This document discusses how to demo HubShout's dashboard and launch a PPC campaign for a new client. It recommends demoing the dashboard to build trust and show capabilities. For PPC launches, it suggests starting with 10 keywords and text ads to generate immediate traffic while understanding performance. The process involves an analyst reviewing the site and keywords, building the initial campaign, setting geo-targeting and bids, and integrating data into HubShout's dashboard. It also describes a contest to save on bills by adding social media monitoring for clients.

1. How to Demo & PPC Launch
March 18, 2011

2. Dashboard Demo
• Why
– An important part of differentiating you
against other online marketing agencies
– Builds trust with your prospective
clients
– Demonstrates depth of services
• When
– Use to build engagement with
prospects
– Follow-up with screenshots in proposal
– Tracking only can be used with other
services

3. DEMO

4. PPC Launch
• Why
– Immediate traffic to client’s
website
– Results can be used to
understand performance
and results on target
keywords
– More shelf-space on search
results screens
• HubShout credentials
– Google Certified Partner
– Managing over $200k in
monthly spend

5. Our Process
1. Analyst reviews current website
and selected SEO terms
2. Analyst builds campaign with one
10 keywords and one text ad. Local
and mobile ads will be included.
3. Set geo-targeting around service
area
4. Turn off content network and set
bids for target budget
5. Set feeds to import data into
HubShout dashboard

6. Social Media – The Contest!
Save $150
on your May HubShout bill

7. The Rules
• Add 3 or more clients to social media monitoring.
• Set up social media feed and social media alert for
each.
Receive a $150 discount
on your May HubShout bill
If you have fewer than 3 clients, receive a $50 discount for each client you
add to social media monitoring/social media alerts.
Each social media monitoring/alert that you set up must have one end user
that is your client. You cannot be the end user.