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WordPress Sevilla
    Meetup

   July 2, 2011
Hugo Baeta
Social designer - Automattic

hugo@automattic.com
@hugobaeta
http://justhugo.com
How is WordPress.com made?
•   What’s
    what

•   Why

•   Who &
    Where

•   How

•   Q&A
What’s what?
http://wordpress.org/about
So, how do you make money?
http://wordpress.com/stats
Why?
Democratize Publishing
http://wordpress.com/about
Who & Where?
http://automattic.com/about
How?
•   Talent

•   Loosely grouped teams

•   Open Source attitude

•   Community / Hospitality

•   Simple Tools
    (make things simple)

•   Passion

•   Autonomy
IRC / Skype / P2
http://p2theme.com
But, how?
•   Support / Happiness Engineers

•   WordCamps and forums

•   Plugins / Open Source activity

•   Our own blogging usage

•   Learning from the web

•   Prototyping, experimenting
    and making
http://en.blog.wordpress.com/2011/02/17/how-is-wordpress-com-made
Thanks, Questions?


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How is WordPress.com made?

Editor's Notes

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  8. \n
  9. The most common question I hear about WordPress.com, vs .org, is about revenue. Quickly explain the four basic ways we make money: Ads, Upgrades, VIP, others (Polldaddy, Akismet, VaultPress, etc.)\n
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  12. Around 20Million of these are hosted on WP.com\n
  13. \n
  14. We want to allow people to publish their ideas, no matter what! – also refer to the about page on wordpress.com for more speaking points (next slide)\n
  15. \n
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  18. Explain our start-up job titles, and how we’re encouraged to define many things for ourselves.\n
  19. \n
  20. Community/Hospitality: Since we’re derived from an open source culture, many of our choices are influenced by the open source attitude of being helpful, communication, and a shared sense of taking care of broken windows and little things.\n
  21. HOW: Explain how little we use email and how IRC = hallway, Skype = private chats, P2 = cross team and cross company communication.\n
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