Presentation around the digital media market and how media exchanges play a role and how established publishers can regain control @ admonsters publishers forum in Barcelona
1. Experiences with a closed ad exchange Admonsters publisher forum Barcelona Wouter Hulst independent consultant for Admeta wouter.hulst@btbcommerce.nl 1
4. Conclusion 4 with a private exchange established publishers regain control on their commercial strength and inventory whilst offering advertisers a professional service in a known media environment
28. 18 Reduce costs by simplifying supply chain affiliate ad networks click networks ad optimizers 20% of publishersrepresent 80% of inventory 20% of advertisersrepresent 80% of budget exchanges retargetnetworks agencies widgets tekst link programs $ $$
29. 19 Direct chain between established publisher and advertiser
30. 20 Typical setup of a private exchange with Admeta’s Tango performance marketing team primary ad server crm system
31. 21 The balance between performance based and cannibalization of premium CPA travel e-commerce telecom Consumer electronics finance Performance marketing Brand marketing fashion automotive retail fmcg CPM
32. Publisher Customer centric cross media approach Full control on your assets and commercial relationships Ensuring your consumers’ privacy Integrated into your current systems Advertiser Professional business relationships Integrated into broader media schedule Transparency in placements Creative opportunities 22 Benefits assessment of the private exchange
33. Offering a rigid platform running a private exchange Scalable and flexible optimization service Dedication towards publisher success with high engagement and building a qualitative network of professionals Offering full set of service: display, text, in-video Approach to be integral part of the publishers technological infrastructure 23 So why do premium publishers turn to AdmetaTango service
34. Conclusion 24 with a private exchange established publishers regain control on their commercial strength and inventory whilst offering advertisers a professional service in a knownmedia environment
35. 25 want more – contact me wouter.hulst@btbcommerce.nl