Nominee for The Digital Insurer European Start-Up InsurTech Award

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Risto Rossar
March 2017
Cloud-based software for
insurance brokers and agents

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We all have 15 years of experience
in insurance and insurance IT
Risto Rossar
Chief
Ott Kell
Sales
Robert Kokk
Product

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We built up the biggest broker in the Baltic
States (IIZI) and realized that the
insurance industry needs to change
We used the best people, knowledge and
software from our company to create the
Insly platform

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95% of insurance agents and
brokers are companies of 1–10
people who use paper and
spreadsheets to run their business
Based on Insly market experience, several studies, and the questionnaires of Sign-ups

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Existing software solutions are not
affordable for those companies

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They face the following
problems…
• Too many people doing policy administration, reporting and back-
office work
• Critical business data is not backed up
• Vulnerability to employees leaving with client data
• Difficulty remaining competitive with more advanced brokers or
direct insurance

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Change or Die

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We provide a cloud-based system for
agents and brokers for a monthly fee.
Our system simplifies the sales process
and helps with administration and
reporting. See product videos.

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€49/month per user
or
0.7% of GWP
GWP = Gross Written Premium

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A potential market of 1 million companies,
representing €2.3 billion in subscription
fees*
There is also a potential €7 billion from
secondary revenue sources**
*No. of companies is taken from Axco Insurance analysis and from these countries where statistics is available
1 m companies x £147 month (average 7 users) x 12 = £1.7 billion
**Insly estimation. Secondary revenue sources are product marketing for insurers, payment processing and premium financing

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Markets we are actively selling
today
• MGAs in UK 400 companies - € 40 million
• Brokers in UK 5 000 companies - € 150 million
• Agents and Brokers in Poland 27 000 companies – € 200 million
Market sizes are Insly estimated based on # of companies and average revenue that is possible to earn from
1 customer (not taking into account secondary revenue sources) on that market segment

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Competition is mainly local in nature

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Insly is the only one with global
ambitions and focus on SaaS
business model

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110 paying customers in 20
different countries use our software

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Some of our customers

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We have built very strong sales
team and pipeline
• Ranking #1 on google
• Strong trust and traction in London insurance market
• Poland quoting gateway ready and starting a sales to 27 000
companies
• Current probability weighted sales pipeline is € 600 000
consisting of 400 prospects
• CAC is € 3000 and CLTV is € 30 000

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Investment and Financial

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€ 120 000 monthly revenues from
existing clients and operating near
break-even

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Sales development (1000 EUR)
0
20
40
60
80
100
120
140
160
180
200
Subscription fees (MRR) Services (MRR) Implemetations

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Long term sales forecast
This sales forecast is based only on the markets that we operate today. We shall have 14% of UK MGA market, 1% of UK
Broker market, 2% of Poland market and some revenue from international Sign-up channel.

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Previous financing rounds
• 2013 Spin off from IIZI (insurance broker) that included
technology and investment in the amount of € 500 000
• In March 2016 € 950 000 from founders and different angel
investors

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www.insly.com