15 quotes and figures about Digital in China

2. HUB Report CHINA CONNECT
Foreword
« While Facebook, Google or Twitter are establishing themselves as the
leaders of the western « everything connected » new wave, China is
pushing forward with new very successful players, some we’ve heard of
like WeChat or unknown ones like Papa. To better understand better this
vision and the way they work,The "China Connect" conference is held
every year in Paris under the direction of Laure de Carayon. Here are 15
quotes to remember, by Claire Shung from Shangpin, Gang Lu from
TechNode, Kevin Gentle from Lab Brand, Mykim Chikli from Zenith
Optimedia, and more. Welcome in the China’s Digital World. »
Emmanuel Vivier & Vincent Puren
HUB INSTITUTE

3. About CHINA CONNECT
Presentation
Founded and organized by Laure de
Carayon, China Connect is the
largest gathering of experts on
Chinese consumer
trends, marketing, digital and mobile
in Europe. This unique event is
reaching out to an audience of top-
level European marketing & digital
decision makers from
luxury, cosmetics, fashion, retail, FM
CG, Food&Beverages, automotive, se
rvices, communication, media and
the international press focusing on
the Chinese market.

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6. “The internet penetration in
China is *only* 45.8%. Imagine
a world where it's 87% (like in
the UK).”
Stanislas de Nervo, DATAWORDS

7. Dr Gang Lu, TECHCRUNCH
“The one thing that French
do have and that we envy is
your brands. I can list 50
French brands”

8. “there is no loyalty to social
platforms in China, its’ easy
to switch usage habits”
Dr Gang Lu, TECHCRUNCH

9. Steven Lin, LIGHTINTHEBOX
“The best continent to test
ideas is still Europe because
you guys still have money”

10. “In China, you can bid for
taxis. The more you pay, the
more likely the taxi driver
will come to pick you up”
Steven Lin, LIGHTINTHEBOX

11. Mykim Chikli, ZENITHOPTIMEDIA
“It is the product you buy
and the tier city you live
in, that define what kind of
middle class in China you
belong to”

12. “ In general, the Chinese
consumer prefer Chinese
brands but for luxury”
Mykim Chikli, ZENITHOPTIMEDIA

13. M.Claire Chung, SHANGPIN
“ Chinese consumers are
shopping by category, not by
brand ”

14. “ Chinese travelling
consumer used to be focused
on price, he is now focused
on value ”
Michelle Lau, PRINTEMPS

15. “Only 1-3% of Chinese have a
passeport, their is a huge
potential for growth”
Julia Q.Zhu, OBSERVER SOLUTIONS

16. “65% of the Chinese travelling
to Europe are under age 35 ”
Philippe Saffon, AÉROPORTS DE PARIS

17. Kevin Gentle, LABBRAND
“ 90% of Chinese students
identify themselves as
"diaosi" (losers)”

18. Nicole Chen, NC STYLE
“ Our 3 main competitors in
China: Local brands, Foreign
localized brands and Foreign
heritage, locally owned
brands”

19. “Brands have to do a real
synergy between China and
overseas retail network...
Chinese can buy”
Cedric Delzenne, SHOP DE CREATEURS

20. “ Working with influencers
you have to pay, doesn't
reduce the power of your
content and the
engagement ”
Jonathan Smith, HOT POT DIGITAL

21. Frédéric Layani, TAGHEUER
“When product is the content
we have high engagement
specially for ambassadors”

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24. ABOUT THE «CHINA CONNECT» REPORT AUTHORS
EMMANUEL VIVIER
HUB Institute Co-Founder
VINCENT PUREN
HUB Institute Head of Content
vincent.puren@hubinstitute.com
@vincentpuren
51 rue François 1er, 75008 PARIS
emmanuel.vivier@hubinstitute.com
@emmanuelvivier
51 rue François 1er, 75008 PARIS