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Il Business Model spiegato a mia nonna

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Che cos'è un Business Model? Perché è importante? Spiegato in modo semplice e utile per capire meglio il mondo in cui viviamo.

Publicado en: Empresariales
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Il Business Model spiegato a mia nonna

  1. 1. 1. clienti 2. valoreofferto3. canali 4. relazionecon i clienti5. ricavi 6. risorsechiave7. attivitachiave8.partnerships9. costi BusinessModelCanvasIlBusiness Modelspiegato a miaNonnainfo@hugowiz.it
  2. 2. 8%Sai spiegare ladifferenza tra:Business Plan eBusiness Model?Domanda
  3. 3. 12%Sai spiegare ladifferenza tra:Business Plan eBusiness Model?Lo saprai tra poco.Saprai anche descrivereun Business Modelin pochi minuti.Segui la presentazione!Domanda
  4. 4. 16%Definizione di Business ModelDefinizione diBusiness ModelIl Business Model spiegacome unAzienda:crea, fornisce e acquistavalore
  5. 5. 21%1. clienti4. relazione2. valore5. ricavi9. costi6. risorse7. attivita3. canali8. partner9 elementiI 9 elementi delBusiness Model
  6. 6. 25%9 elementi > clienti1. clientiFare:- descrivere i clienti- dividerli in classi- capire i bisogni- per cosa pagano- quanto rendonoCose:clienti divisi in gruppiper bisogni, interessi,tipo di relazione,profitto e canali didistribuzione
  7. 7. 29%9 elementi > valore offerto2. valore offertoFare:- descrivere valore/i- dividerli in classi- collegarli con i clientiCose:qualcosa di utile per iclienti, che lAzienda e ingrado di dare
  8. 8. 32%9 elementi > canali3. canaliFare:- classificare i canali- ciclo di vita acquisto- esperienza di acquistoCose:il mezzo con cui il valoreofferto raggiunge ilcliente nelle fasi:comunicazione,distribuzione, vendita
  9. 9. 37%9 elementi > relazione con i clienti4. relazione coni clientiFare:- esperienza cliente- immagine azienda- efficaciaCose:il modo in cui lAziendaacquisisce e conserva iclienti
  10. 10. 42%9 elementi > ricavi5. ricaviFare:- come pagano i clienti- per cosa pagano- definizione dei prezziCose:incassi generati daidiversi tipi di clienti;divisi anche per categoriadi valore offerto
  11. 11. 46%9 elementi > risorse chiave6. risorse chiaveFare:- elenco risorse- relazione con ilvalore offertoCose:cio che serve allAziendaper produrre il valore daoffrire al cliente: risorsefisiche, intellettuali,umane, finanziarie
  12. 12. 50%9 elementi > attività chiave7. attivita chiaveFare:- elenco attivita- relazione con ilvalore offertoCose:cosa bisogna fare percreare il valore offertoai clienti: produrre,inventare, pubblicizzare
  13. 13. 54%9 elementi > partnerships8. partnershipsFare:- riduzione dei costi- riduzione dei rischi- fornitori speciali- alleanzeCose:con chi vuole lavorarelAzienda, per creareil valore da offrireal cliente: alleanzestrategiche, fornitori,cooperazioni
  14. 14. 58%9 elementi > costi9. costiFare:- elenco dei costi- costi fissi- costi variabiliCose:il denaro spesodallAzienda per lerisorse chiave, le attivitachiave e per i partner
  15. 15. 62%9 elementi > riassunto9elementi delBusiness Modelclientivalore offertocanalirelazioni con i clientiricavirisorse chiaveattivita chiavepartnershipcosti1.2.3.4.5.6.7.8.9.
  16. 16. 66%Business Model Canvas > introduzioneOrganizziamoi 9 elementi usando il:Business Model CanvasChi:e stato inventato daAlexander Osterwalder,pubblicato nel suo libroBusiness Model GenerationCose:un quadro che mostra lerelazioni tra gli elementidel Business Model
  17. 17. 71%Business Model CanvasBusiness Model Canvas1. clienti4. relazione3. canali2. valore5. ricavi9. costi6. risorse7. attivita8. partnerhttp://www.businessmodelgeneration.com
  18. 18. 75%Business Model CanvasBusiness Model Canvas > valore e clienti1. clienti4. relazione3. canali2. valorehttp://www.businessmodelgeneration.comIl valore raggiungeil cliente attraversoi canaliComunicazionetra valore ecliente
  19. 19. 79%Business Model CanvasBusiness Model Canvas > valore2. valore6. risorse7. attivita8. partnerQuesti contribuisconoa creare il valorehttp://www.businessmodelgeneration.com
  20. 20. 83%Business Model Canvasguadagno = ricavi - costiBusiness Model Canvas > costi e ricavi1. clienti5. ricavi9. costi6. risorse7. attivita8. partnerI clientipaganoCreare valorecostaIl guadagnodeve esseremaggiore dizerohttp://www.businessmodelgeneration.com
  21. 21. 87%Business Model Canvasguadagno = ricavi - costiBusiness Model Canvas > relazioni1. clienti4. relazione3. canali2. valore5. ricavi9. costi6. risorse7. attivita8. partnerhttp://www.businessmodelgeneration.com
  22. 22. 96%Business Model > libroE adesso?Non fermartiqui, guarda alfuturo.Acquista il libro diAlexander Osterwalderin libreria.Scarica 30 pagine gratissul sito:http://hugowiz.it/libroCopyright: Edizioni FAGused with permission
  23. 23. 100%Business Model vs. Business PlanAh, stavodimenticando:la differenza traBusiness Model eBusiness PlanIl Business Plandescrive che cosa,quanto tempo e quantisoldi ti serviranno permettere in pratica iltuo Business ModelQuesta opera è distribuito con licenza Creative Commons Attribuzione - Non commerciale - Condividi allo stesso modo 3.0 Unported.$Date: 2011-10-24 15:56:03 +0200 (lun, 24 ott 2011) $ $Revision: 54 $http://hugowiz.it

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