Startup InsurTech Award - P9

1. P 9
A N I N T E R A C T I V E
J O U R N E Y F O R I N S U R T E C H
T H E D I G I T A L I N S U R E R
“ W E A R E O U R C H O I C E S . ”
― J E A N - P A U L S A R T R E

2. U N D E R S T A N D Y O U R C U S T O M E R S . . . W I T H O U T S T A L K I N G T H E M O N L I N E
H O W ?
P R O P E N S I T Y M O D E L S A N D I N S I G H T S V I A I N T E R A C T I V E V I D E O S
W H Y ?
S H O W T H E R E A L I T Y R A T H E R T H A N T E L L
L E T Y O U R C U S T O M E R S M A K E C H O I C E S

3. How we are different...
1. One of the leading niche players in true interactive 2d and 3d VR content with all
original artwork, music, and storyboards
2. The first and only company that connects immersive storytelling with gamification,
customer insights and predictive models
3. Highly customised content for every client from branding to underwriting
4. Every story is unique
5. Back end statistically based propensity model and algorithms optimise engagement,
insights and value from this experience
6. All delivered in house by a diverse international team of experts covering all aspects
creative, technical and behavioural insights

4. What we have achieved so far since June 2017
Exceeding Product
Performance KPI
Insurance
Broker
Conglomerate
Transportation
Awards and Recognition
Winner of BNP Paribas Cardif Japan
Innovation Award
Winner of BNP Paribas Regional Customer
Engagement Award
Semi Finalist for Unbound Pitch Battle
Diverse Industry Coverage
Diverse Market Coverage
100% Project
Funded

5. Demo 1: The Cancer / PA Insurance Animated Journey
Animated game with insurance underwriting
https://www.p9pro.com/insurance-demo/
To View Non-Interactive GamePlay:
https://youtu.be/VlLQRNEa3YU
CLICK HERE TO VIEW
Key features:
1. Underwriting Based on real Cancer and personal accident products
2. Premium and offer based on gender and age of avatar
3. Additional underwriting questions can be added
Awards and Recognition

6. Demo 2: Propensity Model Through Situational Game
Demo on request
Key Features:
1. Original script, footage and music
2. Key choices determine user's insurance risk profile and purchase propensity
3. Algorithm based on 10,000 data points
4. Predictive model statistically significant with p-value of 0.03

7. How we can also transform insurance advertising
- Replace one dimension
video ads with interactive
ads
- Innovatively collect
customer data for product
recommendation and needs
assessment or even
underwriting
- Obtain valuable customer
insights

8. M A N A G E M E N T T E A M
C E O - R E B E C C A T I N G
E X P E R I E N C E D E N T R E P R E N E U R &
F O U N D E R O F P O P U L A R H O N G K O N G
B A S E D O N D E M A N D W E L L N E S S
C O M P A N Y
H O N O U R S G R A D U A T E F R O M T H E
U N I V E R S I T Y O F M E L B O U R N E
1 3 + Y E A R S I N I N S U R A N C E - P R O D U C T
D E V E L O P M E N T , C U S T O M E R
E X P E R I E N C E , H E A L T H I N N O V A T I O N ,
V A L U E A D D E D S E R V I C E S A N D D I G I T A L
I N N O V A T I O N
C P O - B E N J A M I N T A G
F I L M A N D P R O D U C T I O N S E X P E R T
P H D C A N D I D A T E I N M E D I A D E S I G N ,
K E I O U N I V E R S I T Y
R E S E A R C H I N G C O G N I T I V E A W A R E
S Y S T E M S , H U M A N P E R C E P T I O N
F I L M P R O D U C T I O N S F O R
I N T E R N A T I O N A L C L I E N T S ( E . G . L O S
A N G E L E S C O U N T Y M U S E U M O F A R T ,
Y O K O H A M A C I T Y )

9. O U R T E A M O F E X P E R T S
A K I H I R O Y O K O T A N I
M U S I C & S O U N D D I R E C T O R
A L I A L M A H R
G R A P H I C S & S T Y L E D E V E L O P M E N T
A Z I Z A L M A H R
A N I M A T I O N & D I R E C T I O N
K I M D E N I S E S A T O
I L L U S T R A T O R
G A M E D E V E L O P M E N T
CREATIVES
T A N N E R P E R S O N
A N D R E W V A R G O
D A T A A N D M O D E L I N G

10. T H A N K Y O U !
W W W . P 9 P R O . C O M
C L I C K T O H A V E A L O O K A T O U R S H O W R E E L !
H T T P S : / / Y O U T U . B E / T N 2 D Q L D X N B W