designed for innovation or delighting clients • Designed to produce consistent performance from largely non-skilled workers • Undermined key ingredient of productivity: worker morale
  • 21. New level of Performance • Empower • Facilitate • Collaboration • Rapid learning • Innovation
  • 22. Role of Manager • From controller to enabler • Not workers reporting to managers • Managers accountable to those doing work • Removing impediments hindering work
  • 23. Reversal of Polarity • Engine of productivity, innovation and creativity resides in energy and ideas of people doing work • Working together across boundaries • Drawing on new technology • Enabling talent unlocks passion and energy
  • 24. Managers • Inspire • Motivate • Encourage • Collaboration • Workplace meaningful
  • 25. 20th Century • Distinction between leaders (articulated goals and inspired change), and • Managers (who got things done)
  • 26. 21st Century • Distinction dissolves • Managers-Leaders • Articulate goals • Inspire change • Remove impediments • Workers - those doing work - get things done
  • 27. New Role of Mangers • Learning and collaboration • Open platforms • Get access, attract resources and create networks of self-organizing teams
  • 28. New Role of Mangers • Autonomy • Intrinsic motivation • Distributed, democratic, self-managing • Empowerment
  • 29. Shift # 3 New coordination: From Bureaucracy to Dynamic Linkage
  • 30. Shift # 3 • Bureaucracy inherently demotivating • Not good for innovation • Not agile to delight clients, cope with social media or adjust to changes in marketplace
  • 31. Shift # 3 • “Dynamic linking” • Work done in short cycles • Management sets goals which delight client
  • 32. Shift # 3 • Decisions about how work carried out responsibility of those doing work • Progress measured by direct client feedback
  • 33. Shift # 3 • Setting things up in short, consecutive waves of effort • Foster deep, trust-based relationships among participants • Learn, innovate and perform better and faster
  • 34. Shift # 3 • Not specify activities in detail • Specify what they want to come out • Providing space for participants to experiment, improvise and innovate
  • 35. Shift # 4 From Value to Values
  • 36. Shift # 4 • Traditional organization preoccupied with value, rather than values • Encouraged firms to cut costs • Profits made at expense of customers
  • 37. Shift # 4 • ‘Values’ different from ‘Value’ • Deep backward- and forward-looking quality • Providing more value to customers • Delighting client and motivating autonomous teams
  • 38. Shift # 4 • Radical transparency • Continuous improvement • Trust • Honesty • Caring for environment • Openness to outside ideas
  • 39. Shift # 5 Communication: From Command to Conversation
  • 40. Shift # 5 • Three elementary social relationships: 1. Social norms 2. Authority 3. Market pricing
  • 41. Management Challenges • Elicit energies, imagination, and creativity of workers • Communicate predominantly through language of social norms
  • 42. Social Norms • Front and center at all times • Warmth
  • 43. 21st Century • Shift in communication from command to conversation • Adult-to-adult interactions • Human being to human being
  • 44. 21st Century • Using stories, metaphors and open-ended questions • Authentic storytelling
  • 46. Alignment • Five shifts not new • Putting all five shifts into operation at once
  • 47. Alignment • Cannot achieve customer delight through bureaucracy • Cannot harness creativity of autonomous teams without focus on customer delight
  • 48. Alignment • Cannot embrace customer delight and autonomous teams, without dynamic linkage • Cannot embraces customer delight, autonomous teams, and dynamic linkage without focus on values rather than value • Communicates values and goals through conversations not commands
  • 49. Five simultaneous shifts • Strenuous • Significant benefits • High productivity and continuous innovation • Disciplined execution • Deep job satisfaction and client delight
  • 50. Five simultaneous shifts • Gains accomplished by transition from a focus on things to focus on people • People-centered goal • People-centered role for managers • People-centered coordination mechanism • People-centered values • People-centered communication
  • 51. 21st Century • Not about things • But about people