More Related Content Similar to Digital, Social & Luxury - HUB Institute - Emmanuel Vivier - HUBFORUM MOSCOW 2013 Similar to Digital, Social & Luxury - HUB Institute - Emmanuel Vivier - HUBFORUM MOSCOW 2013 (20) More from HUB INSTITUTE (20) Digital, Social & Luxury - HUB Institute - Emmanuel Vivier - HUBFORUM MOSCOW 20131. Digital, Social & Luxury
Helping brands
to understand
the future of digital &
marketing
6 trends to watch in 2013
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3. #1 Tools & technologies ARE AMAZING…
…but they are NOT a strategy
4. Digital : a growing number of possibilities
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5. Sources : nov 2012- april 2013
Social : a growing number of territories
Panorama of the latest figures
1.07 billion active members, 150.49M UV/m in the US, 55% from mobile (604M)
800M UV/m (123.6 M UV/m in the US), 4 billion viewed videos/day, 20% traffic from mobile
200 M active members, 36.8M UV/m in the US, 60% from mobile, 10M members in the UK, 5.5 M members in
France (+53% in 1year), 175M tweets/day
187M active members, 39.59 M UV/m in the US, 4M UV/m in France
500M accounts, 135M active members, 625.000 new users/day
100M active users, 26.27 M UV/m in the US, 40 million shared photos /day, 1.9 billion viewed pages/m, 104M
UV/m worldwide (259.000 UV/m in France, 25.3M UV/m in the US), 8500 likes/second & 1000 comments/second
100 millions blogs, 39.5 billion total posts, 17.7 billion viewed pages/month, 27.8M UV/m (sept 2012), 133 employee
48.7 millions members, 1.9 billion viewed pages/m, 104M UV/m worldwide (259.000 UV/m in France, 25.3M UV/m
in the US
25M accounts, 8M active members
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6. Social is not going to go away
1/7th of the world population is on Facebook!
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7. Keep an eye on Tumblr…
Blogging is back…
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8. Source : March 2013
Keep an eye on Tumblr…
Blogging is back…
1 0 0 ,0 0 0,0 0 0
Blogs
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9. Keep an eye on Tumblr…
Many fashion & luxury brands are on Tumblr
http://burberry.tumblr.com
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10. Source : Juillet 2012 : http://blog.instagram.com/post/28067043504/the-instagram-community-hits-80-million-users
Instagram
Photo addiction anyone?
100 Millions users (VS 6M 24 months ago!)
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11. http://line.naver.jp/en/
Pinterest… get ready to pin the web
One of the new platform to watch…
More
info
Design, decoration, Shopping, Fashion,…
83% of members are women in the US (but only 44% in the UK)
48.7 M users worldwide
©Emmanuel Vivier. All rights reserved. | www.emmanuelvivier.com 10
12. Source : Feb 2013 http://www.reuters.com/article/2013/02/21/net-us-funding-pinterest-idUSBRE91K01R20130221
Have you heard about…
Line?
100M members worldwide (40M in Japan)
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13. http://www.youtube.com/watch?v=TPE6D7xjKXo
What will happen when everything get connected
Ex : Connect your plants with Parrot Flower Power
A wireless Bluetooth low-energy sensor for your
plants that will inform you of their needs thanks
to a dedicated application.
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19. But tools are NOT a strategy!
Tools & Technologies are
important but not enough
≠ Creativity
≠ Being a Social brand
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20. But tools are NOT a strategy!
Focus on the House, not the Hammer!
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21. #2 CONTENT IS QUEEN
Is your message REALLY that interesting?
©Emmanuel Vivier. All rights reserved. | www.emmanuelvivier.com 20
22. Source : Image from the talented Hugh MacLeod, Gapingvoid.com
Attention is the new challenge
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45. Who is this girl?
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47. Online opinion leaders & bloggers : what impact?
Ex : Michelle Phan vs L’Oréal on YouTube
Number of brands 7 1
# of YouTube Channels 81 1
Number of views 100 M 687 M
Nbr. of videos 4500 450
Av # of views/video 15 K 1M
L’Oréal reach/video = 100X less than Michelle!
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48. Chanel CocoMademoiselle : 1st luxury bloggers campaign in 2007
Campaign with 200 blogs worldwide (via BuzzParadise)
Site
www.buzzparadise.com
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49. Chanel CocoMademoiselle : 1st luxury bloggers campaign in 2007
VIP Paris Event for 15 top bloggers
Numerous PR coverage (read)
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52. From 1900 to 1950…
Transatlantic passenger service was a very competitive business
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53. Until one day of June 1939 (the 28th)
Boeing 314 first passengers transtlantic flight (W. DC <> Marseille)
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54. The question that YOU should ALL ask yourselves?
Who will be
your Boeing
314?
Hint : you might not even realize it’s presently competiting with you…
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55. Remember Blackberry?
Miss one key trend (Mobile Apps)… and you may pay a tough price
This is what Blackberry (Research In Motion) Stock
looks like from 2008 to 2012
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56. https://www.uber.com/
Internet is disrupting « business models »
UBER or the revolution of the Taxis Industry
Results : After 18 months, 34% growth/month, +2 cities/month
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57. https://www.uber.com/
Internet is disrupting « business models »
UBER or the revolution of the Taxis Industry
An iPhone App that rethink the customer experience
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58. https://www.uber.com/
Internet is disrupting « business models »
UBER or the revolution of the Taxis Industry
Instant invoice by email
Drivers are ranked by users
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59. https://www.airbnb.fr/
Internet is disrupting « business models »
AirBnB is changing the Hospitality Business…
Résultats : launched in 2008, 10 Millions nights booked, 250.000 offers!
More than 7000 flats in Paris
AirBnB receive a 6 to 12% commission on every transaction
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60. Internet is disrupting « business models »
Ex of crowdfunded product on Kickstarter.com
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61. http://www.kickstarter.com/year/2012
Internet is disrupting « business models »
Ex : People buy products that don’t even exist yet!
Crowdfunding : Kickstarter (3 years old) is the world's largest
funding platform for creative projects.
In 2012 2,2 Millions people in 177 Countries pledged a total of $319,7 millions
and successfully funded 18,109 projects (274,3M collected)
17 projects raised $1 million+ in 2012
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63. Internet is disrupting « business models »
Blockbuster (3.000 stores in the US) filed for bankruptcy in US in 2010
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64. eCommerce is challenging Retail
UK Camera Retailer Jessops Faces Bankruptcy (187 shops)
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65. But this is nothing compared to what’s next
Question
Do you believe in …
Teleportation ?
66. A new revolution emerges …
Imagine …
What would happen if
Brands could teleport their
products
directly to the customers ?
67. A new revolution emerges …
Teleport an item, a product ?
Well…
it’s already possible
thanks to …
3D Printing
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74. A new revolution emerges …
Teleport an item, a product ?
3D Printing
=
Digitalize the material
from Atoms to Octets
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75. A designer can get a worldwide delivery
overnight and become an international brand in a few days ...
Deliver a product
= deliver a file
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76. Imagine if customers could copy your products …
instantly and globally ?
Fighting a lost battle : Pyramid against network
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77. Even U.S. President Barack Obama …
… mentioned 3D Printing in the State of the Union Address
“The 3D printing that has the
potential to revolutionize the way we
make almost everything”
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78. 3D Printing explosion ?
A large-scale revolution ?
It sounds crazy ?
Yet, this is only the beginning …
Download
our report
80. Bio Printing comes …
All cyborgs ?
Unlimited #Grafts #Ethics #Doping #Everlasting life
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82. Is your brand suffering from Alzheimer?
So why are your
repeating the same
message over and
over
©Emmanuel Vivier. All rights reserved. | www.emmanuelvivier.com 81
83. http://vimeo.com/20777645 & http://flipboard.com & http://www.youtube.com/watch?v=v2vpvEDS00o&feature=player_embedded
One unique message for all is over > Social CRM
Flipboard (or Zite) = your realtime & social live updated newspaper
©Emmanuel Vivier. All rights reserved. | www.emmanuelvivier.com 82
86. If you want to stay up to date…
11 sites to read!
• Best practices & social media • Innovation
– Slideshare.net (the Youtube of – Wired.com
Powerpoint) – Fastcompany.com
– Mashable.com – Mondaynote.com
– econsultancy.com – HUBInstitute.com
• Marketing & social Trends
– PSFK.com
– Ted.com (best world
conference)
– 180360720.no
– whatconsumesme.com
– trendwatching.com
©EmmanuelVivier. All rights reserved. | www.emmanuelvivier.com 85
87. •
Download these slides
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88. Thank you for your
Helping brands
to understand
attention
the future of digital &
marketing Vincent Ducrey
CEO & Founder
Contacts :
+33.6.11.62.37.94
Vincent.ducrey@hubintitute.com
http://www.hubinstitute.com
Emmanuel Vivier
COO & Founder
Contacts :
+33.6.11.62.37.94
emmanuel.vivier@hubinstitute.com
http://www.hubinstitute.com
Feel free to contact us
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Editor's Notes http://www.istockphoto.com/stock-photo-15555020-kids-watching-3-d-movies.php http://en.wikipedia.org/wiki/Guinness_World_Records http://www.bmwusa.com/uniquelybmw/bmw_art/films http://www.youtube.com/watch?v=k-cbiYzlHOk http://www.youtube.com/watch?v=dzb89dyynGA In celebration of 10 years of digital innovation, RalphLauren.com presents the ultimate fusion of art, fashion & technology in a visual feast for the 5 senses. Watch as the New York women's flagship at 888 Madison Avenue disappears before your eyes and is then transformed into a series of objects and images rendered in 3-dimensional space. http://awards.akqa.com/awards2009/CannesLions/Fiat_eco_Drive/default.html http://awards.akqa.com/awards2009/CannesLions/Fiat_eco_Drive/default.html http://www.istockphoto.com/stock-photo-12925706-business-people-global-communication-concept.php http://www.istockphoto.com/stock-photo-10471220-business-team-communicating-outdoors.php c c http://www.youtube.com/watch?v=IS4Xw8f9LCc http://www.youtube.com/watch?v=IS4Xw8f9LCc http://www.youtube.com/watch?v=IS4Xw8f9LCc http://www.youtube.com/watch?feature=player_embedded&v=BUUNt_N48EQ http://www.youtube.com/watch?feature=player_embedded&v=BUUNt_N48EQ Image source : http://www.intlbusinessdevelopment.com/2012/08/21/the-importance-of-becoming-a-global-rainmaker/ c Surgeon Anthony Atala demonstrates an early-stage experiment that could someday solve the organ-donor problem: a 3D printer that uses living cells to output a transplantable kidney. Using similar technology, Dr. Atala's young patient Luke Massella received an engineered bladder 10 years ago; we meet him onstage. Bonjour, nous allons donc voir dans ce 1 er prework en quoi Internet et les media sociaux représentent réellement un nouvel écosystème et pas seulement un nouveau canal marketing; et en quoi les marques vont devoir repenser leur approche par rapport aux consommateurs pour rester pertinentes.