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Emerging
Leaders                       LITA & Social Media:
2009                  Using Social Software to Connect with
Group U
                                    Members




   TASK:
   Determine the appropriate "social software" functionality to deploy to meet the needs of the membership.

   Recommended Tools:


   ALA Connect – Collaborating w/ALA members          Facebook – Social Networking w/ anyone
   Flickr – Sharing photos                                            YouTube – Sharing videos
                           Twitter – Microblogging & social networking


   General Social Media Guidelines:
      When adding content LITA should keep in mind – what's in it for members, how would the info
        they are providing be valuable to the members.
      Use a consistent username across all networks – makes it easier to find LITA on all social
        software
      Include links to other social networks on each network you join
      Measure your progress – track number of views, people who get to your site through social
        networks

                                             Team Unit Resources:

                   LITA Social Media Wiki – http://www.litasocialmedia.pbworks.com
       Emerging Leaders 2009 Wiki http://wikis.ala.org/emergingleaders/index.php/Project_U_(2009)
               Team Unit YouTube Channel: http://www.youtube.com/user/TeamUnitALA


                                              Team Unit Members:

   Chanitra Bishop                                         Tracy Sutherland
   Indiana University Bloomington                          Eastern Connecticut State University

   Ligaya Ganster                                          Holly Tomren
   State University of New York at Buffalo                 University of California, Irvine
Emerging
Leaders                            LITA & Social Media:
2009                       Using Social Software to Connect with
Group U
                                         Members

  Twitter Suggestions:                                                     Flickr Suggestions:
  · Retweet valuable messages                                              · Create a group
  · Monitor what is being said about LITA, then join the                   · Upload quality photos from conferences
  conversation                                                             · Friend members on Flickr
  · Respond to questions & comments                                        · Join groups
  · Share useful blog posts, websites, new tech tools                      · Write creative tags and descriptions for each photo
  · Start a discussion                                                     · Include web site or other social media sites in tag or
  · Tell members how to get involved with LITA                             description where appropriate
  · Use Twitter Apps such as TweetDeck to manage your                      · Include conference city in tag or description
  account                                                                  · Use creative commons license to allow photos to be used
  · Share videos and pictures from Flickr & YouTube                        everywhere
                                                                           · Comment on photos of LITA members
                                                                           Use your web site address as your Flickr name




 Facebook Suggestions:                                                     YouTube Suggestions:
 · Start a Facebook page                                                   · Create a channel for LITA with a URL that matches the
 · Send messages about conferences and other LITA events                   LITA website
 to members                                                                · Post videos from conference
 · Create a discussion board                                               · Post Tutorials from members that highlight new tech
 · Become a fan of organizations on Facebook                               tools
 · Share social media with friends – include box for YouTube               · Subscribe to other library related channels – will help
 & Flickr                                                                  increase the number of subscribers to LITA’s channel
 · Use widgets to post LITA’s blog feed to the page                        · Send "Friend Requests" on YouTube
                                                                           · Allow friends to post comments on LITA’s Channel wall




                               ALA Connect Suggestions:
                               · Use Flickr gadget to show photos from conferences
                               · Use Delicious gadget to share LITA’s favorite websites
                               · Share updates about conferences
                               · Divisions and interest groups can share updates, meet with members and
                               post documents for collaborating on projects



                                                             Image Sources:
    http://www.fredcavazza.net/2008/06/09/social-media-landscape/ · http://socialmediasc.files.wordpress.com/2009/06/personal-brand.jpg

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LITA & Social Media: Using Social Software to Connect with Members

  • 1. Emerging Leaders LITA & Social Media: 2009 Using Social Software to Connect with Group U Members TASK: Determine the appropriate "social software" functionality to deploy to meet the needs of the membership. Recommended Tools: ALA Connect – Collaborating w/ALA members Facebook – Social Networking w/ anyone Flickr – Sharing photos YouTube – Sharing videos Twitter – Microblogging & social networking General Social Media Guidelines:  When adding content LITA should keep in mind – what's in it for members, how would the info they are providing be valuable to the members.  Use a consistent username across all networks – makes it easier to find LITA on all social software  Include links to other social networks on each network you join  Measure your progress – track number of views, people who get to your site through social networks Team Unit Resources: LITA Social Media Wiki – http://www.litasocialmedia.pbworks.com Emerging Leaders 2009 Wiki http://wikis.ala.org/emergingleaders/index.php/Project_U_(2009) Team Unit YouTube Channel: http://www.youtube.com/user/TeamUnitALA Team Unit Members: Chanitra Bishop Tracy Sutherland Indiana University Bloomington Eastern Connecticut State University Ligaya Ganster Holly Tomren State University of New York at Buffalo University of California, Irvine
  • 2. Emerging Leaders LITA & Social Media: 2009 Using Social Software to Connect with Group U Members Twitter Suggestions: Flickr Suggestions: · Retweet valuable messages · Create a group · Monitor what is being said about LITA, then join the · Upload quality photos from conferences conversation · Friend members on Flickr · Respond to questions & comments · Join groups · Share useful blog posts, websites, new tech tools · Write creative tags and descriptions for each photo · Start a discussion · Include web site or other social media sites in tag or · Tell members how to get involved with LITA description where appropriate · Use Twitter Apps such as TweetDeck to manage your · Include conference city in tag or description account · Use creative commons license to allow photos to be used · Share videos and pictures from Flickr & YouTube everywhere · Comment on photos of LITA members Use your web site address as your Flickr name Facebook Suggestions: YouTube Suggestions: · Start a Facebook page · Create a channel for LITA with a URL that matches the · Send messages about conferences and other LITA events LITA website to members · Post videos from conference · Create a discussion board · Post Tutorials from members that highlight new tech · Become a fan of organizations on Facebook tools · Share social media with friends – include box for YouTube · Subscribe to other library related channels – will help & Flickr increase the number of subscribers to LITA’s channel · Use widgets to post LITA’s blog feed to the page · Send "Friend Requests" on YouTube · Allow friends to post comments on LITA’s Channel wall ALA Connect Suggestions: · Use Flickr gadget to show photos from conferences · Use Delicious gadget to share LITA’s favorite websites · Share updates about conferences · Divisions and interest groups can share updates, meet with members and post documents for collaborating on projects Image Sources: http://www.fredcavazza.net/2008/06/09/social-media-landscape/ · http://socialmediasc.files.wordpress.com/2009/06/personal-brand.jpg